Samantha Jo YouTube Stats
@samanthajo_ · DIY, Home & Crafts · Updated Nov 6, 2026
Subscribers
1.1M
+0 in 16 days
Total views
197M
+554K in 16 days
Videos
616
2.2 / month
Est. monthly earnings
$2K – $7K
RPM $2.15–$7.38
Avg. views (last 30)
169K
Typical views
115K
median per video
Avg. video length
19 min
Channel age
10 years
since Dec 6, 2015
Samantha Jo channel overview
Samantha Jo (@samanthajo_) is a YouTube channel in the DIY, Home & Crafts niche created in 2015. It has 1.1M subscribers and 197M total views across 616 videos, an average of 320K views per video over its lifetime.
Its last 30 uploads averaged 169K views, and a typical video (the median) gets 115K views. Over the last 12 months, Samantha Jo published 46 videos (35% Shorts), and 3 of them (7%) reached at least 3× the channel's typical views.
Subscriber growth
Over the last 16 days, Samantha Jo gained 0 subscribers and 554K views, about 35K views a day.
How much does Samantha Jo make?
Returbe estimates Samantha Jo's YouTube ad revenue at $2K – $7K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $2.15 to $7.38, typically $4, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $4K.
Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.
Upload schedule
Samantha Jo publishes about 2.2 videos a month. Based on its last 51 uploads, its most common upload day is Friday (20% of uploads), usually around 19:00 UTC. The last video went out on Oct 23, 2026.
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Samantha Jo's best outlier videos
An outlier is a video that beats the channel's own typical views. These are Samantha Jo's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?
CLEANING MY NASTY TUB FOR THE FIRST TIME EVER #cleanwithme #bathroomcleaning #deepcleaning1.1M views · Jun 10, 202612.5× typical views
TRYING ON EVERYTHING IN MY CLOSET *until it ALL fits and makes me look hot*607K views · Sep 1, 20265.3× typical views
CLEANING MY NASTY TUB AGAIN *YALL FORCED ME INTO IT* #cleanwithme #bathroomcleaning #deepcleaning295K views · Jun 15, 20263.4× typical views
HEALTHY HAIRCARE ROUTINE238K views · Aug 21, 20262.7× typical views
IM STILL TRYING ON EVERYTHING IN MY CLOSET *its a very humbling experience*270K views · Sep 12, 20262.3× typical views
cleaning my MESSY room *this took me 2 days*266K views · Nov 22, 20252.3× typical views
GOT FURNITURE WHO WANTS TO HAVE A SIT? #backyardmakeover #buildingstuff #movingvlog180K views · May 29, 20262.1× typical views
I FOUND A HOUSE *giving my dogs the backyard they deserve*198K views · May 11, 20261.7× typical views
Latest videos
10 of Samantha Jo's last 30 uploads did at least 1.5× the channel's typical views.
TRANSFORMING myself into SHREK at 2am *hyper realistic results*107K views · Oct 23, 20260.9× typical views
GETTING MYSELF OUT OF A RUT *decluttering my house, cozy meals, moving my body, & more*178K views · Oct 20, 20261.5× typical views
how I transform into a BADDIE *hot mom alert*145K views · Oct 2, 20261.3× typical views
If you don’t want to spend too much time in the kitchen @knorr cups are here! #KnorrPartner30K views · Sep 21, 20260.4× typical views
IM STILL TRYING ON EVERYTHING IN MY CLOSET *its a very humbling experience*270K views · Sep 12, 20262.3× typical views
TRYING ON EVERYTHING IN MY CLOSET *until it ALL fits and makes me look hot*607K views · Sep 1, 20265.3× typical views
A NOSTALGIC DAY IN MY LIFE167K views · Aug 29, 20261.5× typical views
HEALTHY HAIRCARE ROUTINE238K views · Aug 21, 20262.7× typical views
crocheting so I don’t doom scroll *put down the phone and get a hobby*115K views · Aug 7, 20261× typical views
IMPULSIVELY DYING MY HAIR AT HOME *oh and I shaved my face*89K views · Jul 14, 20260.8× typical views
The DIY, Home & Crafts niche on YouTube
In the last 30 days, Returbe tracked 2.4K videos from 270 channels in this niche. 12.7% of them reached 3× their channel's typical views, and a typical long video got 15K views. Estimated RPM for the niche: $3.5 to $12.
Smaller channels breaking out in this niche right now: LuxeRenaissance (35K subs, best video 33.1×), TechnoclipHd (255K subs, best video 23.8×), Hand Works (4.4K subs, best video 13.4×), The Weekend Builder (81K subs, best video 397.6×), france.bricolage (186K subs, best video 78×), SpaceRevive (10K subs, best video 988.7×).
Channels similar to Samantha Jo
TIP Centric1.1M subscribers · 15K typical views
Melania Beadedbag818K subscribers · 82K typical views
Tia Weston770K subscribers · 786K typical views
The Home Depot668K subscribers · 3.1K typical views
Do It On A Dime2.5M subscribers · 201K typical views
Lovely Lou336K subscribers · 36K typical views
Mini creator318K subscribers · 15K typical views
Crafts That Slap282K subscribers
Serena Neel4.4M subscribers · 4.2M typical views
British Homes Hub232K subscribers · 8.2K typical views
TheSorryLife182K subscribers
MAYLINE & LOU145K subscribers · 26K typical views
See every outlier from Samantha Jo and its niche
Returbe tracks this channel daily: full video history, similar channels, and the videos breaking out in its niche this week.
Frequently asked questions
How many subscribers does Samantha Jo have?
Samantha Jo has 1.1M subscribers on YouTube and 197M total views across 616 videos (Returbe data, updated Nov 6, 2026).
How much does Samantha Jo make on YouTube?
Returbe estimates Samantha Jo's YouTube ad revenue at $2K – $7K per month, based on recent views and an RPM of about $2.15–$7.38 per 1,000 views for this niche and audience. Sponsorships, merch and memberships are not included.
How often does Samantha Jo upload?
Samantha Jo uploads about 2.2 videos a month, most often on Friday. The last upload was on Oct 23, 2026.
What is Samantha Jo's best performing video?
"CLEANING MY NASTY TUB FOR THE FIRST TIME EVER #cleanwithme #bathroomcleaning #deepcleaning" is Samantha Jo's biggest outlier: 1.1M views, 12.5× the channel's typical views.
What channels are similar to Samantha Jo?
Channels similar to Samantha Jo include TIP Centric, Melania Beadedbag, Tia Weston, The Home Depot, Do It On A Dime.
Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Samantha Jo or YouTube.
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