NowThis Impact YouTube Stats

@nowthisimpact · News & Politics · Updated Nov 6, 2026

NowThis Impact channel overview

NowThis Impact (@nowthisimpact) is a YouTube channel in the News & Politics niche created in 2012. It has 5.3M subscribers and 5.4B total views across 28K videos, an average of 194K views per video over its lifetime.

Its last 30 uploads averaged 99K views, and a typical video (the median) gets 24K views. Over the last 12 months, NowThis Impact published 280 videos (95% Shorts), and 90 of them (32%) reached at least 3× the channel's typical views.

Subscriber growth

Over the last 17 days, NowThis Impact gained 20K subscribers and 68M views, about 4M views a day.

How much does NowThis Impact make?

Returbe estimates NowThis Impact's YouTube ad revenue at $6.9K – $26K per month. The estimate uses an RPM (revenue per 1,000 views, after YouTube's share) of $0.08 to $0.32, typically $0.17, based on the channel's niche, audience language and the share of its views coming from Shorts. At that rate, 1 million long-form views earn about $170.

Ad revenue is only part of the picture: sponsorships, affiliate links, memberships and merch often pay more than ads. Learn how RPM varies by niche in how much YouTubers make per 1,000 views, or check any channel with the free monetization checker.

Upload schedule

NowThis Impact publishes about 304.1 videos a month. Based on its last 100 uploads, its most common upload day is Thursday (24% of uploads), usually around 22:00 UTC. The last video went out on Nov 6, 2026.

NowThis Impact's best outlier videos

An outlier is a video that beats the channel's own typical views. These are NowThis Impact's biggest hits relative to its normal, the ideas its audience responded to most. What is an outlier video?

• The Joke That Aged Darkly3M views · Oct 28, 202668× typical views
• Nicki Minaj Gets Called Out1.4M views · Oct 27, 202630.6× typical views
• Fox News MAGA Interview Unravels1.3M views · Oct 29, 202629.2× typical views
• Blaming Women For Everything1.2M views · Oct 28, 202626.6× typical views
• Disabled Child Denied Medicaid Coverage1.1M views · Oct 22, 202625.4× typical views
• Pastor Challenges Anti Trans Politics1.1M views · Oct 26, 202624.9× typical views
• Billionaire Panic Is Real860K views · Nov 4, 202619.5× typical views
• Hannity Challenges Trump Press Secretary808K views · Oct 16, 202618.3× typical views

Latest videos

14 of NowThis Impact's last 30 uploads did at least 1.5× the channel's typical views.

• Blue Texas Could Change Everything186K views · Nov 6, 20264.2× typical views
• This Is The Reality Check13K views · Nov 5, 20260.3× typical views
• Veteran slams Trump for planned Triumphal Arch17K views · Nov 5, 20260.7× typical views
• Veteran slams Trump for planned Triumphal Arch8.2K views · Nov 5, 20260.2× typical views
• Ellis Attacks Voters’ Senate Power56K views · Nov 5, 20261.3× typical views
• This is why Republicans are f*cked for years198K views · Nov 5, 20264.5× typical views
• This is why Republicans are f*cked for years105K views · Nov 5, 20264.3× typical views
• MAGA Congressman Calls For Diddy Pardon13K views · Nov 5, 20260.3× typical views
• Trump Focuses On Ballroom12K views · Nov 5, 20260.3× typical views
• Americans Demand Accountability Now10K views · Nov 5, 20260.2× typical views

The News & Politics niche on YouTube

In the last 30 days, Returbe tracked 54K videos from 812 channels in this niche. 17.6% of them reached 3× their channel's typical views, and a typical long video got 15K views. Estimated RPM for the niche: $2 to $8.

Smaller channels breaking out in this niche right now: ESdiario TV (117K subs, best video 49.1×), BNN Bloomberg (188K subs, best video 114.3×), M6 Info (315K subs, best video 48.3×), CP24 (383K subs, best video 24.9×), NBC Montana (107K subs, best video 1378.9×), OKDIARIO (290K subs, best video 94.6×).

Channels similar to NowThis Impact

• Brian Tyler Cohen5.3M subscribers · 505K typical views
• PBS NewsHour5.4M subscribers · 35K typical views
• TODAY5.1M subscribers · 11K typical views
• Good Morning America5.5M subscribers · 10K typical views
• Global News4.9M subscribers · 25K typical views
• LiveNOW from FOX5.6M subscribers · 103K typical views
• Tucker Carlson5.8M subscribers · 685K typical views
• CBC News4.8M subscribers · 39K typical views
• Candace Owens6.1M subscribers · 365K typical views
• News246.3M subscribers · 7.1K typical views
• MeidasTouch6.5M subscribers · 494K typical views
• 60 Minutes4.2M subscribers · 109K typical views

Frequently asked questions

Data from Returbe's index of YouTube channels, collected from public YouTube data. Earnings are estimates from views and RPM benchmarks, not figures from the channel. Returbe is not affiliated with NowThis Impact or YouTube.