Josie YouTube Stats

@josieirons · Beauty & Fashion · Updated Nov 6, 2026

Josie channel overview

Josie (@josieirons) is a YouTube channel in the Beauty & Fashion niche created in 2013. It has 607K subscribers and 183M total views across 3.1K videos, an average of 60K views per video over its lifetime.

Its last 30 uploads averaged 47K views, and a typical video (the median) gets 97K views. Over the last 12 months, Josie published 59 videos (71% Shorts), and 5 of them (8%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 17 days, Josie gained 1K subscribers and 1.5M views, about 87K views a day.

How much does Josie make?

Returbe estimates Josie's YouTube ad revenue at $4K – $16K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $1.36 to $5.45, typically $2.73, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $2.7K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Josie publishes about 27.2 videos a month. Based on its last 59 uploads, its most common upload day is Wednesday (31% of uploads), usually around 17:00 UTC. The last video went out on Nov 4, 2026.

Josie's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Josie's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• 5 things I wish I knew sooner when it comes to gardening 🌿 #gardening #gardeningtips #garden242K views · Oct 4, 202611.5× typical views
• Its these little things that make life rich 🫶🏼 Celebrating the new Glossier scent #GlossierPartner159K views · Sep 28, 20267.5× typical views
• My new morning routine opening up our Pilates studio ~ Holy Reformer in Adderbury! #reformerpilates105K views · Oct 18, 20265× typical views
• Make sure you’re subscribed! Sunday, 5pm 🤍84K views · Oct 2, 20264× typical views
• Autumn Outfits I can't wait to wear & my Vivaia favourites ! 🤎🍂 ad #autumn #outfitideas #outfit72K views · Sep 16, 20263.4× typical views
• The ultimate autumn countryside wardrobe 🤎🍂#autumn #fallfashion #autumnstyle #fashion56K views · Oct 5, 20262.6× typical views
• Here are 5 things I’d save my pennies on, and what I’d do instead 🌷#garden #gardeningtips #cotswold43K views · Oct 28, 20262× typical views
• 5 things you can do to make your garden look better 🌿 #garden #gardening #gardentips38K views · Oct 11, 20261.8× typical views

Latest videos

4 of Josie's last 30 uploads did at least 1.5× the channel's typical views.

• November Vlog 🕯️🪵☕️ M&S Haul, Christmas at Daylesford & Halloween Hosting 🤎71K views · Nov 4, 20260.7× typical views
• hello november 🍂 christmas shopping, farmshops, baking & cosy evening routine 🤎114K views · Nov 1, 20261.2× typical views
• cosy october vlog | a stormy weekend in the english countryside ☕️🍁94K views · Oct 28, 20261× typical views
• Here are 5 things I’d save my pennies on, and what I’d do instead 🌷#garden #gardeningtips #cotswold43K views · Oct 28, 20262× typical views
• Don’t let your green tomatoes go to waste…do this instead! 🍅🌿 #tomatoes #tomatosoup #cozyrecipes11K views · Oct 28, 20260.5× typical views
• An Autumn Escape to Paris 🇫🇷🍁 Shopping, Best Pastries & Rainy Day Exploring ☔️ 90K views · Oct 25, 20260.9× typical views
• Autumn outfit inspiration 🤎Outfit links in description #autumn #fashion #autumnal #style23K views · Oct 24, 20261.1× typical views
• Walking the catwalk to my greenhouse…anyone else?! 🤭😂 #vsfs #gardening #gardener #angels15K views · Oct 23, 20260.7× typical views
• The ultimate Cotswolds (or around the Cotswolds 🤭) itinerary 🍂🍁 #cotswoldsengland #cotswolds33K views · Oct 22, 20261.6× typical views
• My new favourite kind of morning 🧘🏼‍♀️ #cotswolds #pilates #ditl #reformerpilates15K views · Oct 21, 20260.7× typical views

The Beauty & Fashion niche on YouTube

In the last 30 days, Returbe tracked 2.8K videos from 519 channels in this niche. 12.8% of them reached 3× their channel's typical views, and a typical long video got 49K views. Estimated RPM for the niche: $2.5 to $10.

Smaller channels breaking out in this niche right now: Yazmin Adalynn (109K subs, best video 129.7×), Dama Xe (380K subs, best video 69.3×), StopNFade (220K subs, best video 734.8×), Beautixthetic (5.3K subs, best video 277.8×), CELEB PICK US (6.8K subs, best video 23.9×), Eli (267K subs, best video 41.1×).

Channels similar to Josie

• Gemma Louise Miles608K subscribers · 151K typical views
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• Elle Swift584K subscribers · 75K typical views
• Dolce&Gabbana664K subscribers · 5.8K typical views
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• Sonny Loops692K subscribers · 46K typical views
• SleepingBeauty474K subscribers · 84K typical views
• Lily Pebbles459K subscribers · 64K typical views
• Kathi824K subscribers · 55K typical views
• Stormette441K subscribers · 45K typical views
• Ami Charlize434K subscribers · 37K typical views
• A to Zen Life434K subscribers · 158K typical views

Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Josie or YouTube.