R̷i̷v̷a̷ YouTube Stats

@lifewildrriva · Beauty & Fashion · Updated Nov 7, 2026

Subscribers

40K

Total views

3.6M

Videos

27.2 / month

Est. monthly earnings

$5.7K – $23K

RPM $2.44–$9.77

Avg. views (last 30)

77K

Typical views

35K

median per video

Avg. video length

8 min

Channel age

4 years

since Jan 10, 2022

R̷i̷v̷a̷ channel overview

R̷i̷v̷a̷ (@lifewildrriva) is a YouTube channel in the Beauty & Fashion niche created in 2022. It has 40K subscribers and 3.6M total views across 57 videos, an average of 64K views per video over its lifetime.

Its last 30 uploads averaged 77K views, and a typical video (the median) gets 35K views. Over the last 12 months, R̷i̷v̷a̷ published 36 videos (17% Shorts), and 6 of them (17%) reached at least 3× the channel's typical views.

How much does R̷i̷v̷a̷ make?

Returbe estimates R̷i̷v̷a̷'s YouTube ad revenue at $5.7K – $23K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $2.44 to $9.77, typically $4.89, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $4.9K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

R̷i̷v̷a̷ publishes about 27.2 videos a month. Based on its last 36 uploads, its most common upload day is Saturday (31% of uploads), usually around 09:00 UTC. The last video went out on Nov 6, 2026.

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R̷i̷v̷a̷'s best outlier videos

An outlier is a video that beats the channel's own typical views. These are R̷i̷v̷a̷'s biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

Latest videos

10 of R̷i̷v̷a̷'s last 30 uploads did at least 1.5× the channel's typical views.

The Beauty & Fashion niche on YouTube

In the last 30 days, Returbe tracked 3.5K videos from 612 channels in this niche. 12.8% of them reached 3× their channel's typical views, and a typical long video got 36K views. Estimated RPM for the niche: $2.5 to $10.

Smaller channels breaking out in this niche right now: Yazmin Adalynn (109K subs, best video 130.3×), Dama Xe (382K subs, best video 68.3×), StopNFade (220K subs, best video 633.5×), Beautixthetic (5.3K subs, best video 311.2×), Beauty With Anch ♥️ (8.9K subs, best video 1192.1×), CELEB PICK US (6.9K subs, best video 24.6×).

Channels similar to R̷i̷v̷a̷

See every outlier from R̷i̷v̷a̷ and its niche

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Frequently asked questions

How many subscribers does R̷i̷v̷a̷ have?

R̷i̷v̷a̷ has 40K subscribers on YouTube and 3.6M total views across 57 videos (Returbe data, updated Nov 7, 2026).

How much does R̷i̷v̷a̷ make on YouTube?

Returbe estimates R̷i̷v̷a̷'s YouTube ad revenue at $5.7K – $23K per month, based on recent views and an RPM of about $2.44–$9.77 per 1,000 views for this niche and audience. Sponsorships, merch and memberships are not included.

How often does R̷i̷v̷a̷ upload?

R̷i̷v̷a̷ uploads about 27.2 videos a month, most often on Saturday. The last upload was on Nov 6, 2026.

What is R̷i̷v̷a̷'s best performing video?

"Try On Haul - Thrifted Clothes" is R̷i̷v̷a̷'s biggest outlier: 809K views, 22.8× the channel's typical views.

What channels are similar to R̷i̷v̷a̷?

Channels similar to R̷i̷v̷a̷ include Caroline - Mrs M - Over 50 Lifestyle, Mousy Leigh, Lizzie Phan, Theresa Rene 360, clémence herkt.

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with R̷i̷v̷a̷ or YouTube.

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