TODAY Food YouTube Stats

@todayfood · Food & Cooking · Updated Nov 6, 2026

TODAY Food channel overview

TODAY Food (@todayfood) is a YouTube channel in the Food & Cooking niche created in 2022. It has 38K subscribers and 26M total views across 2.5K videos, an average of 10K views per video over its lifetime.

Its last 30 uploads averaged 4.1K views, and a typical video (the median) gets 2.1K views. Over the last 12 months, TODAY Food published 69 videos (13% Shorts), and 14 of them (20%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 11 days, TODAY Food gained 100 subscribers and 89K views, about 8.1K views a day.

How much does TODAY Food make?

Returbe estimates TODAY Food's YouTube ad revenue at $719 – $2.6K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $2.4 to $8.63, typically $4.79, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $4.8K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

TODAY Food publishes about 47.8 videos a month. Based on its last 69 uploads, its most common upload day is Tuesday (28% of uploads), usually around 14:00 UTC. The last video went out on Nov 6, 2026.

TODAY Food's best outlier videos

An outlier is a video that beats the channel's own typical views. These are TODAY Food's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• TODAY Anchors Visit Crowley’s Bar in County Kerry, Ireland32K views · Oct 16, 202615.5× typical views
• Best Foods for Brain Health: Cocoa Powder, Sardines, More25K views · Nov 4, 202612.2× typical views
• Why Fermented Foods Are Important for Maintaining a Healthy Gut24K views · Oct 8, 202611.4× typical views
• Texas Burger Chain P. Terry’s to Share Ownership With Employees20K views · Oct 14, 20269.8× typical views
• TODAY’s Al Roker Visits a Traditional Irish Dairy Farm20K views · Oct 16, 20269.5× typical views
• Roasted Halibut, Chocolate Cupcakes: Get Ina Garten's Recipes!16K views · Oct 20, 20267.8× typical views
• TODAY Anchors Taste Their Way Through Classic Irish Bites15K views · Oct 16, 20267.2× typical views
• Jessie James Decker Shares Family Recipes From New Cookbook15K views · Oct 7, 20267× typical views

Latest videos

6 of TODAY Food's last 30 uploads did at least 1.5× the channel's typical views.

• Chicago-Style Giardiniera Dip and Cuban Sliders: Get the Recipes454 views · Nov 6, 20260.2× typical views
• Guinness-Braised Short Rib, Mac and Cheese: Get the Recipes!1.3K views · Nov 5, 20260.6× typical views
• Roast a Whole Head of Cabbage Until It's as Tender as Braised Meat3.5K views · Nov 5, 20260.7× typical views
• Food and Wine Reveals Its Best Hot Chocolate Brands of 20262.9K views · Nov 5, 20261.4× typical views
• How to Make Cabbage and Apple Salad, Sugarcone Cabbage Pie2.5K views · Nov 5, 20261.2× typical views
• Crispy Chicken Cutlet With Shaved Carrot Salad: Get the Recipe!865 views · Nov 4, 20260.4× typical views
• Best Foods for Brain Health: Cocoa Powder, Sardines, More25K views · Nov 4, 202612.2× typical views
• Leftover Apple Cider Doughnuts Get New Life in Cozy Bread Pudding597 views · Nov 3, 20260.1× typical views
• Fall Recipes: Chicken Pasta, Apple Cider Doughnut Bread Pudding1.9K views · Nov 3, 20260.9× typical views
• Get Awkwafina's Family Recipe for Moo Shu Pork Stir Fry!11K views · Nov 3, 20265.4× typical views

The Food & Cooking niche on YouTube

In the last 30 days, Returbe tracked 3.6K videos from 686 channels in this niche. 12.7% of them reached 3× their channel's typical views, and a typical long video got 7.8K views. Estimated RPM for the niche: $2.5 to $9.

Smaller channels breaking out in this niche right now: Hauptsache Wissen (130K subs, best video 37.4×), ChefClick (46K subs, best video 110×), Outback Caravan Guide (86K subs, best video 92.5×), Chinese Cuisine 6969 (105K subs, best video 7.6×), Dadi’s Crazy Kitchen (183K subs, best video 21.5×), CuriousThinks (383K subs, best video 37×).

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Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with TODAY Food or YouTube.