March Madness YouTube Stats

@marchmadness · Sports · Updated Nov 12, 2026

March Madness channel overview

March Madness (@marchmadness) is a YouTube channel in the Sports niche created in 2015. It has 706K subscribers and 490M total views across 13K videos, an average of 38K views per video over its lifetime.

Its last 30 uploads averaged 15K views, and a typical video (the median) gets 10K views. Over the last 12 months, March Madness published 35 videos (11% Shorts), and 5 of them (14%) reached at least 3× the channel's typical views.

How much does March Madness make?

Returbe estimates March Madness's YouTube ad revenue at $860 – $3.1K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $2.06 to $7.42, typically $3.71, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $3.7K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

March Madness publishes about 28.2 videos a month. Based on its last 35 uploads, its most common upload day is Thursday (43% of uploads), usually around 22:00 UTC. The last video went out on Nov 13, 2026.

March Madness's best outlier videos

An outlier is a video that beats the channel's own typical views. These are March Madness's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• 15 minutes of the best March Madness 'crowd pops'50K views · Oct 15, 20264.9× typical views
• UCLA vs. Arizona: 2026 Hall of Fame Series men's basketball highlights45K views · Nov 3, 20264.4× typical views
• The 1987 NCAA Bracket Reveal: See Who Made The Cut 40 years ago38K views · Oct 22, 20263.7× typical views
• Yaxel Lendeborg has no media training, and never will 😭 #shorts44K views · Nov 4, 20263.5× typical views
• Every single Yaxel Lendeborg shot from Michigan's 2026 March Madness title run35K views · Nov 2, 20263.4× typical views
• HEARTBREAKING near buzzer-beaters in March Madness28K views · Oct 30, 20262.7× typical views
• Bryce James got the start in Arizona's season opener 🔥 #shorts32K views · Nov 3, 20262.5× typical views
• Every Caitlin Clark FULL GAME from 2023 Iowa's Final Four run in March Madness24K views · Oct 15, 20262.4× typical views

Latest videos

12 of March Madness's last 30 uploads did at least 1.5× the channel's typical views.

• Every single shot from Darius Acuff Jr.'s 2026 March Madness run with Arkansas98 views · Nov 13, 20260× typical views
• UConn vs. Michigan: 2026 Hall of Fame Series men's basketball regular season | FULL REPLAY3.6K views · Nov 10, 20260.4× typical views
• UConn vs. Michigan: 2026 Hall of Fame Series men's basketball highlights20K views · Nov 7, 20262× typical views
• Seton Hall vs. LIU: 2026 Big East regular season men's basketball highlights3K views · Nov 6, 20260.3× typical views
• Bryce James with his first bucket of his career 🔥 #shorts7K views · Nov 6, 20260.5× typical views
• UConn vs. Duke: 2026 March Madness Elite Eight full game (arena sound only)3.6K views · Nov 5, 20260.4× typical views
• UCLA vs. Arizona: 2026 Hall of Fame Series men's basketball regular season FULL REPLAY10K views · Nov 5, 20261× typical views
• Two hours of 2010s March Madness highlights that'll leave you feeling nostalgic16K views · Nov 4, 20261.6× typical views
• Yaxel Lendeborg has no media training, and never will 😭 #shorts44K views · Nov 4, 20263.5× typical views
• UCLA vs. Arizona: 2026 Hall of Fame Series men's basketball highlights45K views · Nov 3, 20264.4× typical views

The Sports niche on YouTube

In the last 30 days, Returbe tracked 60K videos from 2K channels in this niche. 16.8% of them reached 3× their channel's typical views, and a typical long video got 20K views. Estimated RPM for the niche: $2.5 to $9.

Smaller channels breaking out in this niche right now: Adictos Al Trap (221K subs, best video 69.9×), MATHIS FOOTBALL (105K subs, best video 690.4×), Victor Foot (59K subs, best video 218.2×), RTL Sport (340K subs, best video 57.9×), Cam 23 (156K subs, best video 1082.8×), B/R CFB (33K subs, best video 79.2×).

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Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with March Madness or YouTube.