Kylie Jenner YouTube Stats

@kyliejenner · Beauty & Fashion · Updated Nov 6, 2026

Kylie Jenner channel overview

Kylie Jenner (@kyliejenner) is a YouTube channel in the Beauty & Fashion niche created in 2015. It has 12M subscribers and 902M total views across 169 videos, an average of 5.3M views per video over its lifetime.

Its last 30 uploads averaged 5M views, and a typical video (the median) gets 7.2M views. Over the last 12 months, Kylie Jenner published 9 videos, and 0 of them (0%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 17 days, Kylie Jenner gained 100K subscribers and 23M views, about 1.4M views a day.

How much does Kylie Jenner make?

Returbe estimates Kylie Jenner's YouTube ad revenue at $60K – $241K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $2.49 to $9.97, typically $4.99, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $5K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Kylie Jenner publishes about 3.3 videos a month. Based on its last 50 uploads, its most common upload day is Monday (20% of uploads), usually around 21:00 UTC. The last video went out on Oct 21, 2026.

Kylie Jenner's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Kylie Jenner's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• vlog: walking the VS show in the fantasy bra11M views · Oct 19, 20261.6× typical views
• what's in my birkin? (with kris jenner)10M views · Sep 13, 20261.4× typical views
• q&a with stormi (and aire)9M views · Aug 30, 20261.3× typical views
• Halloween Cookies with Stormi and Aire8.8M views · Oct 11, 20261.2× typical views
• vlog: building my dream house7.2M views · Sep 6, 20261× typical views
• FOURTH STRIKE: Q&A387K views · Oct 17, 20251× typical views
• Terror Jr & King Kylie - Fourth Strike (Lyric Video)4.1M views · Oct 14, 20251× typical views
• GLOSSES PART 2: KING KYLIE RETURNS1.2M views · Oct 13, 20251× typical views

Latest videos

1 of Kylie Jenner's last 30 uploads did at least 1.5× the channel's typical views.

• winter kissed tutorial with ariel2.6M views · Oct 21, 20260.4× typical views
• vlog: walking the VS show in the fantasy bra11M views · Oct 19, 20261.6× typical views
• Halloween Cookies with Stormi and Aire8.8M views · Oct 11, 20261.2× typical views
• vlog: day in the life6.5M views · Oct 3, 20260.9× typical views
• vlog: travel with me to st. tropez5.1M views · Sep 21, 20260.7× typical views
• what's in my birkin? (with kris jenner)10M views · Sep 13, 20261.4× typical views
• vlog: building my dream house7.2M views · Sep 6, 20261× typical views
• q&a with stormi (and aire)9M views · Aug 30, 20261.3× typical views
• get ready with me (and my cats!)6.6M views · Aug 23, 20260.9× typical views
• FOURTH STRIKE: Q&A387K views · Oct 17, 20251× typical views

The Beauty & Fashion niche on YouTube

In the last 30 days, Returbe tracked 2.8K videos from 517 channels in this niche. 12.8% of them reached 3× their channel's typical views, and a typical long video got 49K views. Estimated RPM for the niche: $2.5 to $10.

Smaller channels breaking out in this niche right now: Yazmin Adalynn (109K subs, best video 129.7×), Dama Xe (380K subs, best video 69.4×), StopNFade (220K subs, best video 734.8×), Beautixthetic (5.3K subs, best video 277.8×), CELEB PICK US (6.8K subs, best video 23.8×), Eli (267K subs, best video 41.2×).

Channels similar to Kylie Jenner

• James Charles24M subscribers · 1M typical views
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• ROMY1.5M subscribers · 136K typical views
• Lottie Weaver1.5M subscribers

Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Kylie Jenner or YouTube.