Formula DRIFT YouTube Stats

@formuladrift · Cars & Vehicles · Updated Nov 8, 2026

Formula DRIFT channel overview

Formula DRIFT (@formuladrift) is a YouTube channel in the Cars & Vehicles niche created in 2010. It has 752K subscribers and 143M total views across 4.2K videos, an average of 34K views per video over its lifetime.

Its last 30 uploads averaged 15K views, and a typical video (the median) gets 7.8K views. Over the last 12 months, Formula DRIFT published 68 videos (38% Shorts), and 20 of them (29%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 15 days, Formula DRIFT gained 0 subscribers and 861K views, about 57K views a day.

How much does Formula DRIFT make?

Returbe estimates Formula DRIFT's YouTube ad revenue at $3K – $10K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $2.16 to $7.55, typically $3.78, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $3.8K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Formula DRIFT publishes about 38 videos a month. Based on its last 57 uploads, its most common upload day is Monday (23% of uploads), usually around 16:00 UTC. The last video went out on Nov 6, 2026.

Formula DRIFT's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Formula DRIFT's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• Formula DRIFT Las Vegas 2026 Highlights | Presented by Type S Auto51K views · Sep 28, 20266.5× typical views
• Formula DRIFT 'Long Beach 2' 2026 Highlights | Presented by Type S Auto46K views · Oct 25, 20265.9× typical views
• Formula DRIFT Las Vegas 2026 - PRO, Round 7 - Top 16 On-Demand42K views · Oct 2, 20265.4× typical views
• The Outerzone Long Beach Finale 2026 Podium Podcast - James Deane, Jack Shanahan, Adam LZ40K views · Oct 25, 20265.2× typical views
• Adam LZ at 100% Is a Problem for the Grid45K views · Oct 26, 20265.1× typical views
• Adam LZ's PRO Car Isn't Taking Time Off36K views · Oct 26, 20264.1× typical views
• The Outerzone Podcast - Chelsea DeNofa on 2023 Championship Win, The Stuke Incident, & Life After FD30K views · Nov 4, 20263.9× typical views
• Camren Sorensen vs Braden Lons AGAIN in Vegas 🎰30K views · Sep 26, 20263.4× typical views

Latest videos

13 of Formula DRIFT's last 30 uploads did at least 1.5× the channel's typical views.

• Should Formula DRIFT Add Wild Cards?13K views · Nov 6, 20261.5× typical views
• The FD Paddock Guess Car Parts | O’Reilly Random Part Challenge Long Beach 23.5K views · Nov 6, 20260.4× typical views
• Chelsea DeNofa on the Pressure of FD3.5K views · Nov 5, 20260.4× typical views
• The 2026 Formula DRIFT Finale in 10 Minutes | Rockstar Rewind4.3K views · Nov 5, 20260.5× typical views
• Chelsea DeNofa’s Cheapest FD Idea Yet16K views · Nov 4, 20261.8× typical views
• The Outerzone Podcast - Chelsea DeNofa on 2023 Championship Win, The Stuke Incident, & Life After FD30K views · Nov 4, 20263.9× typical views
• The Formula DRIFT Paddock on Ryan Tuerck Memories6K views · Nov 3, 20260.8× typical views
• GT Radial - 2026 Formula DRIFT Tire Cup Champions. 🥇13K views · Nov 2, 20261.5× typical views
• Formula DRIFT Shoreline Showdown 2026 - PRO, 'Long Beach 2' - Top 16 Finale On-Demand25K views · Oct 31, 20263.2× typical views
• Formula DRIFT GRIDWALK w/ Gregg Bucell - Shoreline Showdown 20265.8K views · Oct 31, 20260.7× typical views

The Cars & Vehicles niche on YouTube

In the last 30 days, Returbe tracked 7.6K videos from 806 channels in this niche. 17.1% of them reached 3× their channel's typical views, and a typical long video got 21K views. Estimated RPM for the niche: $4 to $14.

Smaller channels breaking out in this niche right now: Drivewhisperer (123K subs, best video 179.6×), SOUTENIR L'AGRICULTURE (139K subs, best video 39.1×), Petroleum (36K subs, best video 745.7×), GHOSTFACE WORKSHOP (25K subs, best video 191.6×), Tyler John Wesley (32K subs, best video 747.8×), The Daily Downshift (294K subs, best video 27.8×).

Channels similar to Formula DRIFT

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• Driving Sports TV464K subscribers · 81K typical views
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• Ed's Auto Reviews203K subscribers · 59K typical views

Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Formula DRIFT or YouTube.