Guinness World Records channel avatar

Guinness World Records YouTube Stats

@guinnessworldrecords · Updated Nov 6, 2026

Subscribers

13M

+0 in 20 days

Total views

4.1B

+18M in 20 days

Videos

3.4K

58.7 / month

Est. monthly earnings

$54K – $184K

RPM $2.16–$7.36

Avg. views (last 30)

27K

Typical views

25K

median per video

Avg. video length

9 min

Channel age

19 years

since Nov 21, 2006

Guinness World Records channel overview

Guinness World Records (@guinnessworldrecords) is a YouTube channel created in 2006. It has 13M subscribers and 4.1B total views across 3.4K videos, an average of 1.2M views per video over its lifetime.

Its last 30 uploads averaged 27K views, and a typical video (the median) gets 25K views. Over the last 12 months, Guinness World Records published 76 videos (71% Shorts), and 5 of them (7%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 20 days, Guinness World Records gained 0 subscribers and 18M views, about 912K views a day.

Oct 17, 202613M → 13M subscribersNov 6, 2026

How much does Guinness World Records make?

Returbe estimates Guinness World Records's YouTube ad revenue at $54K – $184K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $2.16 to $7.36, typically $3.9, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $3.9K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Guinness World Records publishes about 58.7 videos a month. Based on its last 78 uploads, its most common upload day is Thursday (22% of uploads), usually around 16:00 UTC. The last video went out on Nov 6, 2026.

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Guinness World Records's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Guinness World Records's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

Latest videos

4 of Guinness World Records's last 30 uploads did at least 1.5× the channel's typical views.

See every outlier from Guinness World Records and its niche

Returbe tracks this channel daily: full video history, similar channels, and the videos breaking out in its niche this week.

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Frequently asked questions

How many subscribers does Guinness World Records have?

Guinness World Records has 13M subscribers on YouTube and 4.1B total views across 3.4K videos (Returbe data, updated Nov 6, 2026).

How much does Guinness World Records make on YouTube?

Returbe estimates Guinness World Records's YouTube ad revenue at $54K – $184K per month, based on recent views and an RPM of about $2.16–$7.36 per 1,000 views for this niche and audience. Sponsorships, merch and memberships are not included.

How often does Guinness World Records upload?

Guinness World Records uploads about 58.7 videos a month, most often on Thursday. The last upload was on Nov 6, 2026.

What is Guinness World Records's best performing video?

"Fastest Skateboard Speed Downhill w/ Red Bull | Guinness World Records" is Guinness World Records's biggest outlier: 924K views, 37.4× the channel's typical views.

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Guinness World Records or YouTube.

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Guinness World Records YouTube Stats: 13M Subscribers, Earnings & Outliers · Returbe