Cole Hastings YouTube Stats

@colehastings · Self-improvement & Motivation · Updated Nov 6, 2026

Cole Hastings channel overview

Cole Hastings (@colehastings) is a YouTube channel in the Self-improvement & Motivation niche created in 2017. It has 884K subscribers and 100M total views across 639 videos, an average of 157K views per video over its lifetime.

Its last 30 uploads averaged 188K views, and a typical video (the median) gets 292K views. Over the last 12 months, Cole Hastings published 50 videos (56% Shorts), and 4 of them (8%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 9 days, Cole Hastings gained 1K subscribers and 449K views, about 50K views a day.

How much does Cole Hastings make?

Returbe estimates Cole Hastings's YouTube ad revenue at $3.8K – $14K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $2.64 to $9.67, typically $5.28, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $5.3K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Cole Hastings publishes about 6.5 videos a month. Based on its last 50 uploads, its most common upload day is Friday (48% of uploads), usually around 16:00 UTC. The last video went out on Oct 25, 2026.

Cole Hastings's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Cole Hastings's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• Why Fiction Teaches Philosophy Better Than Philosophy Itself192K views · Sep 4, 202610.2× typical views
• Writing My First Novel - Day 478155K views · May 1, 20268.2× typical views
• Are We The Last Generation To Read?77K views · Jul 24, 20264.1× typical views
• Why Fiction Books Embrace Contradiction58K views · Jul 31, 20263.1× typical views
• Solarpunk Is Gen Z's Future789K views · Jul 12, 20262.7× typical views
• My Favorite Books Of The Year So Far49K views · Aug 21, 20262.6× typical views
• AI Is On Its Last Legs742K views · Aug 9, 20262.5× typical views
• The Affordability Crisis507K views · Sep 27, 20261.7× typical views

Latest videos

12 of Cole Hastings's last 30 uploads did at least 1.5× the channel's typical views.

• Gen Z's Credit Card Debt Crisis401K views · Oct 25, 20261.4× typical views
• Why Old Fiction Books Feel More Relevant Than Ever31K views · Oct 23, 20261.6× typical views
• Why Gen Z Is Disappearing From The Internet337K views · Oct 18, 20261.2× typical views
• Why Fiction Portrays Ambition So Well28K views · Oct 16, 20261.5× typical views
• Why Nobody Cares How They Make Money Anymore135K views · Oct 11, 20260.5× typical views
• Why Fiction Books Make You See People Differently23K views · Oct 9, 20261.2× typical views
• Gen Z's Bad Friend Epidemic281K views · Oct 4, 20261× typical views
• What Fiction Teaches Us About Human Nature22K views · Oct 2, 20261.2× typical views
• The Affordability Crisis507K views · Sep 27, 20261.7× typical views
• Why Fiction Transports You To A Different Time25K views · Sep 25, 20261.3× typical views

The Self-improvement & Motivation niche on YouTube

In the last 30 days, Returbe tracked 3K videos from 185 channels in this niche. 16.3% of them reached 3× their channel's typical views, and a typical long video got 8.6K views. Estimated RPM for the niche: $3 to $11.

Smaller channels breaking out in this niche right now: T21 (3.7K subs, best video 45.1×), XYT WORLD (4.9K subs, best video 1158.3×), The Mental Health Space (5.8K subs, best video 16.9×), MOTIVATIONAL SD (13K subs, best video 98.4×), The Stoic Scroll (9.3K subs, best video 40.8×), stoic physiology (18K subs, best video 9.4×).

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Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Cole Hastings or YouTube.