James Charles YouTube Stats

@jamescharles · Beauty & Fashion · Updated Nov 6, 2026

James Charles channel overview

James Charles (@jamescharles) is a YouTube channel in the Beauty & Fashion niche created in 2015. It has 24M subscribers and 4.8B total views across 749 videos, an average of 6.4M views per video over its lifetime.

Its last 30 uploads averaged 844K views, and a typical video (the median) gets 1M views. Over the last 12 months, James Charles published 59 videos (36% Shorts), and 5 of them (8%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 17 days, James Charles lost 100K subscribers and 16M views, about 963K views a day.

How much does James Charles make?

Returbe estimates James Charles's YouTube ad revenue at $60K – $238K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $1.88 to $7.51, typically $3.76, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $3.8K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

James Charles publishes about 15.2 videos a month. Based on its last 57 uploads, its most common upload day is Friday (53% of uploads), usually around 19:00 UTC. The last video went out on Nov 3, 2026.

James Charles's best outlier videos

An outlier is a video that beats the channel's own typical views. These are James Charles's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• Using a BLUSH for... FOUNDATION? 🤨2.4M views · Aug 13, 20268× typical views
• CUTTING All Of My Lipsticks To MELT Them Together!1.8M views · Jul 28, 20266.3× typical views
• TRANSFORMING INTO ELASTIGIRL 😂❤️1.3M views · Oct 22, 20264.4× typical views
• TRYING INDIAN FOOD FOR THE 1st TIME 🇮🇳1.2M views · Oct 23, 20264.1× typical views
• RANDOM COLOR MAKEUP CHALLENGE!898K views · Oct 21, 20263.1× typical views
• GUESS THE DRINK CHALLENGE 😭😂756K views · Jun 11, 20262.6× typical views
• FULL FACE of Makeup From INDIAN BRANDS! 🇮🇳2.5M views · Oct 23, 20262.5× typical views
• FINALLY CHANGING MY HAIR ✂️ no more curls!568K views · Jul 22, 20261.9× typical views

Latest videos

8 of James Charles's last 30 uploads did at least 1.5× the channel's typical views.

• What Influencer Halloween is REALLY Like... (vlog)381K views · Nov 3, 20260.4× typical views
• GET DRESSED WITH ME AS YZMA!226K views · Nov 2, 20260.8× typical views
• GRWM FOR HEIDI KLUM’S HALLOWEEN PARTY!!230K views · Nov 1, 20260.8× typical views
• I Bought Every CELEBRITY Perfume... And Ranked Them!890K views · Oct 30, 20260.9× typical views
• Making YOU Halloween BOO BASKETS!! 🎃 (vlog)442K views · Oct 27, 20260.4× typical views
• WHICH HALLOWEEN COSTUME IS THE BEST? 👀283K views · Oct 26, 20261× typical views
• TRYING INDIAN FOOD FOR THE 1st TIME 🇮🇳1.2M views · Oct 23, 20264.1× typical views
• FULL FACE of Makeup From INDIAN BRANDS! 🇮🇳2.5M views · Oct 23, 20262.5× typical views
• TRANSFORMING INTO ELASTIGIRL 😂❤️1.3M views · Oct 22, 20264.4× typical views
• RANDOM COLOR MAKEUP CHALLENGE!898K views · Oct 21, 20263.1× typical views

The Beauty & Fashion niche on YouTube

In the last 30 days, Returbe tracked 2.8K videos from 518 channels in this niche. 12.9% of them reached 3× their channel's typical views, and a typical long video got 49K views. Estimated RPM for the niche: $2.5 to $10.

Smaller channels breaking out in this niche right now: Yazmin Adalynn (109K subs, best video 129.7×), Dama Xe (380K subs, best video 69.4×), StopNFade (220K subs, best video 734.8×), Beautixthetic (5.3K subs, best video 277.8×), CELEB PICK US (6.8K subs, best video 23.8×), Eli (267K subs, best video 41.2×).

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Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with James Charles or YouTube.