Jordan B Peterson YouTube Stats

@jordanbpeterson · Science & Education · Updated Nov 6, 2026

Jordan B Peterson channel overview

Jordan B Peterson (@jordanbpeterson) is a YouTube channel in the Science & Education niche created in 2013. It has 8.8M subscribers and 1B total views across 1.6K videos, an average of 661K views per video over its lifetime.

Its last 30 uploads averaged 205K views, and a typical video (the median) gets 331K views. Over the last 12 months, Jordan B Peterson published 56 videos (75% Shorts), and 1 of them (2%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 11 days, Jordan B Peterson gained 0 subscribers and 3.8M views, about 343K views a day.

How much does Jordan B Peterson make?

Returbe estimates Jordan B Peterson's YouTube ad revenue at $22K – $74K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $1.89 to $6.49, typically $3.52, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $3.5K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Jordan B Peterson publishes about 11.9 videos a month. Based on its last 56 uploads, its most common upload day is Sunday (27% of uploads), usually around 16:00 UTC. The last video went out on Nov 3, 2026.

Jordan B Peterson's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Jordan B Peterson's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• “What makes being married worth it?”1.4M views · Oct 27, 202622.8× typical views
• “If you work 10% longer hours, you make 40% more money.”158K views · Aug 11, 20262.5× typical views
• Boring People Don't Exist130K views · Sep 26, 20262.1× typical views
• You Don't Win an Argument With Your Wife128K views · Nov 3, 20262× typical views
• Why You Read Their Eyes First672K views · Sep 27, 20262× typical views
• Your Actual Ceiling126K views · Oct 28, 20262× typical views
• Stop Forcing Yourself124K views · Sep 17, 20262× typical views
• The 5% of Your Life That Changes Everything116K views · Oct 23, 20261.8× typical views

Latest videos

10 of Jordan B Peterson's last 30 uploads did at least 1.5× the channel's typical views.

• You Don't Win an Argument With Your Wife128K views · Nov 3, 20262× typical views
• Why Young Women Are The Most Miserable They've Ever Been402K views · Nov 2, 20261.2× typical views
• It's Never Too Late to Go On The Adventure of Your Life94K views · Oct 29, 20261.5× typical views
• Your Actual Ceiling126K views · Oct 28, 20262× typical views
• “What makes being married worth it?”1.4M views · Oct 27, 202622.8× typical views
• Ignore This and You're Done47K views · Oct 27, 20260.8× typical views
• Why You Keep Causing Unnecessary Problems In Your Own Life243K views · Oct 25, 20260.7× typical views
• The 5% of Your Life That Changes Everything116K views · Oct 23, 20261.8× typical views
• The Secret to a Great Conversation106K views · Oct 21, 20261.7× typical views
• Choose Your Hardest Opponent350K views · Oct 18, 20261.1× typical views

The Science & Education niche on YouTube

In the last 30 days, Returbe tracked 2.2K videos from 321 channels in this niche. 10.8% of them reached 3× their channel's typical views, and a typical long video got 9.3K views. Estimated RPM for the niche: $3.5 to $12.

Smaller channels breaking out in this niche right now: Wonderism HQ (51K subs, best video 400.5×), ClipPodcast (29K subs, best video 25×), Past the Blue (34K subs, best video 18.1×), The Scale Room (1.3K subs, best video 278×), The Why Side (47K subs, best video 194.6×), MrCappuccino Shorts (293K subs, best video 69.9×).

Channels similar to Jordan B Peterson

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• Dr James Gill315K subscribers · 37K typical views
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Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Jordan B Peterson or YouTube.