Hourglass Cosmetics YouTube Stats

@hourglasscosmetics · Beauty & Fashion · Updated Nov 6, 2026

Hourglass Cosmetics channel overview

Hourglass Cosmetics (@hourglasscosmetics) is a YouTube channel in the Beauty & Fashion niche created in 2010. It has 16K subscribers and 2.5M total views across 192 videos, an average of 13K views per video over its lifetime.

Its last 30 uploads averaged 2.9K views, and a typical video (the median) gets 391 views. Over the last 12 months, Hourglass Cosmetics published 6 videos (17% Shorts), and 1 of them (17%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 12 days, Hourglass Cosmetics gained 0 subscribers and 7.2K views, about 603 views a day.

How much does Hourglass Cosmetics make?

Returbe doesn't have enough recent views to estimate Hourglass Cosmetics's monthly revenue. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $1.34 to $5.35, typically $2.68, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $2.7K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Based on its last 50 uploads, its most common upload day is Friday (22% of uploads), usually around 19:00 UTC. The last video went out on Sep 30, 2026.

Hourglass Cosmetics's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Hourglass Cosmetics's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• The Reset Ritual with Gracie Abrams | Hourglass Cosmetics7.8K views · Jan 15, 20267.8× typical views
• An Arrival Worth Waiting For: Olivia Dean | Hourglass Cosmetics2.7K views · Mar 9, 20262.7× typical views
• Backstage with Gracie Abrams | Hourglass Cosmetics27K views · Sep 5, 20251× typical views
• Curator Eye Collection With Elaine Zhong | Hourglass Cosmetics1.7K views · Jul 18, 20251× typical views
• The Futurist: Curator Eyeshadow Palette | Hourglass Cosmetics679 views · Jul 18, 20251× typical views
• Introducing Sasha Unisex: 2025 Ambient Lighting Edit Unlocked | Hourglass Cosmetics11K views · Aug 25, 20251× typical views
• The Expressionist: Curator Eyeshadow Palette | Hourglass Cosmetics616 views · Jul 20, 20251× typical views
• The Minimalist: Curator Eyeshadow Palette | Hourglass Cosmetics793 views · Jul 17, 20251× typical views

Latest videos

2 of Hourglass Cosmetics's last 30 uploads did at least 1.5× the channel's typical views.

• Introducing Lauren Rubinski: 2026 Ambient Lighting Edit Unlocked | Hourglass Cosmetics391 views · Sep 30, 20260.4× typical views
• Introducing Unreal Liquid Highlighter | Hourglass Cosmetics348 views · Mar 24, 20260.3× typical views
• An Arrival Worth Waiting For: Olivia Dean | Hourglass Cosmetics2.7K views · Mar 9, 20262.7× typical views
• Any Time. Any Place. Any Wear. | Hourglass Cosmetics1K views · Jan 17, 2026
• Any Time. Any Place. Any Wear. | Hourglass Cosmetics388 views · Jan 16, 20260.4× typical views
• The Reset Ritual with Gracie Abrams | Hourglass Cosmetics7.8K views · Jan 15, 20267.8× typical views
• Backstage with Gracie Abrams | Hourglass Cosmetics27K views · Sep 5, 20251× typical views
• Introducing Sasha Unisex: 2025 Ambient Lighting Edit Unlocked | Hourglass Cosmetics11K views · Aug 25, 20251× typical views
• The Expressionist: Curator Eyeshadow Palette | Hourglass Cosmetics616 views · Jul 20, 20251× typical views
• Curator Eye Collection With Elaine Zhong | Hourglass Cosmetics1.7K views · Jul 18, 20251× typical views

The Beauty & Fashion niche on YouTube

In the last 30 days, Returbe tracked 2.8K videos from 521 channels in this niche. 13% of them reached 3× their channel's typical views, and a typical long video got 48K views. Estimated RPM for the niche: $2.5 to $10.

Smaller channels breaking out in this niche right now: Yazmin Adalynn (109K subs, best video 129.7×), StopNFade (220K subs, best video 763.4×), Dama Xe (380K subs, best video 69.1×), Beautixthetic (5.3K subs, best video 277.8×), CELEB PICK US (6.8K subs, best video 24×), PINK (154K subs, best video 31.7×).

Channels similar to Hourglass Cosmetics

• Marc Jacobs Beauty26K subscribers
• Tiania Haneline26K subscribers
• Vogue Williams - What Does She Even Do?32K subscribers · 59K typical views
• The Beauty Armor34K subscribers · 12K typical views
• La Roche-Posay International7.2K subscribers · 170 typical views
• Disgruntled Townsperson37K subscribers · 71K typical views
• CELEB PICK US6.8K subscribers
• Koby Milton44K subscribers · 5K typical views
• Lucee46K subscribers · 11K typical views
• Tubetanu49K subscribers
• Beautixthetic5.3K subscribers
• Lancôme51K subscribers · 748 typical views

Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Hourglass Cosmetics or YouTube.