Steve Tan YouTube Stats

@heystevetan · Business & E-commerce · Updated Nov 6, 2026

Steve Tan channel overview

Steve Tan (@heystevetan) is a YouTube channel in the Business & E-commerce niche created in 2011. It has 13K subscribers and 746K total views across 9 videos, an average of 83K views per video over its lifetime.

Its last 30 uploads averaged 84K views, and a typical video (the median) gets 60K views. Over the last 12 months, Steve Tan published 9 videos (33% Shorts), and 1 of them (11%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 17 days, Steve Tan gained 1.7K subscribers and 198K views, about 12K views a day.

How much does Steve Tan make?

Returbe estimates Steve Tan's YouTube ad revenue at $3.1K – $11K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $5.96 to $21.84, typically $10.92, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $11K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Steve Tan publishes about 2.2 videos a month. Based on its last 9 uploads, its most common upload day is Thursday (22% of uploads), usually around 13:00 UTC. The last video went out on Oct 26, 2026.

Steve Tan's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Steve Tan's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• This Chinese Dropshipper is Secretly Crushing it ($400M/Year)437K views · Jun 3, 20267.2× typical views
• Inside My China Warehouse Shipping 40,000 Orders a Day177K views · Oct 25, 20262.9× typical views
• The Shenzhen Founder Nobody Talks About Runs a $400M Operation96K views · Jun 18, 20261.6× typical views
• A Day in Hong Kong With Two Multi-Millionaires (ft. Simon Squibb, Daniel Dalen)25K views · Jul 11, 20260.4× typical views
• My First Meetup in Years (The Real Story Behind)8.5K views · Feb 19, 20260.1× typical views
• We visited Dubai at the WORST possible time4.5K views · Mar 24, 20260.1× typical views

Latest videos

3 of Steve Tan's last 9 uploads did at least 1.5× the channel's typical views.

• Our visit to China!1.4K views · Oct 26, 2026
• Inside My China Warehouse Shipping 40,000 Orders a Day177K views · Oct 25, 20262.9× typical views
• A Day in Hong Kong With Two Multi-Millionaires (ft. Simon Squibb, Daniel Dalen)25K views · Jul 11, 20260.4× typical views
• No One Can Copy You If You Do This ft. @SimonSquibb @danieldalen2.1K views · Jul 11, 2026
• This Guy runs $400M ECOM Empire #hardtruth #mindshift #shorts #business2.1K views · Jun 19, 2026
• The Shenzhen Founder Nobody Talks About Runs a $400M Operation96K views · Jun 18, 20261.6× typical views
• This Chinese Dropshipper is Secretly Crushing it ($400M/Year)437K views · Jun 3, 20267.2× typical views
• We visited Dubai at the WORST possible time4.5K views · Mar 24, 20260.1× typical views
• My First Meetup in Years (The Real Story Behind)8.5K views · Feb 19, 20260.1× typical views

The Business & E-commerce niche on YouTube

In the last 30 days, Returbe tracked 4.1K videos from 321 channels in this niche. 4.4% of them reached 3× their channel's typical views, and a typical long video got 2K views. Estimated RPM for the niche: $6 to $22.

Smaller channels breaking out in this niche right now: MoreMozi (166K subs, best video 74×), Bet-David Consulting (42K subs, best video 16.8×), Foundational Black American History (52K subs, best video 3.7×), Henry SaaS (2.2K subs, best video 57.9×), PureBusiness (57K subs, best video 7.1×), Leevi Eerola (14K subs, best video 31×).

Channels similar to Steve Tan

• Jayden Garcia14K subscribers · 982 typical views
• IWD Agency12K subscribers · 356 typical views
• Ethan King14K subscribers · 10K typical views
• Jordan Blackie12K subscribers · 6.4K typical views
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• The Sourcing Guy12K subscribers · 3.1K typical views
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• Smith Rees Business17K subscribers · 11K typical views
• Dean Alma10K subscribers · 181 typical views
• Jeremy Ray17K subscribers · 5K typical views

Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Steve Tan or YouTube.