NBA YouTube Stats

@nba · Sports · Updated Nov 7, 2026

Subscribers

25M

Total views

19B

Videos

81K

55.4 / month

Est. monthly earnings

$11K – $40K

RPM $1.85–$6.65

Avg. views (last 30)

135K

Typical views

median per video

Avg. video length

15 min

Channel age

20 years

since Nov 21, 2005

NBA channel overview

NBA (@nba) is a YouTube channel in the Sports niche created in 2005. It has 25M subscribers and 19B total views across 81K videos, an average of 232K views per video over its lifetime.

Its last 30 uploads averaged 135K views, and a typical video (the median) gets 0 views. Over the last 12 months, NBA published 53 videos (62% Shorts), and 0 of them (0%) reached at least 3× the channel's typical views.

How much does NBA make?

Returbe estimates NBA's YouTube ad revenue at $11K – $40K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $1.85 to $6.65, typically $3.33, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $3.3K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

NBA publishes about 55.4 videos a month. Based on its last 53 uploads, its most common upload day is Saturday (89% of uploads), usually around 03:00 UTC. The last video went out on Nov 7, 2026.

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Latest videos

0 of NBA's last 30 uploads did at least 1.5× the channel's typical views.

The Sports niche on YouTube

In the last 30 days, Returbe tracked 38K videos from 1.2K channels in this niche. 17.2% of them reached 3× their channel's typical views, and a typical long video got 24K views. Estimated RPM for the niche: $2.5 to $9.

Smaller channels breaking out in this niche right now: Victor Foot (57K subs, best video 419.4×), Cam 23 (155K subs, best video 2195.7×), MATHIS FOOTBALL (103K subs, best video 607.2×), NFL on FOX (287K subs, best video 53×), DAZN Fútbol (390K subs, best video 91.4×), CBS Sports Golazo - Europe (142K subs, best video 158.5×).

Channels similar to NBA

See every outlier from NBA and its niche

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Frequently asked questions

How many subscribers does NBA have?

NBA has 25M subscribers on YouTube and 19B total views across 81K videos (Returbe data, updated Nov 7, 2026).

How much does NBA make on YouTube?

Returbe estimates NBA's YouTube ad revenue at $11K – $40K per month, based on recent views and an RPM of about $1.85–$6.65 per 1,000 views for this niche and audience. Sponsorships, merch and memberships are not included.

How often does NBA upload?

NBA uploads about 55.4 videos a month, most often on Saturday. The last upload was on Nov 7, 2026.

What is NBA's best performing video?

Returbe hasn't found an outlier video for NBA yet.

What channels are similar to NBA?

Channels similar to NBA include House of Highlights, ESPN, GD's Highlights, One Sports, Bleacher Report.

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with NBA or YouTube.

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