Elle Swift YouTube Stats

@elleswift · Beauty & Fashion · Updated Nov 6, 2026

Elle Swift channel overview

Elle Swift (@elleswift) is a YouTube channel in the Beauty & Fashion niche created in 2014. It has 584K subscribers and 124M total views across 653 videos, an average of 190K views per video over its lifetime.

Its last 30 uploads averaged 97K views, and a typical video (the median) gets 75K views. Over the last 12 months, Elle Swift published 51 videos (14% Shorts), and 3 of them (6%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 17 days, Elle Swift lost 1K subscribers and 283K views, about 17K views a day.

How much does Elle Swift make?

Returbe estimates Elle Swift's YouTube ad revenue at $1.1K – $4.3K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $2.37 to $9.47, typically $4.74, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $4.7K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Elle Swift publishes about 4.3 videos a month. Based on its last 51 uploads, its most common upload day is Sunday (45% of uploads), usually around 08:00 UTC. The last video went out on Nov 4, 2026.

Elle Swift's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Elle Swift's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• A NEW CHAPTER.. OUR DREAM HOME TOUR290K views · Jan 4, 20263.9× typical views
• the truth286K views · Jun 11, 20263.8× typical views
• WE'RE PREGNANT! BABY NUMBER 4!261K views · Sep 13, 20263.5× typical views
• I'M PREGNANT.. AGAIN! weight gain after glp1, moving house + gender? all the tea213K views · Sep 16, 20262.8× typical views
• COSY SISTER SHOPPING DAY! autumn finds in primark, m&s, zara + more171K views · Sep 8, 20262.3× typical views
• SPEND THE DAY WITH ME + KATIE *primark haul + catch up*133K views · Jan 15, 20261.8× typical views
• FIRST VLOG in the new house! *a dream*132K views · Jan 11, 20261.8× typical views
• ANSWERING QUESTIONS YOU WANT ANSWERED...129K views · Jan 28, 20261.7× typical views

Latest videos

8 of Elle Swift's last 30 uploads did at least 1.5× the channel's typical views.

• HELLO NOVEMBER | festive shopping, home reset + life catchup | ad61K views · Nov 4, 20260.8× typical views
• 24 HOURS IN MY LIFE | cosy rainy day, bookshop haul + halloween biscuit decorating109K views · Oct 22, 20261.5× typical views
• PUMPKIN PICKING, OCTOBER MORNINGS + SLOW COOKER DINNERS | cosy autumn vlog125K views · Oct 15, 20261.7× typical views
• HELLO OCTOBER | a few days with us! garden centre, autumn day out + pregnancy updates108K views · Oct 11, 20261.4× typical views
• AN AUTUMN VLOG 🍂 decorating for fall, cosy farm day + photoshoot109K views · Sep 24, 20261.5× typical views
• I'M PREGNANT.. AGAIN! weight gain after glp1, moving house + gender? all the tea213K views · Sep 16, 20262.8× typical views
• Well that escalated quickly👶🏼🤍🤣 #pregnancy45K views · Sep 15, 20261.3× typical views
• WE'RE PREGNANT! BABY NUMBER 4!261K views · Sep 13, 20263.5× typical views
• COSY SISTER SHOPPING DAY! autumn finds in primark, m&s, zara + more171K views · Sep 8, 20262.3× typical views
• HELLO SEPTEMBER | welcoming autumn, B&M shopping, baking banana bread + cosy home days122K views · Sep 1, 20261.6× typical views

The Beauty & Fashion niche on YouTube

In the last 30 days, Returbe tracked 2.8K videos from 520 channels in this niche. 12.8% of them reached 3× their channel's typical views, and a typical long video got 49K views. Estimated RPM for the niche: $2.5 to $10.

Smaller channels breaking out in this niche right now: Yazmin Adalynn (109K subs, best video 129.7×), Dama Xe (380K subs, best video 69.3×), StopNFade (220K subs, best video 734.8×), Beautixthetic (5.3K subs, best video 277.8×), CELEB PICK US (6.8K subs, best video 23.9×), Eli (267K subs, best video 40.9×).

Channels similar to Elle Swift

• Amelia Liana604K subscribers · 111K typical views
• Josie607K subscribers · 97K typical views
• Gemma Louise Miles608K subscribers · 151K typical views
• Maya Galore541K subscribers · 79K typical views
• Dolce&Gabbana664K subscribers · 5.8K typical views
• Sonny Loops692K subscribers · 46K typical views
• SleepingBeauty474K subscribers · 84K typical views
• Lily Pebbles459K subscribers · 64K typical views
• Stormette441K subscribers · 45K typical views
• A to Zen Life434K subscribers · 158K typical views
• Ami Charlize434K subscribers · 37K typical views
• Prada417K subscribers · 1.3M typical views

Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Elle Swift or YouTube.