NPR Music YouTube Stats

@nprmusic · Music · Updated Nov 13, 2026

NPR Music channel overview

NPR Music (@nprmusic) is a YouTube channel in the Music niche created in 2008. It has 13M subscribers and 4.7B total views across 3.1K videos, an average of 1.5M views per video over its lifetime.

Its last 30 uploads averaged 1.5M views, and a typical video (the median) gets 1M views. Over the last 12 months, NPR Music published 50 videos (38% Shorts), and 6 of them (12%) reached at least 3× the channel's typical views.

How much does NPR Music make?

Returbe estimates NPR Music's YouTube ad revenue at $17K – $83K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $0.8 to $3.98, typically $1.79, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $1.8K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

NPR Music publishes about 9.8 videos a month. Based on its last 47 uploads, its most common upload day is Thursday (34% of uploads), usually around 09:00 UTC. The last video went out on Nov 12, 2026.

NPR Music's best outlier videos

An outlier is a video that beats the channel's own typical views. These are NPR Music's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• Cardi B: Tiny Desk Concert11M views · Oct 19, 202611.1× typical views
• Los Tigres del Norte: Tiny Desk Concert6.8M views · Oct 15, 20266.8× typical views
• Panteón Rococó: Tiny Desk Concert4.9M views · Oct 1, 20264.9× typical views
• Mon Laferte: Tiny Desk Concert4.7M views · Sep 15, 20264.7× typical views
• This could be YOU. Enter at NPR.org/TinyDeskGiveaway38K views · Aug 13, 20263.2× typical views
• Tori Kelly: Tiny Desk Concert3.2M views · Sep 10, 20263.2× typical views
• Jungle: Tiny Desk Concert3M views · Nov 2, 20263× typical views
• Tiny Desk Merch: Latin Music Month32K views · Sep 28, 20262.7× typical views

Latest videos

12 of NPR Music's last 30 uploads did at least 1.5× the channel's typical views.

• Alt.Latino’s Anamaria Sayre shares her predictions for the 2026 Latin Grammys.1.7K views · Nov 12, 20260.1× typical views
• Robyn: Tiny Desk Concert633K views · Nov 12, 20260.6× typical views
• Fat Joe: Tiny Desk Concert1.6M views · Nov 5, 20261.6× typical views
• Jungle: Tiny Desk Concert3M views · Nov 2, 20263× typical views
• Richard O'Brien's 'The Rocky Horror Show': Tiny Desk Concert994K views · Oct 30, 20261× typical views
• CMAT: Tiny Desk Concert1.3M views · Oct 27, 20261.2× typical views
• Brìghde Chaimbeul: Tiny Desk Concert779K views · Oct 23, 20260.8× typical views
• Why your spooky season playlist could use a refresh12K views · Oct 22, 20261× typical views
• Cardi B: Tiny Desk Concert11M views · Oct 19, 202611.1× typical views
• Hello? It's some calls we CAN'T ignore. 👀☎️⁠25K views · Oct 16, 20262.1× typical views

The Music niche on YouTube

In the last 30 days, Returbe tracked 8K videos from 1.1K channels in this niche. 12.8% of them reached 3× their channel's typical views, and a typical long video got 4.4K views. Estimated RPM for the niche: $0.8 to $4.

Smaller channels breaking out in this niche right now: Jennie bee.. (94K subs, best video 34.1×), Star Academy Officiel (386K subs, best video 28.7×), Shorts Render (472K subs, best video 39.6×), SHARP (145K subs, best video 21.1×), Black History Unfiltered (453K subs, best video 26.5×), everythingye (21K subs, best video 25.4×).

Channels similar to NPR Music

• Top Viral Talent14M subscribers · 73K typical views
• Davie50414M subscribers · 1.4M typical views
• Anne-Marie12M subscribers · 1.2M typical views
• Dua Lipa26M subscribers · 1.5M typical views
• Rick Beato5.9M subscribers · 873K typical views
• Elise Ecklund5.8M subscribers · 584K typical views
• Sesame Street31M subscribers · 554K typical views
• Viral Feed5.3M subscribers · 146K typical views
• DisneyMusicVEVO40M subscribers · 8.4K typical views
• KAROL G42M subscribers · 14M typical views
• Katy Perry48M subscribers · 4.8M typical views
• Jacob Collier3.3M subscribers · 132K typical views

Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with NPR Music or YouTube.