What YouTube data teaches us

Outliers, niches, titles, thumbnails: analyses drawn from millions of videos, and how to use them.

October 24, 20265 min read

How to find a YouTube niche (with real examples from this week)

Forget picking a niche from what you like. Start from proven demand: small, new channels pulling far more views than they have subscribers. Here's the method, step by step, with real channels.

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October 23, 20261 min read
What is an outlier video (and why it's the best source of ideas)
A video doing 10 times its channel's average tells you more about what the audience wants than any trending chart. Here's how to spot them and what to take from them.

What YouTube data teaches us

How to find a YouTube niche (with real examples from this week)

What is an outlier video (and why it's the best source of ideas)