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NPR YouTube Stats

@npr · News & Politics · Updated Nov 7, 2026

Subscribers

917K

Total views

208M

Videos

3.7K

54.3 / month

Est. monthly earnings

$201 – $766

RPM $0.1–$0.38

Avg. views (last 30)

42K

Typical views

0

median per video

Avg. video length

14 min

Channel age

20 years

since Apr 22, 2006

NPR channel overview

NPR (@npr) is a YouTube channel in the News & Politics niche created in 2006. It has 917K subscribers and 208M total views across 3.7K videos, an average of 56K views per video over its lifetime.

Its last 30 uploads averaged 42K views, and a typical video (the median) gets 0 views. Over the last 12 months, NPR published 50 videos (90% Shorts), and 6 of them (12%) reached at least 3× the channel's typical views.

How much does NPR make?

Returbe estimates NPR's YouTube ad revenue at $201 – $766 per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $0.1 to $0.38, typically $0.2, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $200.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

NPR publishes about 54.3 videos a month. Based on its last 50 uploads, its most common upload day is Tuesday (20% of uploads), usually around 17:00 UTC. The last video went out on Nov 6, 2026.

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NPR's best outlier videos

An outlier is a video that beats the channel's own typical views. These are NPR's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

Latest videos

8 of NPR's last 30 uploads did at least 1.5× the channel's typical views.

The News & Politics niche on YouTube

In the last 30 days, Returbe tracked 59K videos from 996 channels in this niche. 17.1% of them reached 3× their channel's typical views, and a typical long video got 16K views. Estimated RPM for the niche: $2 to $8.

Smaller channels breaking out in this niche right now: ESdiario TV (117K subs, best video 64.4×), BNN Bloomberg (188K subs, best video 224.3×), CP24 (383K subs, best video 36.3×), France 3 Grand Est (241K subs, best video 99.5×), NBC Montana (107K subs, best video 1375.8×), Onda Cero (421K subs, best video 140.7×).

Channels similar to NPR

See every outlier from NPR and its niche

Returbe tracks this channel daily: full video history, similar channels, and the videos breaking out in its niche this week.

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Frequently asked questions

How many subscribers does NPR have?

NPR has 917K subscribers on YouTube and 208M total views across 3.7K videos (Returbe data, updated Nov 7, 2026).

How much does NPR make on YouTube?

Returbe estimates NPR's YouTube ad revenue at $201 – $766 per month, based on recent views and an RPM of about $0.1–$0.38 per 1,000 views for this niche and audience. Sponsorships, merch and memberships are not included.

How often does NPR upload?

NPR uploads about 54.3 videos a month, most often on Tuesday. The last upload was on Nov 6, 2026.

What is NPR's best performing video?

"Appeals court rules fees stores pay when customers use debit cards must come down" is NPR's biggest outlier: 363K views, 15.2× the channel's typical views.

What channels are similar to NPR?

Channels similar to NPR include France Culture, BBC Politics, INA Société, A Current Affair, Melanie King.

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with NPR or YouTube.

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NPR YouTube Stats: 917K Subscribers, Earnings & Outliers · Returbe