Alex Hormozi YouTube Stats

@alexhormozi · Business & E-commerce · Updated Nov 6, 2026

Alex Hormozi channel overview

Alex Hormozi (@alexhormozi) is a YouTube channel in the Business & E-commerce niche created in 2009. It has 4.6M subscribers and 1.2B total views across 5.9K videos, an average of 196K views per video over its lifetime.

Its last 30 uploads averaged 47K views, and a typical video (the median) gets 198K views. Over the last 12 months, Alex Hormozi published 156 videos (99% Shorts), and 10 of them (6%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 17 days, Alex Hormozi gained 30K subscribers and 19M views, about 1.1M views a day.

How much does Alex Hormozi make?

Returbe estimates Alex Hormozi's YouTube ad revenue at $34K – $124K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $1.5 to $5.49, typically $2.75, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $2.8K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Alex Hormozi publishes about 169.5 videos a month. Based on its last 100 uploads, its most common upload day is Friday (18% of uploads), usually around 23:00 UTC. The last video went out on Nov 6, 2026.

Alex Hormozi's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Alex Hormozi's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• My Life Journey324K views · Oct 21, 20267.9× typical views
• Do I Have Dumb People or Dumb Systems?246K views · Nov 4, 20266× typical views
• "You Are Not Ready Yet"237K views · Oct 27, 20265.8× typical views
• Do only one thing + do it for a very long time = getting whatever you want220K views · Oct 20, 20265.4× typical views
• A high-paying job is underrated.169K views · Oct 20, 20264.1× typical views
• Why do you need the money?147K views · Oct 22, 20263.6× typical views
• Automating the wrong thing won't grow your business.133K views · Oct 22, 20263.3× typical views
• A lot of long term business success comes down to cycling through enough people over the years to131K views · Oct 23, 20263.2× typical views

Latest videos

6 of Alex Hormozi's last 30 uploads did at least 1.5× the channel's typical views.

• How to charge exorbitant prices:1.2K views · Nov 6, 20260× typical views
• Ego keeps you poor.12K views · Nov 6, 20260.3× typical views
• 6 Sales Fixes to Close More32K views · Nov 5, 20260.8× typical views
• Your brand only compounds if your product keeps its promises.46K views · Nov 5, 20261.1× typical views
• Your customers aren’t leaving because of your prices. They’re leaving because you stopped giving a14K views · Nov 5, 20260.3× typical views
• The hard part is continuing to do the work when the excitement wears off.46K views · Nov 5, 20261.1× typical views
• My Favorite Tip to Increase Profit39K views · Nov 4, 20260.9× typical views
• Sell a faster result, not twelve months of waiting.34K views · Nov 4, 20260.8× typical views
• If you don’t hate making money, follow to learn more business tactics just like this.26K views · Nov 4, 20260.6× typical views
• Master The Script Like The Top 0.01%31K views · Nov 4, 20260.8× typical views

The Business & E-commerce niche on YouTube

In the last 30 days, Returbe tracked 4.1K videos from 320 channels in this niche. 4.5% of them reached 3× their channel's typical views, and a typical long video got 2.2K views. Estimated RPM for the niche: $6 to $22.

Smaller channels breaking out in this niche right now: MoreMozi (166K subs, best video 74×), Foundational Black American History (52K subs, best video 3.6×), Bet-David Consulting (42K subs, best video 16.9×), Henry SaaS (2.2K subs, best video 57.6×), PureBusiness (57K subs, best video 7.1×), Leevi Eerola (14K subs, best video 30×).

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• MoreMozi166K subscribers · 1.3K typical views
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• Alex Becker Business150K subscribers · 44K typical views
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Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Alex Hormozi or YouTube.