L'Oréal Paris YouTube Stats

@officiallorealparis · Beauty & Fashion · Updated Nov 6, 2026

L'Oréal Paris channel overview

L'Oréal Paris (@officiallorealparis) is a YouTube channel in the Beauty & Fashion niche created in 2014. It has 15K subscribers and 31M total views across 189 videos, an average of 164K views per video over its lifetime.

Its last 30 uploads averaged 183K views, and a typical video (the median) gets 2.7K views. Over the last 12 months, L'Oréal Paris published 52 videos (75% Shorts), and 18 of them (35%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 12 days, L'Oréal Paris gained 500 subscribers and 884K views, about 74K views a day.

How much does L'Oréal Paris make?

Returbe estimates L'Oréal Paris's YouTube ad revenue at $2.1K – $8.4K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $0.87 to $3.45, typically $1.73, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $1.7K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

L'Oréal Paris publishes about 2.2 videos a month. Based on its last 51 uploads, its most common upload day is Monday (41% of uploads), usually around 08:00 UTC. The last video went out on Oct 28, 2026.

L'Oréal Paris's best outlier videos

An outlier is a video that beats the channel's own typical views. These are L'Oréal Paris's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• SERENAY SARIKAYA AT LE DÉFILÉ L'ORÉAL PARIS1.9M views · Oct 2, 2026715.4× typical views
• THE L’ORÉAL PARIS FAMILY TAKES THE STAGE1.4M views · Sep 28, 202697× typical views
• KENDALL JENNER OPENING L'ORÉAL PARIS DÉFILÉ409K views · Sep 29, 202627.8× typical views
• SERENAY SARIKAYA BACKSTAGE AT LE DÉFILÉ339K views · Sep 28, 202623× typical views
• ASEEL OMRAN AND YASMINE SABRI AT LE DÉFILÉ L'ORÉAL PARIS247K views · Sep 30, 202616.8× typical views
• BACKSTAGE AT LE DÉFILÉ L'ORÉAL PARIS226K views · Oct 1, 202615.4× typical views
• AISHWARYA RAI AT LE DÉFILÉ L'ORÉAL PARIS197K views · Sep 29, 202613.4× typical views
• AISHWARYA RAI’S BACKSTAGE MOMENTS AT LE DÉFILÉ174K views · Sep 28, 202611.8× typical views

Latest videos

14 of L'Oréal Paris's last 30 uploads did at least 1.5× the channel's typical views.

• WORTH TAKES WITH ADRIA ARJONA​1.7K views · Oct 28, 20260.1× typical views
• INTRODUCING ADRIA ARJONA​1.4K views · Oct 27, 20260.5× typical views
• STEP-BY-STEP HAIR LOOK BY STÉPHANE LANCIEN1.9K views · Oct 2, 20260.7× typical views
• SERENAY SARIKAYA AT LE DÉFILÉ L'ORÉAL PARIS1.9M views · Oct 2, 2026715.4× typical views
• BEHIND THE LOOKS OF LE DÉFILÉ WITH HAROLD JAMES12K views · Oct 2, 20260.8× typical views
• GET AJA NAOMI KING' LOOK AT LE DEFILÉ L'ORÉAL PARIS10K views · Oct 1, 20260.7× typical views
• GET CHARLOTTE CARDIN' LOOK AT LE DÉFILÉ L'ORÉAL PARIS8.4K views · Oct 1, 20260.6× typical views
• GET SIMONE ASHLEY LOOK AT LE DÉFILÉ L'ORÉAL PARIS12K views · Oct 1, 20260.8× typical views
• THE BACKSTAGE TRIO AT LE DÉFILÉ L'ORÉAL PARIS5.5K views · Oct 1, 20260.4× typical views
• BACKSTAGE AT LE DÉFILÉ L'ORÉAL PARIS226K views · Oct 1, 202615.4× typical views

The Beauty & Fashion niche on YouTube

In the last 30 days, Returbe tracked 2.8K videos from 519 channels in this niche. 13% of them reached 3× their channel's typical views, and a typical long video got 48K views. Estimated RPM for the niche: $2.5 to $10.

Smaller channels breaking out in this niche right now: Yazmin Adalynn (109K subs, best video 129.7×), StopNFade (220K subs, best video 763.4×), Dama Xe (380K subs, best video 69.1×), Beautixthetic (5.3K subs, best video 277.8×), CELEB PICK US (6.8K subs, best video 24×), Eli (267K subs, best video 40.9×).

Channels similar to L'Oréal Paris

• Valentino Beauty12K subscribers · 1.6K typical views
• Kérastase Official35K subscribers · 4.4K typical views
• iRESTORE6K subscribers
• L'Oréal Professionnel Paris38K subscribers · 1.3K typical views
• Brittany Zane4.2K subscribers
• Zay Pressure3.7K subscribers · 234 typical views
• ItsLenitaa80K subscribers · 27K typical views
• Yazmin Adalynn109K subscribers
• Brittany 126K subscribers · 82K typical views
• Preity Prerna - Health131K subscribers · 5.6K typical views
• JustKass Life165K subscribers
• StopNFade220K subscribers

Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with L'Oréal Paris or YouTube.