Kayla Ryan YouTube Stats

@kayla.ryan1 · Beauty & Fashion · Updated Nov 6, 2026

Kayla Ryan channel overview

Kayla Ryan (@kayla.ryan1) is a YouTube channel in the Beauty & Fashion niche created in 2023. It has 1.1M subscribers and 1.8B total views across 826 videos, an average of 2.2M views per video over its lifetime.

Its last 30 uploads averaged 1.1M views, and a typical video (the median) gets 259K views. Over the last 12 months, Kayla Ryan published 62 videos (95% Shorts), and 7 of them (11%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 16 days, Kayla Ryan gained 20K subscribers and 62M views, about 3.9M views a day.

How much does Kayla Ryan make?

Returbe estimates Kayla Ryan's YouTube ad revenue at $3K – $11K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $0.04 to $0.15, typically $0.09, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $90.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Kayla Ryan publishes about 34.8 videos a month. Based on its last 62 uploads, its most common upload day is Thursday (21% of uploads), usually around 22:00 UTC. The last video went out on Nov 5, 2026.

Kayla Ryan's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Kayla Ryan's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• does this count as full circle 😂🤸🏼💗 THANK YOU @Hudabeauty for this opportunity!! ⭐️ #trending10M views · Oct 20, 202617.5× typical views
• BLACK SWAN loading… 😈💋🖤⭐️🦢 #halloweeninspo #halloweentransition #trending @Itsbabykelz5.5M views · Oct 22, 20269.6× typical views
• I’ll always morning shed a flight 🙂‍↔️✈️💗⭐️ #morningshed3.2M views · Sep 24, 20265.6× typical views
• pov: your newest VS angel has entered the chat ⭐️💗🪽🧸💋@VictoriasSecret @vspink2.8M views · Oct 17, 20264.8× typical views
• Did I scare you?! 🫣 tut coming soon 💗 #halloweeninspo #halloweenmakeup #halloweentransition2.6M views · Oct 6, 20264.6× typical views
• the PERFECT mix between baddie & spooky for Halloween!! 💆🏼‍♀️🔪🫦⭐️ #obsession #halloween20262.2M views · Oct 3, 20263.9× typical views
• WHAT I THOUGHT MY 20S WOULD BE LIKE🥲🌈⭐️💗 #trending #relatable2.2M views · Oct 7, 20263.8× typical views
• Which phone case looks the best?! 🫪📱💅🏼 #iphone18promax1.6M views · Sep 20, 20262.9× typical views

Latest videos

10 of Kayla Ryan's last 30 uploads did at least 1.5× the channel's typical views.

• I GOT MY 1M YOUTUBE PLAQUE!!!! Thank you so much for supporting me it means the world 😭💗 #trending77K views · Nov 5, 20260.1× typical views
• is it too early for holiday glam lol 💋⭐️🎁✨ #makeupinspo1.3M views · Nov 4, 20262× typical views
• GLOWY MAKEUP TUTORIAL✨🪞🫧⭐️💗 #trending #kaylaryan #makeup201K views · Nov 4, 20260.3× typical views
• PSA @colorescience is 25% off for Black Friday!!! 💋⭐️🧘🏼 #coloresciencepartner72K views · Nov 4, 20260.1× typical views
• full face of PLUM MAKEUP💜🧞🌸inspired by @ellisbrooklyn Plum Tonic perfume⭐️#ellisbrooklynpartner407K views · Oct 30, 20260.7× typical views
• last minute costume for the baddies 🦌🦌⭐️💗 #halloweeninspo #halloween2026 #trending346K views · Oct 29, 20260.6× typical views
• First impressions of the NEW @covergirl Showstopper Lash Blast mascara!!💋⭐️💗 #covergirlpartner306K views · Oct 25, 20260.5× typical views
• mad hatter but make him A BADDIE 🥵⭐️🐇💕 #halloweeninspo #madhatter #halloween2026645K views · Oct 24, 20261.1× typical views
• mad hatter TUTORIAL 🐇🎩⭐️🕰️💕 #halloweenmakeup #madhatter #halloween2026 #trending179K views · Oct 24, 20260.3× typical views
• MAD HATTER MAKEUP!!!! 🎩🐇⭐️ #halloweeninspo #halloween2026 #trending822K views · Oct 24, 20261.4× typical views

The Beauty & Fashion niche on YouTube

In the last 30 days, Returbe tracked 2.8K videos from 521 channels in this niche. 13% of them reached 3× their channel's typical views, and a typical long video got 48K views. Estimated RPM for the niche: $2.5 to $10.

Smaller channels breaking out in this niche right now: Yazmin Adalynn (109K subs, best video 129.7×), StopNFade (220K subs, best video 763.4×), Dama Xe (380K subs, best video 69.1×), Beautixthetic (5.3K subs, best video 277.8×), CELEB PICK US (6.8K subs, best video 24×), PINK (154K subs, best video 31.7×).

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Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Kayla Ryan or YouTube.