James May’s Planet Gin YouTube Stats
@jamesmaydrinks · Food & Cooking · Updated Nov 7, 2026
Subscribers
990K
Total views
140M
Videos
177
6.5 / month
Est. monthly earnings
$24K – $87K
RPM $2.5–$9
Avg. views (last 30)
1.6M
Typical views
997K
median per video
Avg. video length
15 min
Channel age
2 years
since Apr 9, 2024
James May’s Planet Gin channel overview
James May’s Planet Gin (@jamesmaydrinks) is a YouTube channel in the Food & Cooking niche created in 2024. It has 990K subscribers and 140M total views across 177 videos, an average of 791K views per video over its lifetime.
Its last 30 uploads averaged 1.6M views, and a typical video (the median) gets 997K views. Over the last 12 months, James May’s Planet Gin published 15 videos, and 2 of them (13%) reached at least 3× the channel's typical views.
How much does James May’s Planet Gin make?
Returbe estimates James May’s Planet Gin's YouTube ad revenue at $24K – $87K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $2.5 to $9, typically $5, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $5K.
Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.
Upload schedule
James May’s Planet Gin publishes about 6.5 videos a month. Based on its last 15 uploads, its most common upload day is Wednesday (80% of uploads), usually around 16:00 UTC. The last video went out on Nov 6, 2026.
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James May’s Planet Gin's best outlier videos
An outlier is a video that beats the channel's own typical views. These are James May’s Planet Gin's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?
Can James May land an Airbus A350?6.6M views · Sep 16, 20266.6× typical views
James May drives America's cheapest new pick-up truck4.8M views · Oct 28, 20264.8× typical views
James May tests weird TV gadgets2.6M views · Sep 30, 20262.7× typical views
James May bought a Series 3 Land Rover and he hates it2.5M views · Oct 14, 20262.5× typical views
James May finally drives the new Fiat Panda1.5M views · Aug 19, 20261.5× typical views
James May doesn't love his Triumph Stag anymore1.1M views · Sep 23, 20261.1× typical views
Can James May make the best fish finger sandwich in the world?1M views · Oct 7, 20261× typical views
James May drives his favourite Grand Tour car989K views · Sep 9, 20261× typical views
Latest videos
5 of James May’s Planet Gin's last 15 uploads did at least 1.5× the channel's typical views.
James May has created his own Lego set193K views · Nov 6, 20260.2× typical views
James May savagely ranks UK crisps609K views · Nov 4, 20260.6× typical views
James May drives America's cheapest new pick-up truck4.8M views · Oct 28, 20264.8× typical views
We booked James May a very strange Airbnb340K views · Oct 21, 20260.3× typical views
James May reveals what he really thinks of the Ferrari Luce626K views · Oct 18, 20260.6× typical views
James May bought a Series 3 Land Rover and he hates it2.5M views · Oct 14, 20262.5× typical views
Can James May make the best fish finger sandwich in the world?1M views · Oct 7, 20261× typical views
James May tests weird TV gadgets2.6M views · Sep 30, 20262.7× typical views
James May tries to teach Lucy his favourite recipe428K views · Sep 27, 20260.4× typical views
James May doesn't love his Triumph Stag anymore1.1M views · Sep 23, 20261.1× typical views
The Food & Cooking niche on YouTube
In the last 30 days, Returbe tracked 4.5K videos from 840 channels in this niche. 13.4% of them reached 3× their channel's typical views, and a typical long video got 15K views. Estimated RPM for the niche: $2.5 to $9.
Smaller channels breaking out in this niche right now: Hauptsache Wissen (134K subs, best video 47.4×), ChefClick (46K subs, best video 119.7×), Outback Caravan Guide (89K subs, best video 106.8×), Chinese Cuisine 6969 (105K subs, best video 7.9×), Dadi’s Crazy Kitchen (186K subs, best video 22.7×), Das perfekte Dinner | VOX (37K subs, best video 18.9×).
Channels similar to James May’s Planet Gin
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Justine's Kitchen1M subscribers · 86K typical views
Acre Homestead946K subscribers · 253K typical views
It's So Good1M subscribers · 30K typical views
French Cooking Academy880K subscribers · 27K typical views
Cooking With Morgane844K subscribers · 95K typical views
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Domi & Yani1.3M subscribers · 431K typical views
Farmhouse on Boone746K subscribers · 197K typical views
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See every outlier from James May’s Planet Gin and its niche
Returbe tracks this channel daily: full video history, similar channels, and the videos breaking out in its niche this week.
Frequently asked questions
How many subscribers does James May’s Planet Gin have?
James May’s Planet Gin has 990K subscribers on YouTube and 140M total views across 177 videos (Returbe data, updated Nov 7, 2026).
How much does James May’s Planet Gin make on YouTube?
Returbe estimates James May’s Planet Gin's YouTube ad revenue at $24K – $87K per month, based on recent views and an RPM of about $2.5–$9 per 1,000 views for this niche and audience. Sponsorships, merch and memberships are not included.
How often does James May’s Planet Gin upload?
James May’s Planet Gin uploads about 6.5 videos a month, most often on Wednesday. The last upload was on Nov 6, 2026.
What is James May’s Planet Gin's best performing video?
"Can James May land an Airbus A350?" is James May’s Planet Gin's biggest outlier: 6.6M views, 6.6× the channel's typical views.
What channels are similar to James May’s Planet Gin?
Channels similar to James May’s Planet Gin include Essen Kochen, Chinese Cooking Demystified, Justine's Kitchen, Acre Homestead, It's So Good.
Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with James May’s Planet Gin or YouTube.
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