maybellinenewyork YouTube Stats

@maybellinenewyork · Beauty & Fashion · Updated Nov 6, 2026

maybellinenewyork channel overview

maybellinenewyork (@maybellinenewyork) is a YouTube channel in the Beauty & Fashion niche created in 2006. It has 318K subscribers and 111M total views across 625 videos, an average of 177K views per video over its lifetime.

Its last 30 uploads averaged 1.2K views, and a typical video (the median) gets 906 views. Over the last 12 months, maybellinenewyork published 71 videos (70% Shorts), and 0 of them (0%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 12 days, maybellinenewyork gained 0 subscribers and 70K views, about 5.8K views a day.

How much does maybellinenewyork make?

Returbe doesn't have enough recent views to estimate maybellinenewyork's monthly revenue. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $0.61 to $2.43, typically $1.22, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $1.2K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

maybellinenewyork publishes about 46.7 videos a month. Based on its last 71 uploads, its most common upload day is Thursday (25% of uploads), usually around 14:00 UTC. The last video went out on Nov 5, 2026.

maybellinenewyork's best outlier videos

An outlier is a video that beats the channel's own typical views. These are maybellinenewyork's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• Brow Inserts for Sparse Brows: Volumizing Brow Gel | Maybelline New York2K views · Nov 2, 20262× typical views
• Brave Together: Celia and Alex on Showing Up | Maybelline New York​1.7K views · Oct 10, 20261.7× typical views
• Girl Grip has officially gotten out of hand | Maybelline New York1.6K views · Oct 15, 20261.6× typical views
• Lash Sensational Body Mascara for Full Volume: Lash Lift That Holds | Maybelline New York1.5K views · Oct 15, 20261.5× typical views
• Sculpting Stix 2-in-1 Eyeliner: Line and Blend in One Tool | Maybelline New York1.5K views · Oct 15, 20261.5× typical views
• Instant Eraser Concealer: Multi-Use Concealer | Maybelline New York1.4K views · Nov 2, 20261.4× typical views
• Sky High Navy Mascara: Full Volume, Limitless Length | Maybelline New York1.1K views · Oct 29, 20261.1× typical views
• Teddy Tint Nudes: Blurred Matte Nude Lip Tint | Maybelline New York988 views · Oct 29, 20261× typical views

Latest videos

1 of maybellinenewyork's last 30 uploads did at least 1.5× the channel's typical views.

• CryoBlur Setting Spray is here!1K views · Nov 5, 20260.2× typical views
• A revolutionary way to freeze your glam.811 views · Nov 3, 20260.2× typical views
• Sky Tubes: Tubing Mascara for Extended Lash Length | Maybelline New York808 views · Nov 2, 20260.8× typical views
• Brow Inserts for Sparse Brows: Volumizing Brow Gel | Maybelline New York2K views · Nov 2, 20262× typical views
• Lifter Concealer: Peptides & Caffeine for Under Eyes | Maybelline New York821 views · Nov 2, 20260.8× typical views
• Cloudtopia Cheek and Lip Mousse: Whipped Matte Cheek and Lip Color: Maybelline New York695 views · Nov 2, 20260.7× typical views
• Super Stay Lumi-Matte Foundation: Up to 30HR Wear Tested | Maybelline New York409 views · Nov 2, 20260.4× typical views
• Instant Eraser Concealer: Multi-Use Concealer | Maybelline New York1.4K views · Nov 2, 20261.4× typical views
• Grippy Setting Mist: 24-Hour Makeup Grip & Hydration | Maybelline New York528 views · Nov 2, 20260.5× typical views
• Creating doll-like lashes with Lash Sensational Sky High Mascara and Tattoo Studio Liner 🎀1.2K views · Nov 1, 20260.2× typical views

The Beauty & Fashion niche on YouTube

In the last 30 days, Returbe tracked 2.8K videos from 519 channels in this niche. 12.8% of them reached 3× their channel's typical views, and a typical long video got 49K views. Estimated RPM for the niche: $2.5 to $10.

Smaller channels breaking out in this niche right now: Yazmin Adalynn (109K subs, best video 129.7×), Dama Xe (380K subs, best video 69.3×), StopNFade (220K subs, best video 734.8×), Beautixthetic (5.3K subs, best video 277.8×), CELEB PICK US (6.8K subs, best video 23.9×), Eli (267K subs, best video 41.1×).

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Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with maybellinenewyork or YouTube.