It's So Good YouTube Stats

@its_sogood · Food & Cooking · Updated Nov 6, 2026

It's So Good channel overview

It's So Good (@its_sogood) is a YouTube channel in the Food & Cooking niche created in 2018. It has 1M subscribers and 140M total views across 736 videos, an average of 191K views per video over its lifetime.

Its last 30 uploads averaged 49K views, and a typical video (the median) gets 30K views. Over the last 12 months, It's So Good published 51 videos (80% Shorts), and 3 of them (6%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 13 days, It's So Good gained 0 subscribers and 177K views, about 14K views a day.

How much does It's So Good make?

Returbe estimates It's So Good's YouTube ad revenue at $13 – $42 per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $0.47 to $1.7, typically $0.95, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $950.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

It's So Good publishes about 2.2 videos a month. Based on its last 51 uploads, its most common upload day is Tuesday (25% of uploads), usually around 16:00 UTC. The last video went out on Oct 28, 2026.

It's So Good's best outlier videos

An outlier is a video that beats the channel's own typical views. These are It's So Good's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• Everything I Ate In Nola #placestoeatneworleans #lorettas205K views · May 11, 20264.7× typical views
• Soul Food | Battered Fried Chicken Mac & Cheese Southern Cabbage Beef Short Ribs Soul Food Cooking104K views · Jun 22, 20263.5× typical views
• Cooking Sunday Dinner Lamb Chops Jumbo Lump Crab Cakes Carrot Soufflé Mac & Cheese98K views · Jul 6, 20263.3× typical views
• Homemade Chicken & Dumplings #souprecipe #fallrecipes123K views · Sep 23, 20262.8× typical views
• Church Punch #drinkrecipes117K views · Jul 14, 20262.7× typical views
• Classic Soul Food Dinner77K views · May 26, 20262.6× typical views
• Chicken Alfredo Bread #cooking #chickenrecipeideas #miriamgreen112K views · Jul 9, 20262.6× typical views
• Soul Food | Smothered Pork Chops Cornbread Dressing Green Beans76K views · Jun 29, 20262.5× typical views

Latest videos

7 of It's So Good's last 30 uploads did at least 1.5× the channel's typical views.

• Potato taco Bowl! #tacos ReciMe app link in bio!21K views · Oct 28, 20260.5× typical views
• Cozy Shrimp Dumpling Soup14K views · Oct 14, 20260.3× typical views
• Lasagna Soup Recipe #easyrecipe36K views · Oct 6, 20260.8× typical views
• Braised Short Ribs Recipe27K views · Sep 29, 20260.6× typical views
• Homemade Chicken & Dumplings #souprecipe #fallrecipes123K views · Sep 23, 20262.8× typical views
• Homemade Chili Recipe #fallrecipes #chilirecipe28K views · Sep 16, 20260.7× typical views
• Got my nails done in Thailand!21K views · Sep 3, 20260.5× typical views
• Smothered Chicken & Rice #backtoschoolrecipes47K views · Aug 18, 20261.1× typical views
• Seafood Boil #seafood45K views · Aug 13, 20261× typical views
• Crab Stuffed Salmon #salmonrecipes60K views · Aug 11, 20261.4× typical views

The Food & Cooking niche on YouTube

In the last 30 days, Returbe tracked 3.6K videos from 676 channels in this niche. 12.7% of them reached 3× their channel's typical views, and a typical long video got 7.9K views. Estimated RPM for the niche: $2.5 to $9.

Smaller channels breaking out in this niche right now: ChefClick (46K subs, best video 110.3×), Hauptsache Wissen (130K subs, best video 30.9×), Outback Caravan Guide (86K subs, best video 93.4×), Chinese Cuisine 6969 (105K subs, best video 7.6×), Dadi’s Crazy Kitchen (183K subs, best video 21.6×), TODAY Food (38K subs, best video 15.5×).

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Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with It's So Good or YouTube.