MLB YouTube Stats

@mlb · Sports · Updated Nov 6, 2026

MLB channel overview

MLB (@mlb) is a YouTube channel in the Sports niche created in 2005. It has 7.5M subscribers and 8.6B total views across 316K videos, an average of 27K views per video over its lifetime.

Its last 30 uploads averaged 25K views, and a typical video (the median) gets 30K views. Over the last 12 months, MLB published 216 videos (41% Shorts), and 54 of them (25%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 11 days, MLB gained 10K subscribers and 54M views, about 4.9M views a day.

How much does MLB make?

Returbe estimates MLB's YouTube ad revenue at $188K – $677K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $1.06 to $3.8, typically $1.91, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $1.9K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

MLB publishes about 234.6 videos a month. Based on its last 100 uploads, its most common upload day is Thursday (39% of uploads), usually around 04:00 UTC. The last video went out on Nov 6, 2026.

MLB's best outlier videos

An outlier is a video that beats the channel's own typical views. These are MLB's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• EXCLUSIVE PREVIEW ⚾ MLB Crosses Over Into Avengers: Doomsday 🤯3M views · Oct 24, 202699.6× typical views
• RAYS vs. BREWERS: World Series Full Game 2 Highlights (October 24) | 2026 MLB Postseason2.7M views · Oct 25, 202689.1× typical views
• BREWERS vs. RAYS: World Series Full Game 5 Highlights (October 28) | 2026 MLB Postseason2.5M views · Oct 29, 202685.2× typical views
• BREWERS vs. RAYS: World Series Full Game 3 Highlights (October 26) | 2026 MLB Postseason2.4M views · Oct 27, 202679× typical views
• BREWERS vs. RAYS: World Series Full Game 4 Highlights (October 27) | 2026 MLB Postseason2.2M views · Oct 28, 202672.7× typical views
• It was an intense staredown between William Contreras and Yandy Díaz last night 🤣2.2M views · Oct 28, 202626.5× typical views
• He waited so long for this very moment to see his Brewers win the World Series!1.7M views · Oct 29, 202620.9× typical views
• FULL COMEBACK: The Rays walk-off the Brewers in the 12th INNING! | MLB Highlights573K views · Oct 28, 202619.2× typical views

Latest videos

3 of MLB's last 30 uploads did at least 1.5× the channel's typical views.

• 2026 Jung Hoo Lee Highlights (40+ extra-base hits in 2 straight seasons!) 이정후5.9K views · Nov 6, 20260.2× typical views
• Team Netherlands vs. Team Venezuela: Full Game (3/6/2026) | 2026 World Baseball Classic11K views · Nov 6, 20260.4× typical views
• On the Streets at the Brewers' World Series Parade!14K views · Nov 5, 20260.5× typical views
• Payton Tolle Crashes a Brewers Tailgate!20K views · Nov 5, 20260.7× typical views
• Team Cuba vs. Team Panama: Full Game (3/6/2026) | 2026 World Baseball Classic10K views · Nov 5, 20260.3× typical views
• 2026 Postseason beer showers seen like never before 😎 #clinches #celebrations6.9K views · Nov 5, 20260.1× typical views
• 2026 SILVER SLUGGER finalists announced! 📢 (Ft. Pete Crow-Armstrong, Yordan Alvarez & MORE!)32K views · Nov 5, 20261.1× typical views
• Slow and steady! The SLOWEST PITCHES of the 2026 season! 🐢 (Ft. Mikolas, Corbin and MORE!)8.8K views · Nov 5, 20260.3× typical views
• The Brewers' World Series Triumph (A Mini-Movie)45K views · Nov 5, 20261.5× typical views
• Team Japan vs. Team Chinese Taipei: Full Game (3/6/2026) | 2026 World Baseball Classic40K views · Nov 5, 20261.3× typical views

The Sports niche on YouTube

In the last 30 days, Returbe tracked 33K videos from 993 channels in this niche. 17.8% of them reached 3× their channel's typical views, and a typical long video got 22K views. Estimated RPM for the niche: $2.5 to $9.

Smaller channels breaking out in this niche right now: DAZN Fútbol (390K subs, best video 230.6×), MATHIS FOOTBALL (103K subs, best video 475.3×), Cam 23 (155K subs, best video 1026.6×), Victor Foot (56K subs, best video 139.4×), NFL on FOX (287K subs, best video 56.2×), CFB ON FOX (387K subs, best video 23.2×).

Channels similar to MLB

• NotYourAverageFlight5.7M subscribers · 165K typical views
• NFL17M subscribers · 37K typical views
• MMG3.3M subscribers · 554K typical views
• NHL3.1M subscribers · 73K typical views
• The Pat McAfee Show3M subscribers · 152K typical views
• FOX Sports2.4M subscribers · 35K typical views
• Netflix Sports2.3M subscribers · 3.8K typical views
• The Pivot Podcast1.6M subscribers · 44K typical views
• SPORTSNET1.3M subscribers · 80K typical views
• Quarterback Plug1.2M subscribers · 1.1M typical views
• The Rich Eisen Show1.1M subscribers · 40K typical views
• First Things First1.1M subscribers · 231K typical views

Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with MLB or YouTube.