Doug DeMuro channel avatar

Doug DeMuro YouTube Stats

@dougdemuro · Cars & Vehicles · Updated Nov 7, 2026

Subscribers

5.1M

Total views

2.5B

Videos

2.7K

41.3 / month

Est. monthly earnings

$26K – $91K

RPM $1.74–$6.07

Avg. views (last 30)

356K

Typical views

505K

median per video

Avg. video length

58 min

Channel age

13 years

since Sep 11, 2013

Doug DeMuro channel overview

Doug DeMuro (@dougdemuro) is a YouTube channel in the Cars & Vehicles niche created in 2013. It has 5.1M subscribers and 2.5B total views across 2.7K videos, an average of 934K views per video over its lifetime.

Its last 30 uploads averaged 356K views, and a typical video (the median) gets 505K views. Over the last 12 months, Doug DeMuro published 50 videos (68% Shorts), and 2 of them (4%) reached at least 3× the channel's typical views.

How much does Doug DeMuro make?

Returbe estimates Doug DeMuro's YouTube ad revenue at $26K – $91K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $1.74 to $6.07, typically $3.04, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $3K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Doug DeMuro publishes about 41.3 videos a month. Based on its last 50 uploads, its most common upload day is Friday (24% of uploads), usually around 18:00 UTC. The last video went out on Nov 6, 2026.

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Doug DeMuro's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Doug DeMuro's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

Latest videos

7 of Doug DeMuro's last 30 uploads did at least 1.5× the channel's typical views.

The Cars & Vehicles niche on YouTube

In the last 30 days, Returbe tracked 6.5K videos from 704 channels in this niche. 17.4% of them reached 3× their channel's typical views, and a typical long video got 36K views. Estimated RPM for the niche: $4 to $14.

Smaller channels breaking out in this niche right now: Drivewhisperer (123K subs, best video 185.2×), Petroleum (35K subs, best video 682.2×), SOUTENIR L'AGRICULTURE (138K subs, best video 31.1×), The Daily Downshift (294K subs, best video 27.8×), GHOSTFACE WORKSHOP (25K subs, best video 195.2×), That Car Guy (88K subs, best video 277.3×).

Channels similar to Doug DeMuro

See every outlier from Doug DeMuro and its niche

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Frequently asked questions

How many subscribers does Doug DeMuro have?

Doug DeMuro has 5.1M subscribers on YouTube and 2.5B total views across 2.7K videos (Returbe data, updated Nov 7, 2026).

How much does Doug DeMuro make on YouTube?

Returbe estimates Doug DeMuro's YouTube ad revenue at $26K – $91K per month, based on recent views and an RPM of about $1.74–$6.07 per 1,000 views for this niche and audience. Sponsorships, merch and memberships are not included.

How often does Doug DeMuro upload?

Doug DeMuro uploads about 41.3 videos a month, most often on Friday. The last upload was on Nov 6, 2026.

What is Doug DeMuro's best performing video?

"The Biggest, Craziest Audi Luxury SUV Ever" is Doug DeMuro's biggest outlier: 1.2M views, 4.8× the channel's typical views.

What channels are similar to Doug DeMuro?

Channels similar to Doug DeMuro include Hagerty, Mat Armstrong MK2, Mat Armstrong, Tavarish, GMK.

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Doug DeMuro or YouTube.

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Doug DeMuro YouTube Stats: 5.1M Subscribers, Earnings & Outliers · Returbe