Aimee Michelle YouTube Stats

@aimeemichelle · Beauty & Fashion · Updated Nov 6, 2026

Aimee Michelle channel overview

Aimee Michelle (@aimeemichelle) is a YouTube channel in the Beauty & Fashion niche created in 2011. It has 153K subscribers and 27M total views across 1.1K videos, an average of 24K views per video over its lifetime.

Its last 30 uploads averaged 56K views, and a typical video (the median) gets 54K views. Over the last 12 months, Aimee Michelle published 52 videos (6% Shorts), and 2 of them (4%) reached at least 3× the channel's typical views.

How much does Aimee Michelle make?

Returbe estimates Aimee Michelle's YouTube ad revenue at $2.9K – $11K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $2.48 to $9.94, typically $4.97, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $5K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Aimee Michelle publishes about 14.1 videos a month. Based on its last 52 uploads, its most common upload day is Thursday (33% of uploads), usually around 17:00 UTC. The last video went out on Nov 5, 2026.

Aimee Michelle's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Aimee Michelle's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• HOME BARGAINS OCTOBER 2026 SHOP WITH ME 🛍️ NEW Luxury-Looking Decor & Big Brand Bargains!176K views · Oct 6, 20263.2× typical views
• CHARITY SHOPPING in London's RICHEST Areas! | Found Hermes, Miu Miu, Dior & LOTS more!170K views · Aug 11, 20263.1× typical views
• IKEA SHOP WITH ME 🛒 | New In, Autumn 2026, BIG Changes & IKEA HAUL!148K views · Aug 18, 20262.7× typical views
• PRIMARK OCTOBER 2026 SHOP WITH ME | Autumn Alpine Collection, Primark FORM, Coats & more!139K views · Oct 1, 20262.5× typical views
• PRIMARK SEPTEMBER 2026 SHOP WITH ME 🍂 | Best Coats, New Paula Echevarría & Autumn Fashion!128K views · Sep 3, 20262.3× typical views
• TEMU WHAT I ORDERED VS WHAT I GOT | Luxury-Looking Finds You NEED to See! ✨97K views · Jul 30, 20261.8× typical views
• I CAN’T BELIEVE THIS STUFF IS TEMU! 😱 Furniture, Designer-Inspired Finds & Home Essentials95K views · Aug 20, 20261.7× typical views
• TEMU Furniture & Home Decor is INSANE!! | WHAT I ORDERED VS WHAT I GOT94K views · Jul 14, 20261.7× typical views

Latest videos

4 of Aimee Michelle's last 30 uploads did at least 1.5× the channel's typical views.

• HOME BARGAINS NOVEMBER 2026 SHOP WITH ME 🔔 INCREDIBLE Christmas Decor, Gift Ideas & Dupes!33K views · Nov 5, 20260.6× typical views
• PRIMARK NOVEMBER 2026 SHOP WITH ME | BEST Month YET! Designer-Style Coats, Boots, Handbags & more!77K views · Nov 3, 20261.4× typical views
• IT’S NOVEMBER VLOG 🤍 HUGE PR Haul, Søstrene Grene Christmas, Home Updates & Family Time35K views · Nov 1, 20260.6× typical views
• PRIMARK Chocolate Crystal Boots 🤎✨7.4K views · Oct 31, 2026
• Home Bargains Memree Candle Dupe! 🕯️#homebargains #dupealert5.7K views · Oct 30, 2026
• TEMU Deer Print, Travertine, Boucle - ALL THE 2026 TRENDING ITEMS | What I Ordered VS What I Got! 50K views · Oct 29, 20260.9× typical views
• B&M + Home Bargains Haul | Luxury Home Finds, Dupe Christmas Items & more!55K views · Oct 27, 20261× typical views
• HOMESENSE HAUL 🍂 Incredible Finds, Walk-In Wardrobe Update & Next House Plans | Home Vlog33K views · Oct 25, 20260.6× typical views
• I Found 100% Cashmere on TEMU! 😱 Winter Fashion Bargain & MORE! | What I Ordered vs What I Got77K views · Oct 20, 20261.4× typical views
• Building My DREAM Room 🤠 FULL Makeover From Start to Finish! | MOVING VLOG #1045K views · Oct 18, 20260.8× typical views

The Beauty & Fashion niche on YouTube

In the last 30 days, Returbe tracked 2.8K videos from 520 channels in this niche. 12.8% of them reached 3× their channel's typical views, and a typical long video got 49K views. Estimated RPM for the niche: $2.5 to $10.

Smaller channels breaking out in this niche right now: Yazmin Adalynn (109K subs, best video 129.7×), Dama Xe (380K subs, best video 69.3×), StopNFade (220K subs, best video 734.8×), Beautixthetic (5.3K subs, best video 277.8×), CELEB PICK US (6.8K subs, best video 23.9×), Eli (267K subs, best video 40.9×).

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Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Aimee Michelle or YouTube.