Lovely Lou YouTube Stats
@lovely-lou · DIY, Home & Crafts · Updated Nov 6, 2026
Subscribers
336K
Total views
67M
Videos
681
5.4 / month
Est. monthly earnings
$1.6K – $5.5K
RPM $1.72–$5.88
Avg. views (last 30)
35K
Typical views
36K
median per video
Avg. video length
45 min
Channel age
7 years
since Jan 4, 2019
Lovely Lou channel overview
Lovely Lou (@lovely-lou) is a YouTube channel in the DIY, Home & Crafts niche created in 2019. It has 336K subscribers and 67M total views across 681 videos, an average of 98K views per video over its lifetime.
Its last 30 uploads averaged 35K views, and a typical video (the median) gets 36K views. Over the last 12 months, Lovely Lou published 50 videos (40% Shorts), and 2 of them (4%) reached at least 3× the channel's typical views.
How much does Lovely Lou make?
Returbe estimates Lovely Lou's YouTube ad revenue at $1.6K – $5.5K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $1.72 to $5.88, typically $3.19, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $3.2K.
Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.
Upload schedule
Lovely Lou publishes about 5.4 videos a month. Based on its last 50 uploads, its most common upload day is Sunday (58% of uploads), usually around 12:00 UTC. The last video went out on Nov 1, 2026.
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Lovely Lou's best outlier videos
An outlier is a video that beats the channel's own typical views. These are Lovely Lou's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?
✈️ 48h dans notre nouvelle vie à l’autre bout du monde !128K views · Nov 1, 20263.6× typical views
📦 On déménage ! Dernier ménage avant le grand départ107K views · Oct 28, 20263× typical views
Préparation de commande avec moi ✨31K views · Aug 13, 20262.5× typical views
🛒Aux courses avec nous ! Menus , nettoyage frigo & retour de courses pour une famille de 5 🩷82K views · Sep 20, 20262.3× typical views
Envoi moi les photos !!!!26K views · May 20, 20262.1× typical views
Petit dej de vacances ☀️25K views · Jul 31, 20262.1× typical views
✨Sunday Reset de la rentrée ! On nettoie tout pour reprendre le rythme 🙌🏾70K views · Sep 6, 20262× typical views
🌙Night routine du dimanche 🇷🇪24K views · Mar 28, 20261.9× typical views
Latest videos
9 of Lovely Lou's last 30 uploads did at least 1.5× the channel's typical views.
✈️ 48h dans notre nouvelle vie à l’autre bout du monde !128K views · Nov 1, 20263.6× typical views
📦 On déménage ! Dernier ménage avant le grand départ107K views · Oct 28, 20263× typical views
Rien de personnel. C’est Monopoly !11K views · Oct 28, 20260.9× typical views
🇫🇷Nos derniers jours à Paris , visite touristique, shooting photo & parc d’attractions ♥️35K views · Oct 18, 20261× typical views
🇫🇷On retourne en France pour les vacances 😍 et on commence par Paris en famille41K views · Oct 11, 20261.1× typical views
#Cestpaspersonel c’est Monopoly tu penses que tu peux faire confiance à t meilleure amie?#Sponsorisé5.5K views · Oct 9, 20260.4× typical views
👩🏽🍳Cuisiner à moindre coût et rapidement ? C’est possible ! recettes simples et rapides préférées56K views · Oct 5, 20261.6× typical views
🙏🏽 Personne ne me l'a dit quand je doutais de moi ! Moi, je te le dis✨comment avoir confiance en soi19K views · Sep 27, 20260.5× typical views
🛒Aux courses avec nous ! Menus , nettoyage frigo & retour de courses pour une famille de 5 🩷82K views · Sep 20, 20262.3× typical views
🇲🇺Girl’s trip à l’île Maurice pour l’anniversaire de ma BFF 💓 Épisode 5 // Saison 331K views · Sep 13, 20260.9× typical views
The DIY, Home & Crafts niche on YouTube
In the last 30 days, Returbe tracked 2.4K videos from 270 channels in this niche. 12.7% of them reached 3× their channel's typical views, and a typical long video got 14K views. Estimated RPM for the niche: $3.5 to $12.
Smaller channels breaking out in this niche right now: LuxeRenaissance (35K subs, best video 33.1×), TechnoclipHd (255K subs, best video 23.8×), Hand Works (4.4K subs, best video 13.4×), The Weekend Builder (81K subs, best video 407×), france.bricolage (186K subs, best video 78×), SpaceRevive (10K subs, best video 988.7×).
Channels similar to Lovely Lou
Mini creator318K subscribers · 15K typical views
Crafts That Slap282K subscribers
British Homes Hub232K subscribers · 8.2K typical views
TheSorryLife182K subscribers
The Home Depot668K subscribers · 3.1K typical views
Tia Weston770K subscribers · 786K typical views
MAYLINE & LOU145K subscribers · 26K typical views
MunchiePals144K subscribers
Melania Beadedbag818K subscribers · 82K typical views
Huda DIY & VLOGS111K subscribers · 27K typical views
Samantha Jo1.1M subscribers · 115K typical views
WinkingCrafts101K subscribers
See every outlier from Lovely Lou and its niche
Returbe tracks this channel daily: full video history, similar channels, and the videos breaking out in its niche this week.
Frequently asked questions
How many subscribers does Lovely Lou have?
Lovely Lou has 336K subscribers on YouTube and 67M total views across 681 videos (Returbe data, updated Nov 6, 2026).
How much does Lovely Lou make on YouTube?
Returbe estimates Lovely Lou's YouTube ad revenue at $1.6K – $5.5K per month, based on recent views and an RPM of about $1.72–$5.88 per 1,000 views for this niche and audience. Sponsorships, merch and memberships are not included.
How often does Lovely Lou upload?
Lovely Lou uploads about 5.4 videos a month, most often on Sunday. The last upload was on Nov 1, 2026.
What is Lovely Lou's best performing video?
"✈️ 48h dans notre nouvelle vie à l’autre bout du monde !" is Lovely Lou's biggest outlier: 128K views, 3.6× the channel's typical views.
What channels are similar to Lovely Lou?
Channels similar to Lovely Lou include Mini creator, Crafts That Slap, British Homes Hub, TheSorryLife, The Home Depot.
Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Lovely Lou or YouTube.
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