Vlad and Niki YouTube Stats

@vladandniki · Kids & Family · Updated Nov 9, 2026

Vlad and Niki channel overview

Vlad and Niki (@vladandniki) is a YouTube channel in the Kids & Family niche created in 2018. It has 151M subscribers and 124B total views across 1.1K videos, an average of 116M views per video over its lifetime.

Its last 30 uploads averaged 5.3M views, and a typical video (the median) gets 4.2M views. Over the last 12 months, Vlad and Niki published 50 videos (14% Shorts), and 13 of them (26%) reached at least 3× the channel's typical views.

How much does Vlad and Niki make?

Returbe estimates Vlad and Niki's YouTube ad revenue at $9.7K – $58K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $0.49 to $2.94, typically $1.47, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $1.5K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Vlad and Niki publishes about 10.9 videos a month. Based on its last 50 uploads, its most common upload day is Saturday (46% of uploads), usually around 10:00 UTC. The last video went out on Nov 7, 2026.

Vlad and Niki's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Vlad and Niki's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• Chris and Mike Learn to share - Funny stories with toy ride on cars58M views · Jul 18, 202613.8× typical views
• Mike teaches how to make the right decisions46M views · Jul 15, 202611.1× typical views
• GIANT Playhouse Adventures with Chris and Friends38M views · Sep 2, 20269.1× typical views
• Mike gets SUPERPOWER with Magic Power Balls!34M views · Jun 6, 20268.2× typical views
• Kids built GIANT Lego House with colorful toy blocks!32M views · Jul 25, 20267.7× typical views
• REAL Cardboard Train Challenge for kids!29M views · Jul 11, 20266.9× typical views
• Vlad and Niki - GIANT Fridge Escape Adventure for kids27M views · Aug 1, 20266.6× typical views
• Funny Kids Adventures with Magic Air Conditioner24M views · Jun 3, 20265.7× typical views

Latest videos

5 of Vlad and Niki's last 30 uploads did at least 1.5× the channel's typical views.

• Vlad and Niki - Kids story about Ice Cream Shop727K views · Nov 7, 20260.2× typical views
• Vlad&Niki's Game Night: NEW Hasbro Games Junior Collection109K views · Nov 6, 20260.1× typical views
• Mike shows the importance of healthy eating and washing your hands966K views · Nov 4, 20260.2× typical views
• Vlad and Niki - New Hot Wheels toy car playsets | Let’s Race214K views · Oct 31, 20260.2× typical views
• Kids story with sweet machine about good behavior658K views · Oct 31, 20260.2× typical views
• Giant Arctic Animals Escaped the Fridge and More Adventures for Kids!1.5M views · Oct 28, 20260.4× typical views
• Vlad and Niki - New Hot Wheels toy car playsets | Let’s Race2.3M views · Oct 23, 20260.5× typical views
• Rich vs Poor Beauty Salon story for kids2.5M views · Oct 21, 20260.6× typical views
• Kids pretend play with Colorful Kinetic Sand5.4M views · Oct 17, 20261.3× typical views
• Kids Learn to Share Toys and Play in a Giant Inflatable Playhouse4.2M views · Oct 14, 20261× typical views

The Kids & Family niche on YouTube

In the last 30 days, Returbe tracked 2.1K videos from 438 channels in this niche. 14.3% of them reached 3× their channel's typical views, and a typical long video got 14K views. Estimated RPM for the niche: $0.5 to $3.

Smaller channels breaking out in this niche right now: Télé Romance Éclatante (20K subs, best video 49.9×), CokiFam (172K subs, best video 1256×), SOS ma famille a besoin d'aide (303K subs, best video 39.3×), theBricklz (31K subs, best video 22.4×), Amy Shanel Art Dolls Nursery (7.5K subs, best video 33.6×), little family moments (218K subs, best video 368.4×).

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Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Vlad and Niki or YouTube.