MS NOW YouTube Stats

@msnow · News & Politics · Updated Nov 6, 2026

MS NOW channel overview

MS NOW (@msnow) is a YouTube channel in the News & Politics niche created in 2011. It has 10M subscribers and 22B total views across 124K videos, an average of 177K views per video over its lifetime.

Its last 30 uploads averaged 159K views, and a typical video (the median) gets 133K views. Over the last 12 months, MS NOW published 941 videos (39% Shorts), and 145 of them (15%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 17 days, MS NOW gained 100K subscribers and 291M views, about 17M views a day.

How much does MS NOW make?

Returbe estimates MS NOW's YouTube ad revenue at $1M – $4M per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $1.33 to $5.31, typically $2.66, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $2.7K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

MS NOW publishes about 1022.2 videos a month. Based on its last 100 uploads, its most common upload day is Thursday (53% of uploads), usually around 04:00 UTC. The last video went out on Nov 6, 2026.

MS NOW's best outlier videos

An outlier is a video that beats the channel's own typical views. These are MS NOW's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• Lawrence: The Trump reign of terror in Washington is over2.3M views · Nov 4, 202629.7× typical views
• DeSantis’ climate change denial just hit its melting point1.9M views · Oct 20, 202624.7× typical views
• Rahm Emanuel: GOP will lose today, but what Dems 'do in 2027 will determine whether we have won'1.8M views · Nov 3, 202623.9× typical views
• Dems release BOMBSHELL new report on Trump's alleged Epstein ties one week before midterms1.7M views · Oct 28, 202622× typical views
• What in the WORLD?! Hegseth's staff broke Eisenhower's globe trying to get it for his office: WaPo1.6M views · Oct 22, 202621.1× typical views
• 'This is an EARTHQUAKE!': Joe on Democrats winning House and Senate in 'BLUE TSUNAMI'2.7M views · Nov 4, 202620.5× typical views
• Michigan Senate race dominated by questions of U.S. loyalty1.6M views · Oct 22, 202620.3× typical views
• Obama ROASTS Trump on Cheesecake Factory AGAIN1.5M views · Oct 29, 202619.2× typical views

Latest videos

6 of MS NOW's last 30 uploads did at least 1.5× the channel's typical views.

• ELECTION UPDATE: Dems FLIP more House seats | MS NOW Highlights54K views · Nov 6, 20260.4× typical views
• Joe: Trump, GOP 'ARROGANCE' led to Democrats' MASSIVE wins 'much bigger than 2006'73K views · Nov 6, 20260.5× typical views
• 'A good old-fashioned ass whooping!' Dems OBLITERATE the GOP10K views · Nov 6, 20260.1× typical views
• Inside DOGE's 'cult' of Elon-obsessed 'Muskrats'15K views · Nov 6, 20260.2× typical views
• Texas anti-abortion regime toppled in the midterms9K views · Nov 6, 20260.1× typical views
• 'Massive power grab:' new book profiles DOGE's purge of the civil service8.8K views · Nov 6, 20260.1× typical views
• ‘Beyond a tsunami’: Democrats’ victory will reshape fight for abortion rights in GOP strongholds3.5K views · Nov 6, 20260× typical views
• Democrats continue ADDING SEATS to U.S. House as Trump focuses on renovation projects49K views · Nov 6, 20260.4× typical views
• Inside Hakeem Jeffries’ long and historic road to the speakership2.9K views · Nov 6, 20260× typical views
• The Last Word with Lawrence O'Donnell - Nov. 5 | Audio Only30K views · Nov 6, 20260.2× typical views

The News & Politics niche on YouTube

In the last 30 days, Returbe tracked 54K videos from 810 channels in this niche. 17.3% of them reached 3× their channel's typical views, and a typical long video got 15K views. Estimated RPM for the niche: $2 to $8.

Smaller channels breaking out in this niche right now: M6 Info (315K subs, best video 67.7×), CP24 (383K subs, best video 27.6×), ESdiario TV (117K subs, best video 49.1×), BNN Bloomberg (188K subs, best video 97.8×), NBC Montana (107K subs, best video 1378.9×), OKDIARIO (290K subs, best video 94.6×).

Channels similar to MS NOW

• LastWeekTonight10M subscribers · 779K typical views
• India Today11M subscribers · 1.4K typical views
• NBC News12M subscribers · 32K typical views
• The Daily Show14M subscribers · 1.3M typical views
• Valuetainment7.2M subscribers · 134K typical views
• CBS News7.1M subscribers · 24K typical views
• Ben Shapiro7M subscribers · 178K typical views
• The Young Turks6.8M subscribers · 191K typical views
• Philip DeFranco6.7M subscribers · 1M typical views
• Fox News16M subscribers · 262K typical views
• MeidasTouch6.5M subscribers · 493K typical views
• News246.3M subscribers · 7.1K typical views

Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with MS NOW or YouTube.