The Beauty Armor YouTube Stats

@thebeautyarmor · Beauty & Fashion · Updated Nov 6, 2026

The Beauty Armor channel overview

The Beauty Armor (@thebeautyarmor) is a YouTube channel in the Beauty & Fashion niche created in 2020. It has 34K subscribers and 4.9M total views across 112 videos, an average of 44K views per video over its lifetime.

Its last 30 uploads averaged 44K views, and a typical video (the median) gets 12K views. Over the last 12 months, The Beauty Armor published 60 videos, and 15 of them (25%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 17 days, The Beauty Armor gained 4.2K subscribers and 970K views, about 57K views a day.

How much does The Beauty Armor make?

Returbe estimates The Beauty Armor's YouTube ad revenue at $3.1K – $13K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $2.5 to $10, typically $5, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $5K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

The Beauty Armor publishes about 27.2 videos a month. Based on its last 60 uploads, its most common upload day is Tuesday (17% of uploads), usually around 19:00 UTC. The last video went out on Nov 5, 2026.

The Beauty Armor's best outlier videos

An outlier is a video that beats the channel's own typical views. These are The Beauty Armor's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• WARNING: Dollar Tree Is Quietly Selling Real Luxury Skincare — 8 Finds Women Over 50 Should Grab465K views · Sep 5, 202638.1× typical views
• MILLIONS of Brand-New Makeup Products Are Now Being DUMPED for Pennies323K views · Oct 19, 202626.5× typical views
• 12 FORGOTTEN Elizabeth Taylor Makeup Tricks Only 2% of Women Still Remember296K views · Oct 6, 202624.3× typical views
• FORGOTTEN 1950s Makeup Tricks Unknown To 98% of Women Over 50 (Big Mistake)201K views · Sep 3, 202616.4× typical views
• The Rise and Fall of Bonne Bell: Why America’s Candy-Flavored Beauty Brand Disappeared169K views · Oct 13, 202613.9× typical views
• Inside The Legendary Makeup Collection Of Dolly Parton139K views · Sep 7, 202611.4× typical views
• 1970s VANISHED Makeup Tricks Only 3% of Women Over 50 Still Use (Pro Tips)111K views · Sep 9, 20269.1× typical views
• Walking through Audrey Hepburn’s Wardrobe - Piece by Piece91K views · Oct 27, 20267.4× typical views

Latest videos

13 of The Beauty Armor's last 30 uploads did at least 1.5× the channel's typical views.

• AIRPORT SECURITY CHECK: 12 Makeup Products You Should NEVER Pack in Your Carry-On468 views · Nov 5, 20260× typical views
• 12 Dollar Tree Makeup Products You’ll NEVER See Again in 202725K views · Nov 4, 20262× typical views
• Dollar Tree Finally Added 15 Makeup Items Women have been asking for - Including One Nobody Expected23K views · Nov 3, 20261.9× typical views
• Who Really Makes Walmart’s Equate Skincare? The Answer May Surprise You13K views · Nov 2, 20261× typical views
• Walking Through Dolly Parton's Wardrobe - Piece by Piece1.9K views · Oct 31, 20260.2× typical views
• 12 BIZARRE 1970s Beauty Gadgets We Couldn’t Live Without2.2K views · Oct 30, 20260.2× typical views
• Walking Through Jackie Kennedy's Wardrobe - Piece by Piece14K views · Oct 29, 20261.1× typical views
• The Only 10 Makeup Products You Need All Winter (The Japanese Way, 50+)5.6K views · Oct 28, 20260.5× typical views
• Walking through Audrey Hepburn’s Wardrobe - Piece by Piece91K views · Oct 27, 20267.4× typical views
• Women Are PANICKING by What ULTA Is Really Doing43K views · Oct 26, 20263.6× typical views

The Beauty & Fashion niche on YouTube

In the last 30 days, Returbe tracked 2.8K videos from 519 channels in this niche. 13% of them reached 3× their channel's typical views, and a typical long video got 48K views. Estimated RPM for the niche: $2.5 to $10.

Smaller channels breaking out in this niche right now: Yazmin Adalynn (109K subs, best video 129.7×), StopNFade (220K subs, best video 763.4×), Dama Xe (380K subs, best video 69.1×), Beautixthetic (5.3K subs, best video 277.8×), CELEB PICK US (6.8K subs, best video 24×), Eli (267K subs, best video 40.9×).

Channels similar to The Beauty Armor

• Vogue Williams - What Does She Even Do?32K subscribers · 59K typical views
• Disgruntled Townsperson37K subscribers · 71K typical views
• Tiania Haneline26K subscribers
• Koby Milton44K subscribers · 5K typical views
• Marc Jacobs Beauty26K subscribers
• Lucee46K subscribers · 11K typical views
• Tubetanu49K subscribers
• Lancôme51K subscribers · 742 typical views
• Isabelle Labrecque 52K subscribers · 59K typical views
• CeraVe 59K subscribers · 2.8K typical views
• Lilibelle65K subscribers · 43K typical views
• Hourglass Cosmetics16K subscribers · 391 typical views

Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with The Beauty Armor or YouTube.