LEGO channel avatar

LEGO YouTube Stats

@lego · Kids & Family · Updated Nov 11, 2026

Subscribers

22M

Total views

28B

Videos

52K

21.7 / month

Est. monthly earnings

$19 – $111

RPM $0.47–$2.8

Avg. views (last 30)

1.8K

Typical views

2.2M

median per video

Avg. video length

14 min

Channel age

21 years

since Oct 22, 2005

LEGO channel overview

LEGO (@lego) is a YouTube channel in the Kids & Family niche created in 2005. It has 22M subscribers and 28B total views across 52K videos, an average of 548K views per video over its lifetime.

Its last 30 uploads averaged 1.8K views, and a typical video (the median) gets 2.2M views. Over the last 12 months, LEGO published 20 videos (5% Shorts), and 0 of them (0%) reached at least 3× the channel's typical views.

How much does LEGO make?

Returbe estimates LEGO's YouTube ad revenue at $19 – $111 per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $0.47 to $2.8, typically $1.4, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $1.4K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

LEGO publishes about 21.7 videos a month. Based on its last 20 uploads, its most common upload day is Tuesday (70% of uploads), usually around 18:00 UTC. The last video went out on Nov 11, 2026.

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LEGO's best outlier videos

An outlier is a video that beats the channel's own typical views. These are LEGO's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

Latest videos

0 of LEGO's last 20 uploads did at least 1.5× the channel's typical views.

The Kids & Family niche on YouTube

In the last 30 days, Returbe tracked 3.3K videos from 570 channels in this niche. 13.9% of them reached 3× their channel's typical views, and a typical long video got 20K views. Estimated RPM for the niche: $0.5 to $3.

Smaller channels breaking out in this niche right now: SOS ma famille a besoin d'aide (304K subs, best video 58.3×), CokiFam (187K subs, best video 1266.3×), Télé Romance Éclatante (20K subs, best video 60.3×), theBricklz (31K subs, best video 24×), Coco ABC Preeschool (5.9K subs, best video 31.3×), Amy Shanel Art Dolls Nursery (7.5K subs, best video 33.6×).

Channels similar to LEGO

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Frequently asked questions

How many subscribers does LEGO have?

LEGO has 22M subscribers on YouTube and 28B total views across 52K videos (Returbe data, updated Nov 11, 2026).

How much does LEGO make on YouTube?

Returbe estimates LEGO's YouTube ad revenue at $19 – $111 per month, based on recent views and an RPM of about $0.47–$2.8 per 1,000 views for this niche and audience. Sponsorships, merch and memberships are not included.

How often does LEGO upload?

LEGO uploads about 21.7 videos a month, most often on Tuesday. The last upload was on Nov 11, 2026.

What is LEGO's best performing video?

"New Episode! | LEGO Monkie Kid | The End Is Here! ⚔️🔥 Ep 10 | LEGO" is LEGO's biggest outlier: 15K views, 0× the channel's typical views.

What channels are similar to LEGO?

Channels similar to LEGO include Like Nastya Collections, VaniMani, BIBO TOYS, Vlad and Niki ARA Collection, TD BRICKS.

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with LEGO or YouTube.

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