Design Theory YouTube Stats

@design.theory · Science & Education · Updated Nov 7, 2026

Design Theory channel overview

Design Theory (@design.theory) is a YouTube channel in the Science & Education niche created in 2018. It has 811K subscribers and 41M total views across 138 videos, an average of 297K views per video over its lifetime.

Its last 30 uploads averaged 202K views, and a typical video (the median) gets 632K views. Over the last 12 months, Design Theory published 31 videos (71% Shorts), and 2 of them (6%) reached at least 3× the channel's typical views.

How much does Design Theory make?

Returbe estimates Design Theory's YouTube ad revenue at $1.7K – $5.7K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $3.45 to $11.82, typically $6.4, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $6.4K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Design Theory publishes about 1.1 videos a month. Based on its last 54 uploads, its most common upload day is Thursday (20% of uploads), usually around 07:00 UTC. The last video went out on Oct 29, 2026.

Design Theory's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Design Theory's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• Cult Companies50K views · Aug 21, 20263.6× typical views
• Why Nothing Looks Cool Anymore2M views · Oct 8, 20263.2× typical views
• The Most Hated Designer of the 20th Century1.6M views · Dec 12, 20252.5× typical views
• Useless Silicon Valley Products32K views · Aug 3, 20262.3× typical views
• Toasters Are Impossible To Make31K views · Aug 3, 20262.2× typical views
• Toothpaste Stripes & Branding28K views · Aug 17, 20262× typical views
• “Most Popular” Social Proof Example25K views · Aug 18, 20261.8× typical views
• Napoleon Propaganda24K views · Aug 11, 20261.7× typical views

Latest videos

7 of Design Theory's last 30 uploads did at least 1.5× the channel's typical views.

• Designing the Perfect Scam483K views · Oct 29, 20260.8× typical views
• Why They Redesigned Surveillance To Look Harmless348K views · Oct 8, 20260.6× typical views
• Why Nothing Looks Cool Anymore2M views · Oct 8, 20263.2× typical views
• Authority Figures and Smoking13K views · Aug 27, 20261× typical views
• Scarcity and Cars14K views · Aug 26, 20261× typical views
• Authority Figures14K views · Aug 26, 20261× typical views
• Nike Kaepernick8.1K views · Aug 24, 20260.6× typical views
• How Brands Create Meaning9.3K views · Aug 23, 20260.7× typical views
• Celebrity Social Proof11K views · Aug 22, 20260.8× typical views
• Cult Companies50K views · Aug 21, 20263.6× typical views

The Science & Education niche on YouTube

In the last 30 days, Returbe tracked 3.2K videos from 466 channels in this niche. 12.5% of them reached 3× their channel's typical views, and a typical long video got 13K views. Estimated RPM for the niche: $3.5 to $12.

Smaller channels breaking out in this niche right now: Wonderism HQ (52K subs, best video 377.1×), ClipazoPodcast (29K subs, best video 25.5×), The Scale Room (1.4K subs, best video 351.4×), Yorp (10K subs, best video 24.4×), Past the Blue (36K subs, best video 16.3×), The Why Side (48K subs, best video 189.4×).

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Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Design Theory or YouTube.