Shop TODAY YouTube Stats

@shoptoday · News & Politics · Updated Nov 6, 2026

Shop TODAY channel overview

Shop TODAY (@shoptoday) is a YouTube channel in the News & Politics niche created in 2023. It has 18K subscribers and 39M total views across 2.7K videos, an average of 15K views per video over its lifetime.

Its last 30 uploads averaged 3.3K views, and a typical video (the median) gets 3.6K views. Over the last 12 months, Shop TODAY published 86 videos (55% Shorts), and 4 of them (5%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 11 days, Shop TODAY gained 100 subscribers and 211K views, about 19K views a day.

How much does Shop TODAY make?

Returbe estimates Shop TODAY's YouTube ad revenue at $1.2K – $4.8K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $1.68 to $6.73, typically $3.36, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $3.4K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Shop TODAY publishes about 90.2 videos a month. Based on its last 86 uploads, its most common upload day is Monday (20% of uploads), usually around 20:00 UTC. The last video went out on Nov 6, 2026.

Shop TODAY's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Shop TODAY's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• The 2026 Ageless Beauty Awards Are Here! Shop Award-Winning Products Editors Love22K views · Oct 29, 20266.1× typical views
• Award-Winning Beauty Products From $5!22K views · Oct 30, 20266× typical views
• Life-Changing Amazon Finds Under $50 to Solve Everyday Problems13K views · Oct 26, 20263.6× typical views
• Amazon Bestsellers Starting at $7 You’ll Want This Fall13K views · Oct 14, 20263.6× typical views
• The Best Skincare & Makeup of 2026: Shop TODAY’s Ageless Beauty Award Winners10K views · Nov 1, 20262.9× typical views
• Editors Swear by These Amazon Favorites That Stand the Test of Time9.9K views · Nov 3, 20262.7× typical views
• Bobbie's Bests: Fall's Biggest Beauty Moments8.5K views · Oct 12, 20262.4× typical views
• Discover Fall's Hottest Trends6.5K views · Oct 24, 20261.8× typical views

Latest videos

6 of Shop TODAY's last 30 uploads did at least 1.5× the channel's typical views.

• These Makeup Wipes Can Be Used Up to 1,000 Times177 views · Nov 6, 20260× typical views
• Laura Geller & Cynthia Rowley: The Ultimate Girls’ Guide101 views · Nov 5, 20260× typical views
• Turn Your Home Into the Ultimate Cozy Escape with this Blanket320 views · Nov 5, 20260.1× typical views
• Treat Yourself to These "Buzzworthy Beauty Finds"211 views · Nov 4, 20260× typical views
• Unboxing the Beauty Gamechangers Box1.4K views · Nov 4, 20260.4× typical views
• Cozy Essentials: Exclusive Deals on Lola Blankets, Laneige Lip Mask, Emme Candles2.6K views · Nov 4, 20260.7× typical views
• Buzzworthy Beauty Finds 63% Off1.9K views · Nov 4, 20260.5× typical views
• The Best Wine Bottle Openers1.2K views · Nov 4, 20260.2× typical views
• This Pair of Tights Will Last You All Season Long1.4K views · Nov 4, 20260.3× typical views
• The Best-Kept Beauty Secrets From Around the World, According to a Dermatologist2K views · Nov 3, 20260.6× typical views

The News & Politics niche on YouTube

In the last 30 days, Returbe tracked 54K videos from 812 channels in this niche. 17.6% of them reached 3× their channel's typical views, and a typical long video got 15K views. Estimated RPM for the niche: $2 to $8.

Smaller channels breaking out in this niche right now: ESdiario TV (117K subs, best video 49.1×), BNN Bloomberg (188K subs, best video 114.3×), M6 Info (315K subs, best video 48.3×), CP24 (383K subs, best video 24.9×), NBC Montana (107K subs, best video 1378.9×), OKDIARIO (290K subs, best video 94.6×).

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Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Shop TODAY or YouTube.