Yes Theory YouTube Stats

@yestheory · Travel & Outdoors · Updated Nov 7, 2026

Yes Theory channel overview

Yes Theory (@yestheory) is a YouTube channel in the Travel & Outdoors niche created in 2014. It has 10M subscribers and 1.4B total views across 460 videos, an average of 3M views per video over its lifetime.

Its last 30 uploads averaged 3.9M views, and a typical video (the median) gets 3.5M views. Over the last 12 months, Yes Theory published 24 videos (8% Shorts), and 0 of them (0%) reached at least 3× the channel's typical views.

How much does Yes Theory make?

Returbe estimates Yes Theory's YouTube ad revenue at $24K – $81K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $1.49 to $4.98, typically $2.74, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $2.7K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Yes Theory publishes about 3.3 videos a month. Based on its last 50 uploads, its most common upload day is Sunday (38% of uploads), usually around 04:00 UTC. The last video went out on Nov 2, 2026.

Yes Theory's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Yes Theory's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• "he's crazy" - We Found a Man Living Alone in the Amazon (39 years isolated)10M views · Jul 10, 20263× typical views
• 50 hours in a Secret Russian town in America9.7M views · Oct 24, 20262.8× typical views
• Inside Japan's Illegal Drifting Underworld - TOKYO DRIFT7.5M views · Jan 11, 20262.1× typical views
• "He's not human" - The Most Isolated Man in the World5.8M views · Dec 12, 20251.7× typical views
• "we have to leave" - 72 hours in the US town about to disappear4.8M views · Nov 2, 20261.4× typical views
• Dark Secrets Hidden in America’s Most Isolated Islands (nobody comes here)4.8M views · Dec 12, 20251.4× typical views
• Why Does Japan Have 9,000,000 Abandoned Homes?4.5M views · May 11, 20261.3× typical views
• buying a 1 euro House in Italy - is it a scam?4.1M views · Aug 9, 20261.2× typical views

Latest videos

4 of Yes Theory's last 30 uploads did at least 1.5× the channel's typical views.

• "we have to leave" - 72 hours in the US town about to disappear4.8M views · Nov 2, 20261.4× typical views
• 50 hours in a Secret Russian town in America9.7M views · Oct 24, 20262.8× typical views
• our secret project is finally out531K views · Oct 17, 20260.2× typical views
• Why is this piece of America still owned by France?1.8M views · Sep 8, 20260.5× typical views
• Inside America's poorest region everyone forgot3.5M views · Sep 8, 20261× typical views
• buying a 1 euro House in Italy - is it a scam?4.1M views · Aug 9, 20261.2× typical views
• "he's crazy" - We Found a Man Living Alone in the Amazon (39 years isolated)10M views · Jul 10, 20263× typical views
• Europe's Most Remote Island Village (400 people live here)3M views · Jul 10, 20260.9× typical views
• Why Does Nobody Travel to South America's Strangest Countries?2.9M views · Jun 10, 20260.8× typical views
• Exploring Japan's Remote Border with Russia (no one comes here)2.5M views · Jun 10, 20260.7× typical views

The Travel & Outdoors niche on YouTube

In the last 30 days, Returbe tracked 2.4K videos from 520 channels in this niche. 12% of them reached 3× their channel's typical views, and a typical long video got 27K views. Estimated RPM for the niche: $3 to $10.

Smaller channels breaking out in this niche right now: Ngoc Linh (330K subs, best video 36.2×), France 3 Bretagne (141K subs, best video 59.5×), LazyWave (114K subs, best video 93×), Tania💕Mum of 4 (15K subs, best video 29.1×), Apni Dukaan Vlogs (8.8K subs, best video 10.4×), ALLSTAR STEVEN (182K subs, best video 594.3×).

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Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Yes Theory or YouTube.