Estée Lalonde YouTube Stats

@esteelalonde · Beauty & Fashion · Updated Nov 6, 2026

Estée Lalonde channel overview

Estée Lalonde (@esteelalonde) is a YouTube channel in the Beauty & Fashion niche created in 2011. It has 1.1M subscribers and 43M total views across 452 videos, an average of 95K views per video over its lifetime.

Its last 30 uploads averaged 71K views, and a typical video (the median) gets 74K views. Over the last 12 months, Estée Lalonde published 52 videos (65% Shorts), and 6 of them (12%) reached at least 3× the channel's typical views.

How much does Estée Lalonde make?

Returbe estimates Estée Lalonde's YouTube ad revenue at $2.3K – $9K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $1.1 to $4.38, typically $2.2, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $2.2K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Estée Lalonde publishes about 9.8 videos a month. Based on its last 52 uploads, its most common upload day is Friday (25% of uploads), usually around 16:00 UTC. The last video went out on Nov 5, 2026.

Estée Lalonde's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Estée Lalonde's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• Hair health update!411K views · Jul 24, 202612.8× typical views
• I've been self-employed for 15 years and this is my NOT to-do list | #shorts #entrepreneur258K views · Oct 7, 20268× typical views
• 3 effortless outfits for autumn ft @withnothingunderneath 🍂 AD153K views · Oct 6, 20264.7× typical views
• GRWM for Amelia's Wedding145K views · Jun 25, 20264.5× typical views
• Autumn shopping at the @withnothingunderneath store in Notting Hill 🇬🇧 AD120K views · Oct 13, 20263.7× typical views
• On Not Knowing Where to Settle97K views · Aug 13, 20263× typical views
• A Weekend on My Own, Running Into Friends and Some Big News182K views · Oct 8, 20262.5× typical views
• July Favourites 🦋 Beauty & Lifestyle76K views · Jul 30, 20262.4× typical views

Latest videos

11 of Estée Lalonde's last 30 uploads did at least 1.5× the channel's typical views.

• Happy Birthday MIRROR WATER! 🎂 Five Lessons in Five Years...6.5K views · Nov 5, 20260.2× typical views
• MOVING VLOG! Flat Tour, Late Night IKEA Trip & A Full Circle Moment100K views · Nov 4, 20261.4× typical views
• October Favourites 🎃 Beauty & Fashion39K views · Oct 30, 20261.2× typical views
• Photoshoots, PMDD Chats and Going Back to Therapy147K views · Oct 29, 20262× typical views
• Effie Had Surgery Again, Moving Chaos and a Canadian Thanksgiving with Friends104K views · Oct 21, 20261.4× typical views
• 5 Minute Autumn Makeup Routine 🍂48K views · Oct 18, 20261.5× typical views
• A Solo Trip to Amsterdam & A Busy Day in London90K views · Oct 14, 20261.2× typical views
• The Good Parts of Running a Brand16K views · Oct 14, 20260.5× typical views
• Autumn shopping at the @withnothingunderneath store in Notting Hill 🇬🇧 AD120K views · Oct 13, 20263.7× typical views
• A Weekend on My Own, Running Into Friends and Some Big News182K views · Oct 8, 20262.5× typical views

The Beauty & Fashion niche on YouTube

In the last 30 days, Returbe tracked 2.8K videos from 520 channels in this niche. 12.8% of them reached 3× their channel's typical views, and a typical long video got 49K views. Estimated RPM for the niche: $2.5 to $10.

Smaller channels breaking out in this niche right now: Yazmin Adalynn (109K subs, best video 129.7×), Dama Xe (380K subs, best video 69.3×), StopNFade (220K subs, best video 734.8×), Beautixthetic (5.3K subs, best video 277.8×), CELEB PICK US (6.8K subs, best video 23.9×), Eli (267K subs, best video 40.9×).

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Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Estée Lalonde or YouTube.