Shanti Tan YouTube Stats

@shantijoantan · Beauty & Fashion · Updated Nov 6, 2026

Subscribers

649K

Total views

91M

Videos

758

3.3 / month

Est. monthly earnings

$508 – $2K

RPM $1.57–$6.29

Avg. views (last 30)

26K

Typical views

17K

median per video

Avg. video length

27 min

Channel age

16 years

since Mar 15, 2010

Shanti Tan channel overview

Shanti Tan (@shantijoantan) is a YouTube channel in the Beauty & Fashion niche created in 2010. It has 649K subscribers and 91M total views across 758 videos, an average of 121K views per video over its lifetime.

Its last 30 uploads averaged 26K views, and a typical video (the median) gets 17K views. Over the last 12 months, Shanti Tan published 36 videos (17% Shorts), and 2 of them (6%) reached at least 3× the channel's typical views.

How much does Shanti Tan make?

Returbe estimates Shanti Tan's YouTube ad revenue at $508 – $2K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $1.57 to $6.29, typically $3.15, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $3.1K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Shanti Tan publishes about 3.3 videos a month. Based on its last 50 uploads, its most common upload day is Saturday (48% of uploads), usually around 09:00 UTC. The last video went out on Oct 31, 2026.

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Shanti Tan's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Shanti Tan's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

Latest videos

6 of Shanti Tan's last 30 uploads did at least 1.5× the channel's typical views.

The Beauty & Fashion niche on YouTube

In the last 30 days, Returbe tracked 2.8K videos from 519 channels in this niche. 13% of them reached 3× their channel's typical views, and a typical long video got 48K views. Estimated RPM for the niche: $2.5 to $10.

Smaller channels breaking out in this niche right now: Yazmin Adalynn (109K subs, best video 129.7×), StopNFade (220K subs, best video 763.4×), Dama Xe (380K subs, best video 69.1×), Beautixthetic (5.3K subs, best video 277.8×), CELEB PICK US (6.8K subs, best video 24×), Eli (267K subs, best video 40.9×).

Channels similar to Shanti Tan

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Frequently asked questions

How many subscribers does Shanti Tan have?

Shanti Tan has 649K subscribers on YouTube and 91M total views across 758 videos (Returbe data, updated Nov 6, 2026).

How much does Shanti Tan make on YouTube?

Returbe estimates Shanti Tan's YouTube ad revenue at $508 – $2K per month, based on recent views and an RPM of about $1.57–$6.29 per 1,000 views for this niche and audience. Sponsorships, merch and memberships are not included.

How often does Shanti Tan upload?

Shanti Tan uploads about 3.3 videos a month, most often on Saturday. The last upload was on Oct 31, 2026.

What is Shanti Tan's best performing video?

"Meine Meinung zu der neuen Duftkollektion von Kilian Paris: The Cocktails 🍸🥥✨🌙" is Shanti Tan's biggest outlier: 189K views, 18.6× the channel's typical views.

What channels are similar to Shanti Tan?

Channels similar to Shanti Tan include Lauren Kim, Seraph's World, rach leary, Kaci-Jay, Jaz Hand.

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Shanti Tan or YouTube.

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