Not What You Think YouTube Stats

@notwhatyouthink · Updated Nov 7, 2026

Not What You Think channel overview

Not What You Think (@notwhatyouthink) is a YouTube channel created in 2020. It has 3.5M subscribers and 3.7B total views across 1.2K videos, an average of 3.2M views per video over its lifetime.

Its last 30 uploads averaged 444K views, and a typical video (the median) gets 319K views. Over the last 12 months, Not What You Think published 43 videos (30% Shorts), and 4 of them (9%) reached at least 3× the channel's typical views.

How much does Not What You Think make?

Returbe estimates Not What You Think's YouTube ad revenue at $9.7K – $33K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $1.85 to $6.3, typically $3.34, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $3.3K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Not What You Think publishes about 16.3 videos a month. Based on its last 43 uploads, its most common upload day is Tuesday (21% of uploads), usually around 00:00 UTC. The last video went out on Nov 6, 2026.

Not What You Think's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Not What You Think's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• The 3rd Most Powerful Navy on Earth Doesn’t "Officially" Exist1.9M views · Oct 8, 20266× typical views
• When a Torpedo Falls From The Sky1.4M views · Oct 26, 20264× typical views
• Why F-35B Can't Land on American Supercarriers1.1M views · Oct 10, 20263.4× typical views
• Why SR-71 Tires Self-Destroyed When Parked957K views · Oct 8, 20263× typical views
• Why US Built a Bomber Faster Than a Bullet, Then Slowed it Down916K views · Dec 12, 20252.9× typical views
• The US Air Force Is About to Go Blind889K views · Oct 24, 20262.8× typical views
• Why the US Navy is Replacing Electric Catapults with Steam799K views · Feb 10, 20262.5× typical views
• Touring the Largest US Military Aircraft Ever Built721K views · Feb 10, 20262.3× typical views

Latest videos

9 of Not What You Think's last 30 uploads did at least 1.5× the channel's typical views.

• How an Engineering Shortcut Killed Entire US Cruiser Fleet415K views · Nov 6, 20261.3× typical views
• Shooting From a Boat is Tough!99K views · Nov 5, 20260.3× typical views
• The F-35 Electronics Are Killing the Jet Engine657K views · Nov 4, 20261.9× typical views
• The Fatal Mooring Line Snapback174K views · Nov 3, 20260.5× typical views
• The $40,000 Single-Use Grasshopper302K views · Nov 2, 20260.9× typical views
• The Short Tale of the E-7 Wedgetail199K views · Oct 30, 20260.6× typical views
• Helicopter Drone Carrier559K views · Oct 28, 20261.6× typical views
• How Aircraft Shoot Backwards578K views · Oct 27, 20261.7× typical views
• When a Torpedo Falls From The Sky1.4M views · Oct 26, 20264× typical views
• How this Boeing 747 Ended Up at the Bottom of a Lagoon159K views · Oct 25, 20260.5× typical views

Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Not What You Think or YouTube.