Alex Costa Behind the Business YouTube Stats

@alexcostaverified · Self-improvement & Motivation · Updated Nov 6, 2026

Alex Costa Behind the Business channel overview

Alex Costa Behind the Business (@alexcostaverified) is a YouTube channel in the Self-improvement & Motivation niche created in 2025. It has 22K subscribers and 1.2M total views across 49 videos, an average of 25K views per video over its lifetime.

Its last 30 uploads averaged 29K views, and a typical video (the median) gets 24K views. Over the last 12 months, Alex Costa Behind the Business published 24 videos, and 1 of them (4%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 17 days, Alex Costa Behind the Business gained 200 subscribers and 57K views, about 3.4K views a day.

How much does Alex Costa Behind the Business make?

Returbe estimates Alex Costa Behind the Business's YouTube ad revenue at $529 – $1.9K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $3 to $11, typically $6, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $6K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Alex Costa Behind the Business publishes about 2.2 videos a month. Based on its last 49 uploads, its most common upload day is Saturday (94% of uploads), usually around 14:00 UTC. The last video went out on Oct 31, 2026.

Alex Costa Behind the Business's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Alex Costa Behind the Business's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• I don't want to talk about fashion anymore82K views · Sep 19, 20263.4× typical views
• Closing the biggest deal of my life67K views · Oct 25, 20252.8× typical views
• A Day in NYC with $1B CEO (ft. Greg Lav)55K views · Jul 25, 20262.2× typical views
• I flew to Austin to learn how to scale to $1B (ft. Greg Lav)35K views · Oct 31, 20261.4× typical views
• A week in my life running a company in NYC (Q4 will be crazy)33K views · Sep 5, 20261.4× typical views
• I'm Begging You To Go All in For 202633K views · Jan 17, 20261.3× typical views
• I was scared to launch my brand on amazon, then this happened...31K views · Oct 3, 20261.3× typical views
• a realistic week in my life rebranding my company (honestly, I'm nervous)28K views · Apr 11, 20261.2× typical views

Latest videos

3 of Alex Costa Behind the Business's last 30 uploads did at least 1.5× the channel's typical views.

• I flew to Austin to learn how to scale to $1B (ft. Greg Lav)35K views · Oct 31, 20261.4× typical views
• Why I quit Google to build my social media business27K views · Oct 17, 20261.1× typical views
• I was scared to launch my brand on amazon, then this happened...31K views · Oct 3, 20261.3× typical views
• I don't want to talk about fashion anymore82K views · Sep 19, 20263.4× typical views
• A week in my life running a company in NYC (Q4 will be crazy)33K views · Sep 5, 20261.4× typical views
• We flew back to Toronto for the big reveal (my brand's new look)22K views · Aug 8, 20260.9× typical views
• A Day in NYC with $1B CEO (ft. Greg Lav)55K views · Jul 25, 20262.2× typical views
• A week in my life at Formula 1 Silverstone & building $10m brand25K views · Jul 11, 20261× typical views
• a realistic week in my life rebranding my company (big decisions)17K views · Jun 27, 20260.7× typical views
• Running a business from a villa in Monaco | Week in the life of a CEO27K views · Jun 13, 20261.1× typical views

The Self-improvement & Motivation niche on YouTube

In the last 30 days, Returbe tracked 3K videos from 190 channels in this niche. 15.4% of them reached 3× their channel's typical views, and a typical long video got 8.2K views. Estimated RPM for the niche: $3 to $11.

Smaller channels breaking out in this niche right now: T21 (3.7K subs, best video 37.6×), XYT WORLD (4.9K subs, best video 1158.3×), MOTIVATIONAL SD (13K subs, best video 98.4×), The Stoic Scroll (9.3K subs, best video 40.8×), The Mental Health Space (5.8K subs, best video 14.9×), stoic physiology (18K subs, best video 10.4×).

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Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Alex Costa Behind the Business or YouTube.