Naija Matters YouTube Stats

@naija_matters · News & Politics · Updated Nov 7, 2026

Naija Matters channel overview

Naija Matters (@naija_matters) is a YouTube channel in the News & Politics niche created in 2026. It has 1K subscribers and 155K total views across 17 videos, an average of 9.1K views per video over its lifetime.

Its last 30 uploads averaged 9.1K views, and a typical video (the median) gets 4.7K views. Over the last 12 months, Naija Matters published 17 videos, and 3 of them (18%) reached at least 3× the channel's typical views.

How much does Naija Matters make?

Returbe estimates Naija Matters's YouTube ad revenue at $330 – $1.3K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $2 to $8, typically $4, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $4K.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

Naija Matters publishes about 18.5 videos a month. Based on its last 17 uploads, its most common upload day is Saturday (24% of uploads), usually around 01:00 UTC. The last video went out on Nov 6, 2026.

Naija Matters's best outlier videos

An outlier is a video that beats the channel's own typical views. These are Naija Matters's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• BREAKING: Oshiomhole Clashes With Rufai Oseni, Wike Triggers Reactions, VDM Attacks Influencers...52K views · Oct 31, 202611.1× typical views
• Breaking Angry Nigerians Dealt With APC Campaigner, Obi Fires at Tinubu Over 2027, VDM Changes Plan29K views · Oct 30, 20266.2× typical views
• BREAKING: Nigerians React as Wike Faces Backlash, EFCC Raids Lagos and Rufai Oseni Questions APC21K views · Oct 27, 20264.5× typical views
• BREAKING: Nigeria Politics Heats Up as VDM Attacks APC, Peter Obi Supporter Predicts Tinubu Victory9.9K views · Oct 26, 20262.1× typical views
• BREAKING: Tinubu Faces Backlash Over Mecca Statement, Umahi Under Fire as VDM Explodes9.9K views · Nov 3, 20262.1× typical views
• BREAKING: Rufai Clashes With Morka of APC, Sowore's Prison Warder Clash, Mr. Jollof Defends Tinubu9.8K views · Oct 28, 20262.1× typical views
• BREAKING: Remi Tinubu Under Fire, Cater Efe Drags VDM’s Mother, VDM Challenges Pastor Ibiyeomie5.4K views · Nov 2, 20261.1× typical views
• BREAKING: Nigerians React as Ekiti Governor Defends Tinubu, Peter Obi Speaks Out, VDM and GehGeh...4K views · Nov 1, 20260.9× typical views

Latest videos

6 of Naija Matters's last 17 uploads did at least 1.5× the channel's typical views.

• BREAKING: APC Faces Northern Revolt, Amaechi Fires Tinubu, Yari Drops 1.6M Vote Target743 views · Nov 6, 20260.2× typical views
• BREAKING: Wike Attacks Peter Obi, Oshiomhole Defends Tinubu, VDM Explodes Over Davido Drama1.2K views · Nov 6, 20260.3× typical views
• BREAKING: APC Under Fire Over Tinubu's Fitness As Akpabio Makes Big Move, VDM's Mother Drama Explode2.1K views · Nov 5, 20260.4× typical views
• BREAKING: Wike Declares Ireti Kingibe Finished, Rufai Fires Back at Umahi, APC ₦2,500 Rally Scandal1.7K views · Nov 4, 20260.4× typical views
• BREAKING: Tinubu Faces Backlash Over Mecca Statement, Umahi Under Fire as VDM Explodes9.9K views · Nov 3, 20262.1× typical views
• BREAKING: Remi Tinubu Under Fire, Cater Efe Drags VDM’s Mother, VDM Challenges Pastor Ibiyeomie5.4K views · Nov 2, 20261.1× typical views
• BREAKING: Nigerians React as Ekiti Governor Defends Tinubu, Peter Obi Speaks Out, VDM and GehGeh...4K views · Nov 1, 20260.9× typical views
• BREAKING: Oshiomhole Clashes With Rufai Oseni, Wike Triggers Reactions, VDM Attacks Influencers...52K views · Oct 31, 202611.1× typical views
• Breaking Angry Nigerians Dealt With APC Campaigner, Obi Fires at Tinubu Over 2027, VDM Changes Plan29K views · Oct 30, 20266.2× typical views
• BREAKING: APC Chairman Under Fire, Rufai Oseni Fires Back at Tinubu, Hospital Fire Out Break1.3K views · Oct 29, 20260.3× typical views

The News & Politics niche on YouTube

In the last 30 days, Returbe tracked 59K videos from 996 channels in this niche. 17.1% of them reached 3× their channel's typical views, and a typical long video got 16K views. Estimated RPM for the niche: $2 to $8.

Smaller channels breaking out in this niche right now: ESdiario TV (117K subs, best video 64.4×), BNN Bloomberg (188K subs, best video 224.3×), CP24 (383K subs, best video 36.3×), France 3 Grand Est (241K subs, best video 99.5×), NBC Montana (107K subs, best video 1375.8×), Onda Cero (421K subs, best video 140.7×).

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Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with Naija Matters or YouTube.