1of10 combines research and creation: outlier search across niches, thumbnail search, trending formats and competitor tracking on one side; an AI thumbnail generator, an AI title and idea generator and an AI video editor on the other. AI tools spend monthly credits, research doesn't.
How much does 1of10 cost?
Basic at $19/mo, Pro at $89/mo and Ultra at $4,999/yr (~$417/mo). Free plan: 60 credits a month, 5 results per outlier or thumbnail search, top 3 trending formats.
| Plan | Monthly | Yearly | What you get |
|---|---|---|---|
| Free | $0 | — | 60 credits/month, limited results |
| Basic | $19/mo | $180/yr ($15/mo) | 150 credits/month, up to 3 channels |
| Pro | $89/mo | $828/yr ($69/mo) | 1,000 credits/month, MCP and API, paid seats |
| Ultra | — | $4,999/yr (~$417/mo) | 3,500 credits, group coaching, private community |
What should you know before paying?
- Credits pay for AI tools (4 per thumbnail, 50 per edited video); outlier search never uses credits.
- Yearly saves 20%.
Is 1of10 worth the price?
It's worth it for packaging research (titles and thumbnails), creators who want AI thumbnails and edits and larger creators on Pro, because of:
- Outlier search that never spends credits
- Thumbnail search and an AI thumbnail generator with your face
- AI video editor that cuts raw footage
- Trending formats
Think twice if any of these matter to you:
- MCP and API only from Pro ($89/mo)
- No niche finder or keyword research
- AI tools run on credits that go fast on video edits
Find the videos doing 10x in your niche
Returbe compares every video with its channel's normal and shows the outliers by niche, format and channel size. Free account, no card.
How does 1of10's price compare with other YouTube tools?
| Tool | Free plan | Paid from | Focus |
|---|---|---|---|
| TubeBuddy | No | $12/mo | Channel management toolkit: SEO, A/B tests and bulk editing |
| NexLev | No | €13/mo | Niche research and tools for faceless channels |
| Returbe | Yes | €15/mo | Outliers, niche research and video ideas from a live index of YouTube channels |
| 1of10 | Yes | $19/mo | Outlier and thumbnail research plus AI thumbnails, titles and video editing |
| vidIQ | Yes | $19/mo | YouTube SEO, keyword research and AI creation tools, with coaching |
| TubeLab | No | €29/mo | Niche and outlier finder with AI scripts and avatar videos |
| OutlierKit | Yes | $49/mo | Outlier research, keyword research and competitor intelligence on credits |
| ViewStats | Yes | See their site | Analytics, outliers and thumbnail research from the team behind MrBeast |
Looking for something else? See the best 1of10 alternatives or 1of10 vs Returbe.
FAQ
How much does 1of10 cost in 2026?
Basic at $19/mo ($180/yr ($15/mo) billed yearly), Pro at $89/mo ($828/yr ($69/mo) billed yearly) and Ultra at $4,999/yr (~$417/mo) ($4,999/yr (~$417/mo) billed yearly). Prices from 1of10.com/pricing, checked on October 29, 2026.
Does 1of10 have a free plan?
Free plan: 60 credits a month, 5 results per outlier or thumbnail search, top 3 trending formats.
Is 1of10 worth it?
Yes for packaging research (titles and thumbnails), creators who want AI thumbnails and edits and larger creators on Pro: its strengths are outlier search that never spends credits and thumbnail search and an AI thumbnail generator with your face. Less so if MCP and API only from Pro ($89/mo) is a problem for you.
What is cheaper than 1of10?
TubeBuddy (from $12/mo), NexLev (from €13/mo) and Returbe (from €15/mo) start lower. Compare what each plan includes, not only the entry price.
Sources and method
Prices and features come from each tool's own public pricing and feature pages, last checked on October 29, 2026. A dash means the feature isn't mentioned on their pages, not that it doesn't exist. Prices change often: check the vendor's page before buying. We make Returbe, so we say clearly where the others do better.
- 1of10: 1of10.com/pricing
Related comparisons
- 1of10 alternatives
- 1of10 vs vidIQ
- 1of10 vs TubeBuddy
- 1of10 vs NexLev
- 1of10 vs TubeLab
- 1of10 vs ViewStats
- 1of10 vs OutlierKit
- 1of10 vs Returbe
- All YouTube tool comparisons
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