Doug DeMuro YouTube Stats
@dougdemuro · Cars & Vehicles · Updated Nov 7, 2026
Subscribers
5.1M
Total views
2.5B
Videos
2.7K
41.3 / month
Est. monthly earnings
$26K – $91K
RPM $1.74–$6.07
Avg. views (last 30)
356K
Typical views
505K
median per video
Avg. video length
58 min
Channel age
13 years
since Sep 11, 2013
Doug DeMuro channel overview
Doug DeMuro (@dougdemuro) is a YouTube channel in the Cars & Vehicles niche created in 2013. It has 5.1M subscribers and 2.5B total views across 2.7K videos, an average of 934K views per video over its lifetime.
Its last 30 uploads averaged 356K views, and a typical video (the median) gets 505K views. Over the last 12 months, Doug DeMuro published 50 videos (68% Shorts), and 2 of them (4%) reached at least 3× the channel's typical views.
How much does Doug DeMuro make?
Returbe estimates Doug DeMuro's YouTube ad revenue at $26K – $91K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $1.74 to $6.07, typically $3.04, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $3K.
Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.
Upload schedule
Doug DeMuro publishes about 41.3 videos a month. Based on its last 50 uploads, its most common upload day is Friday (24% of uploads), usually around 18:00 UTC. The last video went out on Nov 6, 2026.
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Doug DeMuro's best outlier videos
An outlier is a video that beats the channel's own typical views. These are Doug DeMuro's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?
The Biggest, Craziest Audi Luxury SUV Ever1.2M views · Oct 27, 20264.8× typical views
I'm Selling My Ford GT on Cars & Bids!809K views · Oct 6, 20263.4× typical views
Porsche Increases Their Prices Again?623K views · Oct 25, 20262.6× typical views
The New 3 Series Is Here!596K views · Oct 10, 20262.5× typical views
I Reviewed Tony Stark's NSX from The Avengers!590K views · Oct 20, 20262.5× typical views
I Don't Think Everything Should Be Manual574K views · Oct 11, 20262.4× typical views
Here's My Halo Car Theory441K views · Oct 22, 20261.8× typical views
2027 Audi Q9 Review: The Biggest, Craziest Audi Luxury SUV Ever862K views · Oct 27, 20261.7× typical views
Latest videos
7 of Doug DeMuro's last 30 uploads did at least 1.5× the channel's typical views.
Can I Handle a Bugatti Veyron?190K views · Nov 6, 20260.8× typical views
A Gallardo Restomod?! Bugatti CEO’s Bugatti STOLEN! Civic Type R HRC! THIS CAR POD! EP136157K views · Nov 6, 20260.3× typical views
You've Never Seen A Firebird Trans Am Like This94K views · Nov 5, 20260.4× typical views
This Crazy Pontiac Firebird Trans Am Ruled the 1980s257K views · Nov 5, 20260.5× typical views
Trump: Audi is Coming To The U.S.126K views · Nov 4, 20260.5× typical views
The Valhalla is An Insane $1M Hypercar134K views · Nov 3, 20260.6× typical views
Aston Martin Valhalla: $1 Million Crazy Hypercar From Aston?!693K views · Nov 3, 20261.4× typical views
Here Are My Thoughts on the Tesla Roadster314K views · Nov 2, 20261.3× typical views
Who Wants To Pay For Fake V8 Noise?136K views · Nov 1, 20260.6× typical views
The New AMG GT SUV Is Electric Only145K views · Oct 31, 20260.6× typical views
The Cars & Vehicles niche on YouTube
In the last 30 days, Returbe tracked 6.5K videos from 704 channels in this niche. 17.4% of them reached 3× their channel's typical views, and a typical long video got 36K views. Estimated RPM for the niche: $4 to $14.
Smaller channels breaking out in this niche right now: Drivewhisperer (123K subs, best video 185.2×), Petroleum (35K subs, best video 682.2×), SOUTENIR L'AGRICULTURE (138K subs, best video 31.1×), The Daily Downshift (294K subs, best video 27.8×), GHOSTFACE WORKSHOP (25K subs, best video 195.2×), That Car Guy (88K subs, best video 277.3×).
Channels similar to Doug DeMuro
Hagerty3.9M subscribers · 291K typical views
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Mat Armstrong8M subscribers · 12M typical views
Tavarish3.1M subscribers · 1.2M typical views
GMK2.9M subscribers · 1.3M typical views
Top Gear9.6M subscribers · 789K typical views
The Grand Tour2.7M subscribers · 160K typical views
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WhistlinDiesel11M subscribers · 6.5M typical views
carwow11M subscribers · 2.4M typical views
Misha Charoudin2.3M subscribers · 335K typical views
Sylvain Lyve2M subscribers · 2.5M typical views
See every outlier from Doug DeMuro and its niche
Returbe tracks this channel daily: full video history, similar channels, and the videos breaking out in its niche this week.
Frequently asked questions
How many subscribers does Doug DeMuro have?
Doug DeMuro has 5.1M subscribers on YouTube and 2.5B total views across 2.7K videos (Returbe data, updated Nov 7, 2026).
How much does Doug DeMuro make on YouTube?
Returbe estimates Doug DeMuro's YouTube ad revenue at $26K – $91K per month, based on recent views and an RPM of about $1.74–$6.07 per 1,000 views for this niche and audience. Sponsorships, merch and memberships are not included.
How often does Doug DeMuro upload?
Doug DeMuro uploads about 41.3 videos a month, most often on Friday. The last upload was on Nov 6, 2026.
What is Doug DeMuro's best performing video?
"The Biggest, Craziest Audi Luxury SUV Ever" is Doug DeMuro's biggest outlier: 1.2M views, 4.8× the channel's typical views.
What channels are similar to Doug DeMuro?
Channels similar to Doug DeMuro include Hagerty, Mat Armstrong MK2, Mat Armstrong, Tavarish, GMK.
Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Doug DeMuro or YouTube.
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