TODAY YouTube Stats

@todayshowau · News & Politics · Updated Nov 6, 2026

TODAY channel overview

TODAY (@todayshowau) is a YouTube channel in the News & Politics niche created in 2011. It has 542K subscribers and 562M total views across 10K videos, an average of 56K views per video over its lifetime.

Its last 30 uploads averaged 9K views, and a typical video (the median) gets 5.3K views. Over the last 12 months, TODAY published 160 videos (29% Shorts), and 33 of them (21%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 10 days, TODAY gained 1K subscribers and 3.1M views, about 308K views a day.

How much does TODAY make?

Returbe estimates TODAY's YouTube ad revenue at $13K – $54K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $0.8 to $3.2, typically $1.61, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $1.6K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

TODAY publishes about 173.8 videos a month. Based on its last 100 uploads, its most common upload day is Friday (25% of uploads), usually around 02:00 UTC. The last video went out on Nov 6, 2026.

TODAY's best outlier videos

An outlier is a video that beats the channel's own typical views. These are TODAY's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• Nine killed in fiery Florida plane crash | Today Show Australia1.1M views · Nov 1, 2026221.5× typical views
• Violence against public figures in the wake of Helen Haines attack | Today Show Australia364K views · Oct 21, 202669.3× typical views
• Music expert Rick Beato on his most-wanted interview | Today Show Australia234K views · Oct 26, 202644.4× typical views
• Nine people dead after private plane crashes in Florida | Today Show Australia155K views · Nov 1, 202629.4× typical views
• Why has China become so popular for travel? | Today Show Australia77K views · Nov 5, 202614.6× typical views
• James Bond shortlist revealed after Jacob Elordi ruled out | Today Show Australia76K views · Oct 22, 202614.5× typical views
• Hundreds honour Helen Haines at vigil; Man stabbed after home invasion | Today Show Australia66K views · Oct 21, 202612.6× typical views
• Daly Cherry-Evans talks Sam Walker contract fallout | Today Show Australia57K views · Oct 29, 202611.5× typical views

Latest videos

9 of TODAY's last 30 uploads did at least 1.5× the channel's typical views.

• Maisie Peters and twin sister talk podcast and backup dancers | Today Show Australia888 views · Nov 6, 20260.2× typical views
• Maisie Peters rates our dancing skills | Today Show Australia477 views · Nov 6, 20260.1× typical views
• James Blunt on creation of new album | Today Show Australia632 views · Nov 6, 20260.1× typical views
• Ultimate baby gadget guide | Today Show Australia363 views · Nov 6, 20260.1× typical views
• Sofia Coppola talks new documentary ‘Making Marie Antoinette’ | Today Show Australia3.2K views · Nov 6, 20260.6× typical views
• Does Hamish Blake have the skills to be a weather presenter? | Today Show Australia4.2K views · Nov 6, 20260.8× typical views
• Bargains on smart home gadgets and home essentials | Today Show Australia1.3K views · Nov 6, 20260.2× typical views
• Aussie A-listers stun at Chanel Sydney show | Today Show Australia3.4K views · Nov 6, 20260.7× typical views
• James Blunt chats new album 'Airplane Mode' | Today Show Australia1.9K views · Nov 6, 20260.4× typical views
• Questions over public service wages blowout amid rising inflation | Today Show Australia32K views · Nov 6, 20266.1× typical views

The News & Politics niche on YouTube

In the last 30 days, Returbe tracked 56K videos from 828 channels in this niche. 18.2% of them reached 3× their channel's typical views, and a typical long video got 15K views. Estimated RPM for the niche: $2 to $8.

Smaller channels breaking out in this niche right now: ESdiario TV (117K subs, best video 72.9×), BNN Bloomberg (188K subs, best video 147.4×), M6 Info (315K subs, best video 52.9×), CP24 (383K subs, best video 26.1×), OKDIARIO (290K subs, best video 93.4×), NBC Montana (107K subs, best video 1379×).

Channels similar to TODAY

• DISTRITOTV544K subscribers · 6K typical views
• ABC10496K subscribers · 872 typical views
• Daily Express482K subscribers · 63K typical views
• The Scottish Sun478K subscribers · 17K typical views
• Vincent Lapierre701K subscribers · 506K typical views
• Sam Bentley418K subscribers · 221K typical views
• CP24383K subscribers · 7.4K typical views
• Dan Wootton Outspoken795K subscribers · 131K typical views
• A Current Affair838K subscribers · 23K typical views
• BBC Politics903K subscribers · 40K typical views
• France Culture920K subscribers · 12K typical views
• Official W5319K subscribers · 2.2K typical views

Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with TODAY or YouTube.