Alex YouTube Stats

@alexwelford · Beauty & Fashion · Updated Nov 6, 2026

Alex channel overview

Alex (@alexwelford) is a YouTube channel in the Beauty & Fashion niche created in 2019. It has 260K subscribers and 73M total views across 915 videos, an average of 80K views per video over its lifetime.

Its last 30 uploads averaged 88K views, and a typical video (the median) gets 94K views. Over the last 12 months, Alex published 51 videos (69% Shorts), and 1 of them (2%) reached at least 3× the channel's typical views.

How much does Alex make?

Returbe estimates Alex's YouTube ad revenue at $3.7K – $15K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $0.97 to $3.88, typically $1.95, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $1.9K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Alex publishes about 14.1 videos a month. Based on its last 51 uploads, its most common upload day is Wednesday (27% of uploads), usually around 17:00 UTC. The last video went out on Nov 4, 2026.

Alex's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Alex's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• A Very British Weekend 🇬🇧 | Country Fashion, Shopping, Horses & Hosting My Dream Picnic282K views · Sep 9, 20263× typical views
• The Ultimate Autumn Capsule Wardrobe 2026 🍂 Timeless pieces you’ll actually wear 🤎 #AutumnStyle206K views · Sep 17, 20262.9× typical views
• The Autumn Outfit Formulas That Never Fail 🍂 What I’m wearing.. 230K views · Sep 30, 20262.5× typical views
• How to: tie a silk scarf around your neck - super easy edition #silkscarftutorial158K views · Sep 27, 20262.2× typical views
• 4 coats from Karen Millen - use code KMALEX15 for a discount 🤎 ad156K views · Nov 2, 20262.2× typical views
• The Ultimate Autumn Capsule Wardrobe 🍂 Everything You Actually Need195K views · Sep 16, 20262.1× typical views
• How to Wear a Shirt Under a Jumper (Without Looking Like a School Uniform) #StyleTips129K views · Oct 3, 20261.8× typical views
• STOP Buying Autumn Clothes Until You Watch This | How to Shop Your Wardrobe159K views · Oct 8, 20261.7× typical views

Latest videos

7 of Alex's last 30 uploads did at least 1.5× the channel's typical views.

• Come Autumn Coat Shopping With Me | New Home Finds, Horses & Life Lately41K views · Nov 4, 20260.4× typical views
• I've Been Keeping A Secret...| Moving Day for the Horses & Settling Into Our Countryside Cottage 🏡🍁69K views · Nov 2, 20260.7× typical views
• 4 coats from Karen Millen - use code KMALEX15 for a discount 🤎 ad156K views · Nov 2, 20262.2× typical views
• If I were your personal stylist… the 5 coats I’d add to your wardrobe #autumnoutfits70K views · Oct 29, 20261× typical views
• We Moved Out... But We Can't Move Into Our House Yet!71K views · Oct 28, 20260.8× typical views
• A bittersweet feeling 🥹61K views · Oct 27, 20260.9× typical views
• It’s time to pack! Autumn capsule wardrobe ONLY 🍂💪🏼 #autumnoutfits68K views · Oct 27, 20261× typical views
• One final get ready with me in this house 🥹 #autumnoutfits #autumnfashion49K views · Oct 26, 20260.7× typical views
• Saying Goodbye To Our Home | The Final Few Days 🏡89K views · Oct 25, 20260.9× typical views
• It’s finally happening 🥰67K views · Oct 24, 20260.9× typical views

The Beauty & Fashion niche on YouTube

In the last 30 days, Returbe tracked 2.8K videos from 520 channels in this niche. 12.8% of them reached 3× their channel's typical views, and a typical long video got 49K views. Estimated RPM for the niche: $2.5 to $10.

Smaller channels breaking out in this niche right now: Yazmin Adalynn (109K subs, best video 129.7×), Dama Xe (380K subs, best video 69.3×), StopNFade (220K subs, best video 734.8×), Beautixthetic (5.3K subs, best video 277.8×), CELEB PICK US (6.8K subs, best video 23.9×), Eli (267K subs, best video 40.9×).

Channels similar to Alex

• Eli 267K subscribers · 75K typical views
• Bri & Fern292K subscribers · 78K typical views
• LittleJBeauty343K subscribers · 46K typical views
• Garance Trl350K subscribers · 42K typical views
• Adorable Caro353K subscribers · 67K typical views
• Cityline361K subscribers
• chunbuns165K subscribers · 80K typical views
• Laura R415K subscribers · 28K typical views
• Prada417K subscribers · 1.3M typical views
• Or Elly162K subscribers · 52K typical views
• A to Zen Life434K subscribers · 158K typical views
• Ami Charlize434K subscribers · 37K typical views

Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Alex or YouTube.