TubeBuddy is a browser-extension toolkit that lives inside YouTube Studio: keyword research, SEO Studio, A/B tests for titles and thumbnails, bulk editing of end screens and cards, competitor scorecards, channel valuation and Next Video Ideas. It's built to run and optimize your own channel.
How much does TubeBuddy cost?
Pro at $12/mo, Legend at $26.39/mo and Enterprise custom. No free plan listed on the pricing page.
| Plan | Monthly | Yearly | What you get |
|---|---|---|---|
| Pro | $12/mo | 20% less | Basic SEO, video and thumbnail tools |
| Legend | $26.39/mo | 20% less | Full SEO, A/B tests, bulk editing, Next Video Ideas |
| Enterprise | Custom | — | Brands with 3+ channels, unlimited users |
What should you know before paying?
- Pro and Legend are for individual creators only: not for businesses, channels with 50k+ subscribers, 3+ channel managers or 50+ employees, at TubeBuddy's discretion.
- Charged in US dollars; yearly billing saves 20%.
Is TubeBuddy worth the price?
It's worth it for creators managing a large back catalog, testing titles and thumbnails and budget-conscious beginners, because of:
- A/B testing of titles and thumbnails on your own videos
- Bulk editing: end screens, cards, descriptions, thumbnails
- Keyword Explorer and SEO Studio inside YouTube
- The cheapest paid entry of this list
Think twice if any of these matter to you:
- Built to manage your channel, not to discover ideas across YouTube
- Individual licenses exclude channels over 50k subscribers
- No outlier finder or thumbnail search on its pricing page
Find the videos doing 10x in your niche
Returbe compares every video with its channel's normal and shows the outliers by niche, format and channel size. Free account, no card.
How does TubeBuddy's price compare with other YouTube tools?
| Tool | Free plan | Paid from | Focus |
|---|---|---|---|
| TubeBuddy | No | $12/mo | Channel management toolkit: SEO, A/B tests and bulk editing |
| NexLev | No | €13/mo | Niche research and tools for faceless channels |
| Returbe | Yes | €15/mo | Outliers, niche research and video ideas from a live index of YouTube channels |
| vidIQ | Yes | $19/mo | YouTube SEO, keyword research and AI creation tools, with coaching |
| 1of10 | Yes | $19/mo | Outlier and thumbnail research plus AI thumbnails, titles and video editing |
| TubeLab | No | €29/mo | Niche and outlier finder with AI scripts and avatar videos |
| OutlierKit | Yes | $49/mo | Outlier research, keyword research and competitor intelligence on credits |
| ViewStats | Yes | See their site | Analytics, outliers and thumbnail research from the team behind MrBeast |
Looking for something else? See the best TubeBuddy alternatives or TubeBuddy vs Returbe.
FAQ
How much does TubeBuddy cost in 2026?
Pro at $12/mo, Legend at $26.39/mo and Enterprise custom. Prices from tubebuddy.com/pricing, checked on October 29, 2026.
Does TubeBuddy have a free plan?
No free plan listed on the pricing page.
Is TubeBuddy worth it?
Yes for creators managing a large back catalog, testing titles and thumbnails and budget-conscious beginners: its strengths are A/B testing of titles and thumbnails on your own videos and bulk editing: end screens, cards, descriptions, thumbnails. Less so if built to manage your channel, not to discover ideas across YouTube is a problem for you.
What is cheaper than TubeBuddy?
TubeBuddy has the lowest entry price of the tools we compare; the others cost more but cover different jobs.
Sources and method
Prices and features come from each tool's own public pricing and feature pages, last checked on October 29, 2026. A dash means the feature isn't mentioned on their pages, not that it doesn't exist. Prices change often: check the vendor's page before buying. We make Returbe, so we say clearly where the others do better.
- TubeBuddy: tubebuddy.com/pricing
Related comparisons
- TubeBuddy alternatives
- TubeBuddy vs vidIQ
- TubeBuddy vs 1of10
- TubeBuddy vs NexLev
- TubeBuddy vs TubeLab
- TubeBuddy vs ViewStats
- TubeBuddy vs OutlierKit
- TubeBuddy vs Returbe
- All YouTube tool comparisons
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