Lauren Kim YouTube Stats

@laurenkimofficial · Beauty & Fashion · Updated Nov 6, 2026

Lauren Kim channel overview

Lauren Kim (@laurenkimofficial) is a YouTube channel in the Beauty & Fashion niche created in 2024. It has 643K subscribers and 397M total views across 730 videos, an average of 544K views per video over its lifetime.

Its last 30 uploads averaged 292K views, and a typical video (the median) gets 313K views. Over the last 12 months, Lauren Kim published 68 videos (96% Shorts), and 6 of them (9%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 17 days, Lauren Kim gained 18K subscribers and 16M views, about 922K views a day.

How much does Lauren Kim make?

Returbe estimates Lauren Kim's YouTube ad revenue at $3.5K – $13K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $0.09 to $0.34, typically $0.18, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $180.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Lauren Kim publishes about 32.6 videos a month. Based on its last 68 uploads, its most common upload day is Wednesday (22% of uploads), usually around 13:00 UTC. The last video went out on Nov 4, 2026.

Lauren Kim's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Lauren Kim's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• welcome to the collectionnn 🥳 haul coming soon #relatable #shopping #trending #newclothes #haul2.9M views · Sep 5, 202615.5× typical views
• i need light how am i supposed to function now #relatable #daylightsavings #sleepschedule2M views · Nov 4, 202610.8× typical views
• anyways #photoshoot #travel #relatable #hollister #work #model #explore1M views · Oct 30, 20265.4× typical views
• love a good sunday reset 🧘🏻‍♀️ #collegelife #sundayreset #cleaning #dorm #reset644K views · Sep 27, 20263.4× typical views
• fits from the first week of college🙌🏼 on my LTK: laurenkkim0 #OutfitsOfTheWeek #schooloutfit #OOTD618K views · Sep 3, 20263.3× typical views
• love this fit 🤗 it’s so fall and so comfy #getdressedwithme #schooloutfit #outfitinspo #falloutfits600K views · Sep 9, 20263.2× typical views
• tonight's dress ✨ #nyfw #newyork #transition #dress524K views · Sep 15, 20262.8× typical views
• guess who 👀 #halloween #halloweencostume #transition #teentitans #starfire #halloweeninspo505K views · Oct 30, 20262.7× typical views

Latest videos

8 of Lauren Kim's last 30 uploads did at least 1.5× the channel's typical views.

• woke up extra happy today 💙 gdwm for school! #schooloutfits #ootd #getdressedwithme #outfitideas227K views · Nov 4, 20261.2× typical views
• i need light how am i supposed to function now #relatable #daylightsavings #sleepschedule2M views · Nov 4, 202610.8× typical views
• the leaves omg 🤗 fit on my LTK (laurenkkim0) #ootd #falloutfits #outfitinspo #schooloutfits #outfit98K views · Nov 3, 20260.5× typical views
• HAPPY NOVEMBER 🙌🏼 grwm for my midterm #collegelife #grwm #getreadywithme #morningvlog #vlog #ootd145K views · Nov 2, 20260.8× typical views
• last one best one? #transition #cleopatra #halloween #halloweencostume #halloweentransition120K views · Nov 1, 20260.6× typical views
• obsessed with how this turned out 🤭 grwm & gdwm for halloween! #grwm #gdwm #halloween #cleopatra236K views · Nov 1, 20261.3× typical views
• DUOOO 👯‍♀️ #halloween #halloweencostume #duocostume #wonderwoman #catwoman #transition259K views · Nov 1, 20261.4× typical views
• guess who 👀 #halloween #halloweencostume #transition #teentitans #starfire #halloweeninspo505K views · Oct 30, 20262.7× typical views
• starfire for night 2 🤩 #halloween #halloweencostume #starfire #teentitans #halloweeninspo127K views · Oct 30, 20260.7× typical views
• HALLOWEEKENDDD #halloween #suki #fastandfurious #halloweencostume #halloweentransition #transition80K views · Oct 30, 20260.4× typical views

The Beauty & Fashion niche on YouTube

In the last 30 days, Returbe tracked 2.8K videos from 519 channels in this niche. 13% of them reached 3× their channel's typical views, and a typical long video got 48K views. Estimated RPM for the niche: $2.5 to $10.

Smaller channels breaking out in this niche right now: Yazmin Adalynn (109K subs, best video 129.7×), StopNFade (220K subs, best video 763.4×), Dama Xe (380K subs, best video 69.1×), Beautixthetic (5.3K subs, best video 277.8×), CELEB PICK US (6.8K subs, best video 24×), Eli (267K subs, best video 40.9×).

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Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Lauren Kim or YouTube.