Scottish Rugby YouTube Stats

@scottishrugby · Sports · Updated Nov 6, 2026

Scottish Rugby channel overview

Scottish Rugby (@scottishrugby) is a YouTube channel in the Sports niche created in 2011. It has 71K subscribers and 36M total views across 4K videos, an average of 9K views per video over its lifetime.

Its last 30 uploads averaged 2.9K views, and a typical video (the median) gets 1.2K views. Over the last 12 months, Scottish Rugby published 59 videos (22% Shorts), and 15 of them (25%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 12 days, Scottish Rugby gained 100 subscribers and 123K views, about 10K views a day.

How much does Scottish Rugby make?

Returbe estimates Scottish Rugby's YouTube ad revenue at $755 – $2.7K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $1.85 to $6.64, typically $3.32, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $3.3K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Scottish Rugby publishes about 20.6 videos a month. Based on its last 49 uploads, its most common upload day is Thursday (35% of uploads), usually around 09:00 UTC. The last video went out on Nov 5, 2026.

Scottish Rugby's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Scottish Rugby's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• Finn Russell: Magic Moments | Skyscanner's Scan The Archives18K views · Oct 31, 202615.3× typical views
• Facing The All Blacks, Fatherhood & The URC | Team Talk | Episode 612K views · Oct 30, 202610× typical views
• HIGHLIGHTS | Scotland v New Zealand | Global WXV Series 20268.1K views · Sep 21, 20266.8× typical views
• Leatherbarrow Earns First Call-Up | Gregor Townsend | SQUAD ANNOUNCEMENT7K views · Oct 26, 20265.9× typical views
• Gregor Townsend Names Side To Face South Africa | Nations Championship 20265K views · Jul 9, 20264.3× typical views
• Pathway Player Testing with Ross Ford4K views · Aug 7, 20263.4× typical views
• "Going Against The Best Is What I Love" | Scotland v New Zealand | Ben White3.3K views · Nov 5, 20262.8× typical views
• Big Gregor Meets Peedie (Wee) Gregor2.4K views · Sep 9, 20262× typical views

Latest videos

6 of Scottish Rugby's last 30 uploads did at least 1.5× the channel's typical views.

• "Going Against The Best Is What I Love" | Scotland v New Zealand | Ben White3.3K views · Nov 5, 20262.8× typical views
• Allaster McKallaster commentary for Kyle Steyn's try v the All Blacks | Skyscanner Scan The Archives7.8K views · Nov 5, 20261.6× typical views
• WATCH: Strathallan School v George Watson's College | U18 Open Competition - Semifinal0 views · Nov 3, 20260× typical views
• Finn Russell: Magic Moments | Skyscanner's Scan The Archives18K views · Oct 31, 202615.3× typical views
• Facing The All Blacks, Fatherhood & The URC | Team Talk | Episode 612K views · Oct 30, 202610× typical views
• Dave Butcher announced as Scotland Women Head Coach1.3K views · Oct 29, 20261.1× typical views
• Katie Buchanan At It Again Against Australia 👊🏴󠁧󠁢󠁳󠁣󠁴󠁿 #asone #scottishrugby #shorts1.6K views · Oct 26, 20260.3× typical views
• Leatherbarrow Earns First Call-Up | Gregor Townsend | SQUAD ANNOUNCEMENT7K views · Oct 26, 20265.9× typical views
• The Perfect Pass From Meryl Smith to Rhona Lloyd 👏🏴󠁧󠁢󠁳󠁣󠁴󠁿 #rugby #scotlandrugby #shorts1.6K views · Oct 25, 20260.3× typical views
• Grant Gilchrist gets interviewed BY KIDS | Class Chat1.2K views · Oct 22, 20261× typical views

The Sports niche on YouTube

In the last 30 days, Returbe tracked 35K videos from 1K channels in this niche. 17.8% of them reached 3× their channel's typical views, and a typical long video got 21K views. Estimated RPM for the niche: $2.5 to $9.

Smaller channels breaking out in this niche right now: Victor Foot (56K subs, best video 246.1×), MATHIS FOOTBALL (103K subs, best video 607.2×), DAZN Fútbol (390K subs, best video 221.6×), Cam 23 (155K subs, best video 1053.9×), El Balón de Icaro (353K subs, best video 749.2×), CBS Sports Golazo - Europe (142K subs, best video 142.5×).

Channels similar to Scottish Rugby

• Irish Rugby79K subscribers · 1.2K typical views
• Memory Lane80K subscribers · 37K typical views
• World Rugby Women62K subscribers · 14K typical views
• Fox Footy60K subscribers · 22K typical views
• Diego Poncelet105K subscribers
• Sky Sports Golf106K subscribers · 14K typical views
• Bastien LAB107K subscribers
• Tiefie Yt46K subscribers
• Play Toss112K subscribers
• Rugby Canada44K subscribers · 104 typical views
• Margzetta43K subscribers
• Federazione Italiana Rugby41K subscribers · 810 typical views

Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Scottish Rugby or YouTube.