That's why MMA! YouTube Stats

@thatswhymma · Sports · Updated Nov 7, 2026

That's why MMA! channel overview

That's why MMA! (@thatswhymma) is a YouTube channel in the Sports niche created in 2019. It has 3.8M subscribers and 1.1B total views across 1.1K videos, an average of 1M views per video over its lifetime.

Its last 30 uploads averaged 167K views, and a typical video (the median) gets 113K views. Over the last 12 months, That's why MMA! published 32 videos, and 4 of them (13%) reached at least 3× the channel's typical views.

How much does That's why MMA! make?

Returbe estimates That's why MMA!'s YouTube ad revenue at $14K – $51K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $2.5 to $9, typically $4.5, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $4.5K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

That's why MMA! publishes about 34.8 videos a month. Based on its last 32 uploads, its most common upload day is Saturday (31% of uploads), usually around 12:00 UTC. The last video went out on Nov 7, 2026.

That's why MMA!'s best outlier videos

An outlier is a video that beats the channel's own typical views. These are That's why MMA!'s biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• Anthony Joshua (England) vs Carlos Takam (Cameroon) | KNOCKOUT, BOXING fight, HD, 60 fps1.1M views · Oct 26, 20269.7× typical views
• Hector Luis Garcia (Dominicana) vs Gervonta Davis (USA) | KNOCKOUT, BOXING fight, HD664K views · Oct 27, 20265.9× typical views
• Francois Botha (South Africa) vs Mike Tyson (USA) | KNOCKOUT, BOXING fight, HD, 60 fps597K views · Nov 3, 20265.3× typical views
• Kirill Sidelnikov (Russia) vs Martin Soltisyk (Poland) | KNOCKOUT, MMA Fight HD506K views · Oct 24, 20264.5× typical views
• Anderson Silva (Brazil) vs Jake Paul (USA) | BOXING fight, HD283K views · Oct 24, 20262.5× typical views
• Andy Ruiz (USA) vs Luis Ortiz (Cuba) | BOXING fight, HD243K views · Oct 25, 20262.2× typical views
• Samuel Clarkson (USA) vs Dmitry Bivol (Russia) | KNOCKOUT, BOXING fight, HD225K views · Oct 30, 20262× typical views
• Anthony Joshua (England) vs Jake Paul (USA) | BRUTAL KNOCKOUT, BOXING fight, HD169K views · Nov 3, 20261.5× typical views

Latest videos

7 of That's why MMA!'s last 30 uploads did at least 1.5× the channel's typical views.

• Victor Ortiz (USA) vs Floyd Mayweather (USA) | KNOCKOUT, BOXING fight, HD2.5K views · Nov 7, 20260× typical views
• Oscar Duarte (Mexico) vs Ryan Garcia (USA) | BRUTAL KNOCKOUT, BOXING fight, HD, 60 fps4K views · Nov 7, 20260× typical views
• Emanuel Navarrete (Mexico) vs Jeo Santisima (Philippines) | KNOCKOUT, BOXING fight, HD, 60 fps19K views · Nov 6, 20260.2× typical views
• Frank Mir (USA) vs Kubrat Pulev (Bulgaria) | KNOCKOUT, BOXING fight, HD23K views · Nov 6, 20260.2× typical views
• Wladimir Klitschko (Ukraine) vs Alexander Povetkin (Russia) | BOXING fight, HD, 60 fps55K views · Nov 6, 20260.5× typical views
• Logan Paul (USA) vs Floyd Mayweather (USA) | BOXING fight, HD131K views · Nov 6, 20261.2× typical views
• Nikolai Valuev (Russia) vs David Haye (England) | BOXING fight, HD73K views · Nov 5, 20260.6× typical views
• Jean Pascal (Canada) vs Dmitry Bivol (Russia) | BOXING fight, HD49K views · Nov 4, 20260.4× typical views
• Anthony Joshua (England) vs Jake Paul (USA) | BRUTAL KNOCKOUT, BOXING fight, HD169K views · Nov 3, 20261.5× typical views
• Francois Botha (South Africa) vs Mike Tyson (USA) | KNOCKOUT, BOXING fight, HD, 60 fps597K views · Nov 3, 20265.3× typical views

The Sports niche on YouTube

In the last 30 days, Returbe tracked 38K videos from 1.2K channels in this niche. 17.3% of them reached 3× their channel's typical views, and a typical long video got 24K views. Estimated RPM for the niche: $2.5 to $9.

Smaller channels breaking out in this niche right now: Victor Foot (57K subs, best video 419.4×), Cam 23 (155K subs, best video 2195.7×), MATHIS FOOTBALL (103K subs, best video 607.2×), NFL on FOX (287K subs, best video 53×), DAZN Fútbol (390K subs, best video 91.4×), CBS Sports Golazo - Europe (142K subs, best video 158.5×).

Channels similar to That's why MMA!

• Premier Boxing Champions2.9M subscribers · 42K typical views
• DAZN Boxing5.2M subscribers · 98K typical views
• ESPN MMA2.5M subscribers · 38K typical views
• Makeshift Project2.5M subscribers · 22K typical views
• Sony Sports Network6.4M subscribers · 36K typical views
• BellatorMMA2M subscribers · 17K typical views
• FightHype2M subscribers · 11K typical views
• ALL THE SMOKE FIGHT1.9M subscribers · 12K typical views
• Mighty1.9M subscribers · 311K typical views
• SnipeFlex1.5M subscribers
• Sky Sports Boxing1.5M subscribers · 11K typical views
• FREESTYLEBENDER1.4M subscribers · 149K typical views

Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with That's why MMA! or YouTube.