shira YouTube Stats

@shirashiraonthewall · Business & E-commerce · Updated Nov 13, 2026

shira channel overview

shira (@shirashiraonthewall) is a YouTube channel in the Business & E-commerce niche created in 2023. It has 741K subscribers and 280M total views across 77 videos, an average of 3.6M views per video over its lifetime.

Its last 30 uploads averaged 2.7M views, and a typical video (the median) gets 892K views. Over the last 12 months, shira published 26 videos (35% Shorts), and 2 of them (8%) reached at least 3× the channel's typical views.

How much does shira make?

Returbe estimates shira's YouTube ad revenue at $43K – $156K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $1.27 to $4.64, typically $2.32, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $2.3K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

shira publishes about 6.5 videos a month. Based on its last 49 uploads, its most common upload day is Wednesday (22% of uploads), usually around 14:00 UTC. The last video went out on Nov 11, 2026.

shira's best outlier videos

An outlier is a video that beats the channel's own typical views. These are shira's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• TikTok DESTROYED Hobbies5.5M views · Nov 30, 20256.1× typical views
• I'm So Tired Of "Small Businesses"2.8M views · Sep 12, 20263.1× typical views
• I Hope Your Small "Cookie" Business Fails :)2.5M views · Oct 28, 20262.8× typical views
• The BAD Nurse Epidemic2.4M views · Dec 15, 20252.7× typical views
• funny questions to ask your boyfriend104K views · Oct 13, 20262.6× typical views
• These Nurses NEED To Be FIRED101K views · Jan 28, 20262.6× typical views
• INSANE Woman Obsessed With Her “HUSBAND”1.8M views · Jun 12, 20262× typical views
• They Thought This Was Funny, Until They Got FIRED 😬74K views · Jan 28, 20261.9× typical views

Latest videos

11 of shira's last 30 uploads did at least 1.5× the channel's typical views.

• Influencers Are Mad They're Being Treated Like Regular People892K views · Nov 11, 20261× typical views
• Entitled Airbnb Owners Are Crashing Out Over New Rules726K views · Oct 31, 20260.8× typical views
• *sigh*20K views · Oct 29, 20260.5× typical views
• Don’t Get Your Girlfriends Name Tattooed On You 💔25K views · Oct 28, 20260.6× typical views
• I Hope Your Small "Cookie" Business Fails :)2.5M views · Oct 28, 20262.8× typical views
• We found the WORST Tattoos Online35K views · Oct 20, 20260.9× typical views
• six funny questions to ask your significant other39K views · Oct 15, 20261× typical views
• funny questions to ask your boyfriend104K views · Oct 13, 20262.6× typical views
• I'm So Tired Of AI Food804K views · Oct 12, 20260.9× typical views
• These TikTok Tattoos Should Be Illegal235K views · Sep 12, 20260.3× typical views

The Business & E-commerce niche on YouTube

In the last 30 days, Returbe tracked 6.8K videos from 602 channels in this niche. 5.4% of them reached 3× their channel's typical views, and a typical long video got 1.9K views. Estimated RPM for the niche: $6 to $22.

Smaller channels breaking out in this niche right now: MoreMozi (169K subs, best video 77.1×), Noble Recite 🎧 (94K subs, best video 9.4×), PureBusiness (59K subs, best video 8.9×), Foundational Black American History (53K subs, best video 5.7×), Jack Biggerstaff (1.9K subs, best video 81.2×), Henry SaaS (2.3K subs, best video 54.5×).

Channels similar to shira

• Yuva Business Ideas617K subscribers
• Joshua Mayo898K subscribers · 36K typical views
• Mathew Rogers595K subscribers · 192 typical views
• Konnection Business595K subscribers
• Nishkarsh Sharma1M subscribers
• Damini Tripathi362K subscribers
• Hypothetically343K subscribers · 384K typical views
• AI EXPLORE308K subscribers · 70K typical views
• Creative Hive306K subscribers · 31K typical views
• Tom Crosshill246K subscribers
• Ashutosh Kumar203K subscribers
• The Isaiah Ashley Show170K subscribers · 55K typical views

Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with shira or YouTube.