HelenMaryJo YouTube Stats

@helenmaryjo · Beauty & Fashion · Updated Nov 7, 2026

HelenMaryJo channel overview

HelenMaryJo (@helenmaryjo) is a YouTube channel in the Beauty & Fashion niche created in 2012. It has 27K subscribers and 10M total views across 579 videos, an average of 17K views per video over its lifetime.

Its last 30 uploads averaged 21K views, and a typical video (the median) gets 22K views. Over the last 12 months, HelenMaryJo published 15 videos (13% Shorts), and 0 of them (0%) reached at least 3× the channel's typical views.

How much does HelenMaryJo make?

Returbe estimates HelenMaryJo's YouTube ad revenue at $422 – $1.7K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $2.15 to $8.58, typically $4.29, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $4.3K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

HelenMaryJo publishes about 9.8 videos a month. Based on its last 15 uploads, its most common upload day is Monday (40% of uploads), usually around 17:00 UTC. The last video went out on Nov 6, 2026.

HelenMaryJo's best outlier videos

An outlier is a video that beats the channel's own typical views. These are HelenMaryJo's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• An Air Ambulance, a Family Scare & a Slice of Cake! 🚁🍰.32K views · Oct 30, 20261.5× typical views
• Teeth in Turkey: My FULL & HONEST Review + What It Would Have Cost31K views · Oct 5, 20261.4× typical views
• TU at SAINSBURY'S 🍂 Fabulous Autumn Finds, Trousers & More!23K views · Nov 2, 20261.1× typical views
• F&F Clothing Haul PLUS How to Style One Dress Three Ways | Fashion Over 6023K views · Oct 19, 20261.1× typical views
• PACK WITH ME FOR OUR HOLIDAY ✈️ What I’m Taking + A Little Help from Jude22K views · Sep 28, 20261× typical views
• ROMAN HAUL IN MY HALL! 👗 | Four Dresses, One Pair of Trousers & a Zip Disaster!22K views · Oct 16, 20261× typical views
• M&S, PRIMARK & JOHN LEWIS | Fashion Over 60 | HIGH STREET CLOTHING HAUL22K views · Oct 26, 20261× typical views
• Our Greek Islands Holiday… Then New Teeth in Turkey!20K views · Oct 2, 20260.9× typical views

Latest videos

1 of HelenMaryJo's last 15 uploads did at least 1.5× the channel's typical views.

• MY FIRST QUINCE HAUL! 😍 Lovely Quality, Fair Prices & Fashion Fail! | Fashion Over 6011K views · Nov 6, 20260.5× typical views
• TU at SAINSBURY'S 🍂 Fabulous Autumn Finds, Trousers & More!23K views · Nov 2, 20261.1× typical views
• An Air Ambulance, a Family Scare & a Slice of Cake! 🚁🍰.32K views · Oct 30, 20261.5× typical views
• M&S, PRIMARK & JOHN LEWIS | Fashion Over 60 | HIGH STREET CLOTHING HAUL22K views · Oct 26, 20261× typical views
• A Little Bit of Everything! 🥰 A New Lease of Life, Flowers & Cooking14K views · Oct 23, 20260.6× typical views
• F&F Clothing Haul PLUS How to Style One Dress Three Ways | Fashion Over 6023K views · Oct 19, 20261.1× typical views
• ROMAN HAUL IN MY HALL! 👗 | Four Dresses, One Pair of Trousers & a Zip Disaster!22K views · Oct 16, 20261× typical views
• 🎉 A Brucie Bonus! | Mum's Luxury Shopping Haul at 95! 🛍️❤️19K views · Oct 14, 20260.9× typical views
• A Little Pampering! | Skincare, Makeup, Hair Styling & Dermatica19K views · Oct 12, 20260.9× typical views
• At Home with Helen - Home Bargains Haul and a great offer on Flowers from Freddie!17K views · Oct 9, 20260.8× typical views

The Beauty & Fashion niche on YouTube

In the last 30 days, Returbe tracked 3.5K videos from 612 channels in this niche. 12.8% of them reached 3× their channel's typical views, and a typical long video got 37K views. Estimated RPM for the niche: $2.5 to $10.

Smaller channels breaking out in this niche right now: Yazmin Adalynn (109K subs, best video 130.3×), Dama Xe (382K subs, best video 68.3×), StopNFade (220K subs, best video 633.5×), Beautixthetic (5.3K subs, best video 311.2×), Beauty With Anch ♥️ (8.9K subs, best video 1192.1×), CELEB PICK US (6.9K subs, best video 24.6×).

Channels similar to HelenMaryJo

• Starzy26K subscribers
• Next24K subscribers
• theglazedblonde31K subscribers · 41K typical views
• BigPrettyMe133K subscribers · 20K typical views
• alexa haul et blabla21K subscribers · 13K typical views
• Lizzie Phan35K subscribers · 2.7K typical views
• Fouts Lane18K subscribers
• R̷i̷v̷a̷40K subscribers · 35K typical views
• Caroline - Mrs M - Over 50 Lifestyle40K subscribers · 19K typical views
• Maia M17K subscribers · 11K typical views
• Meadow & Theo16K subscribers
• Mousy Leigh45K subscribers

Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with HelenMaryJo or YouTube.